- Marketing is often the first to be cut when the economy and the business suffer.
- This article will answer your question “Should I give up my SEO?”
- Kris Jones, best-selling author and serial entrepreneur demonstrates five ways that SEO can help you increase your revenue.
SEO is not the most popular way to grow your business and drive real growth. SEO isn’t going to directly increase your online sales. SEO isn’t just about Google and being in the first position? Or is it about vanity?
This view is too narrow and doesn’t take into account the whole picture
Today’s online market is so competitive that many people still wonder if SEO has died.
That question is translated into what? With all the competitors crowding the SERPs, do I have any chance of being found on Google? Do I have to give up my SEO span>
Yes, that’s the correct answer. SEO is not dead and you should never give up.
SEO is the best way to increase your market share and revenue. SEO is not difficult to master if you want to win the Google game.
SEO can really drive your business growth. I’m going show you five ways you can use it.
1. SEO is a long-term strategy
Let me start by saying something that many people may not have expected: If you want to grow your business beyond the next six months, or even year, you must continue to implement your SEO strategy over the long-term.
This post will cover everything you need to know about website architecture, keyword usage, on-page optimization, creating great content and building backlinks.
Marketing can be a costly expense in difficult times. While it’s nice to be able market your business, is it really necessary if the company is losing money elsewhere?
SEO and marketing are two different things.
SEO helps your business be visible online, no matter the market. And if you’ve been in business long enough, you know that-surprise!-markets recover, consumers start spending again, and businesses once again become profitable.
Stopping your SEO in a downturn thinking you’re saving money is a mistake. Think about the damage you’ll be doing to your company when nobody can find you online.
SEO is hard work. It’s not for everyone.
Yes, downturns can have a negative impact on your bottom line but only temporarily. But do you know what the real damage will be? Your bottom line is gone and all other Googlers vie for your attention.
This is what happens if you randomly cut your SEO after six months, or even a year.
You can win if you stick with it.
It will be a great benefit to see how your pages and other content have been trending over time. It will show you how you wrote a post about certain keywords, but also how it is ranking for other keywords. This post should be reoptimized. This will allow you to build your backlink profile over time, rather than let it die after a few months. You’ll also be able to see how keyword trends change and target different phrases on your most valuable pages.
Long-term SEO is the best way to stay current and precise in your digital marketing strategy.
2. SEO is a great way to organize your website
You need to invest in your on-page SEO if you want your business to grow and expand its market share. You must have a well-organized website that is organized in a logical order.
The architecture of your website will depend on the type of business you have. Let’s say we are talking about an ecommerce site with a large number of products.
Ecommerce websites are often good examples of good or bad website hierarchies due to the large number of pages they usually have.
In an ideal world, a website would be structured according logic. This is what makes it easy for users to find its pages.
Ecommerce websites would have a good main navigation that shows all main pages at the top, and each page opens into a menu when hovering over them. Everything else would be broken down neatly in the menus.
Shop Now > Categories> Products
To view all product categories, users can hover over “Shop Now”. This structure is more general, as shoppers still think about what they want.
Clicking on a category will take them to a page with all products within that category. They can then filter the results and search for the product they are looking for or browse the products until they find it.
It’s that simple.
This structure will help your website visitors convert when they get to you. It is important to remember that confused visitors won’t buy, so you should invest some time in simplifying your website structure.
Clear navigation will make it easier for people to navigate your site. This is also true for Google’s search engine crawlers. Google may rank your site higher than sites with complicated website architecture if it can understand it in the same way that people.
3. Use the right keywords to target the right audience
Once your website architecture has been set up correctly, you can now use the right keywords to reach the right audience in the right places.
Keyword intent is the key here. This is a common mistake made by businesses, so it is worth mentioning.
I understand that anyone is trying to figure out the relationship between keywords and driving revenue. However, these details are what allow people to find your website on Google.
Let’s continue with the ecommerce example we used earlier. You must have intent in your mind when optimizing product and category pages with keywords.
Keyword intent should be considered at every stage of keyword research.
