Entrepreneurs, small-business owners, and marketers often ask the same question in today's digital age: "How can I stand out among other accounts?" Social media is an effective marketing tool. It's been used by big brands like Wendys to become pop-culture icons. Small businesses can also use it to make a name for themselves in their industry without spending a lot of money on marketing. In … [Read more...]
There is a better way to save social media posts for later
src="https://buffer.com/resources/content/images/2022/03/Blog-Post--6-.jpg" alt="A Better Way to Save Your Social Posts for Later"> Social content ideas can come at any moment. Do you think anyone else has an idea right before they go to bed? But they are rarely ready or fully formed. It might be necessary to create a video, write copy, or pass your idea along to another person. There are a … [Read more...]
5 B2B marketing tactics you can’t ignore in 2022
In 2016, I wrote about the Top Five B2B Marketing Strategies You Can't Forget. There are still many marketing platforms, software and tools available that can generate leads and convert them. They also offer the highest ROI. However, there have been many other world-changing events since then, which have transformed every industry in numerous ways. This has led to some significant strategic … [Read more...]
How to Be a Content Creator: The Ultimate Guide For Brands
Content creation isn’t just for influencers. You're not the only one who is interested in learning how to create content for your brand. Brands are now creating original content on multiple platforms in order to connect with their customers. This is a great way to show your brand personality and build customer relationships. It also helps drive more traffic and conversions. Content creation … [Read more...]
How to make your brand trendy on Twitter
Twitter is a powerful platform for influencing the masses. Twitter is a must-have platform for everyone, from top-rated brands to small businesses. Trending on Twitter requires specialised effort and tricks, unlike other social media platforms. Twitter offers the ultimate source for fleeting entertainment, from a concise bio to short posts with well-planned hashtags. Since its launch in … [Read more...]
Ecommerce News Roundup: Q1 2022
What has happened in the ecommerce sector since the start of the year? Below are the top five ecommerce news stories for the first quarter 2022. 1. Holiday Ecommerce Reaches Record High Despite 6 billion Out-of Stock Messages, Adobe reports Adobe monitors out-of-stock messages on the internet. However, the number of such messages started to rise in the months preceding the 2021 holiday … [Read more...]
We Included Every Team Member in Their New Teammate’s Onboarding. Here’s Why
src="https://buffer.com/resources/content/images/2022/03/Buffer_SD_Team_--42-of-67-.jpg" alt="We Included Every Member of This Team in their New Teammate's Onboarding, Here's Why"> We prepared for our first hiring push for the Customer Advocacy (our customer support) team in 2021. We needed to hire five Advocates due to personnel and strategy changes. This is more than we had ever hired since … [Read more...]
Content Marketing Strategy: A Definitive Guide
Content marketing is the best way to grow your customer base and attract new customers. However, there is one problem that many brands have to face when trying to implement it: putting together