There are four types of keyword intent:
Informational: “I want to know about something” – “How to start a site”
Commercial: “I want to explore things to buy” – “best athletic products for 2022”
Transactional: “I’m ready for something right now” – “bulk printer papers buy now”
Navigational: “Take me to this webpage on this website” – “Walmart privacy policies”
Each type of keyword intent has a persona. It is a sales funnel. It requires users to have a few basic needs, but they must do their research before purchasing anything. They become more focused on completing the task as they go down the funnel.
Those who complete the funnel end up purchasing something or filling in a form.
How does that factor into the keywords you want to target on your website pages?
A category page is a page that you create on your ecommerce website. A category page is not a place where anyone can buy anything. This may not be possible.
Your keyword targets should be more transactional than commercial for those pages. Your category pages will attract users who are interested in buying but not yet.
Perhaps your keyword target for a category pages of printer paper is “office printer papers” or “best office printer papers.”
Next, you will want to be more specific about the product pages. This is because that’s where the buyers will be buying. You can optimize your search terms for phrases such as “buy Hammermill Printer Paper Now” or “HP Printer Paper 500 Sheets span>
You can see how product page keywords became more specific and long-tail. This is called “Going after intent”, and it’s how you optimize every part of your website.
This way, your users can find all the information they need, regardless of where they are in their buyer’s journey.
4. For every buyer, create (truly) useful content
So you’re keen to keep using SEO to increase your market share and accelerate growth. You will need to get involved in content marketing.
This idea is a piggyback on the keyword intent concept that was mentioned earlier. Except, here we are looking at intent from a content perspective.
After optimizing and improving your website’s user-experience, you might be wondering what you can do to increase traffic to your site.
Content is your goal at this point.
The content that drives website traffic is . It’s been this way since the beginning.
This is just common sense from one perspective. What would we do with the Internet without content?
Another way to look at it, however, is there a better way to create a content marketing strategy for a website? What topics should you be writing about? What content can you use to increase your market share and bring in traffic and sales?
Remember the keyword intent you saw above, and more specifically the informational intent.
Most people don’t go to category pages, product pages, or any other service pages with informational intent. These pages are more likely to be used to learn about something than to provide information.
Informational keywords are more appropriate for blog posts that focus on your industry or business.
Blog posts are often informative which means that you will be targeting top of the funnel traffic who is just learning about your business and not ready to buy.
While you are focusing on increasing revenue and market share, don’t forget about the possibility that top-funnel traffic could turn into customers. Blog posts serve to nurture leads further down the funnel.
Content is not a pointless or slow game, even if it seems that way to you. This is one of the most important ways to rise to the top.
5. Create backlinks
Last, but not least, SEO can help you drive business growth and revenue. You’ll need to be very careful about your backlink profile .
Links are a key component of SEO, as you likely know. Google’s understanding of content is fueled by the connections between pages and domains. These connections are what create authority for websites.
Why? Google understands that people will link to content on their websites if it is trustworthy and has a high ranking for search engines.
Higher authority means higher rankings. Higher rankings also mean that more customers will see you.
However, the internet cannot find your content or link to it. To get your name and content noticed, you must do the outreach.
If you are able to create quality content, it is worth reaching out to others in the industry. Ask webmasters if you would like to link it to their readers.
You could also use an SEO tool, which will search for broken links on other websites and show you content to replace them.
No matter what method you use, make sure you get backlinks only from reliable sources. It doesn’t matter how many backlinks you get from sites that are completely irrelevant. A backlink from a relevant website will count for more.
Your backlinking campaign will help you to rank higher in search engines and keep you showing up for relevant searches.
It’s time to bring it all together
These are the pieces you must put together to maximize SEO’s potential for increasing your revenue and market share.
It can seem that the tasks I list here do not relate to growing a company or making sales. These are the steps that will allow you to grow.
This is how you put SEO to work in your business.
Kris Jones, the former CEO of digital marketing network Pepperjam and digital affiliate network, is Kris Jones. He sold it to eBay Enterprises in 2009. Kris Jones founded LSEO.com, a software and SEO company. He has also previously invested in many successful technology companies. Kris is a skilled public speaker. He is also the author of ‘Search-Engine Optimization: Your Visual Blueprint for Effective Internet Marketing’ which is one of the most popular SEO books. It has been sold close to 100,000 copies.
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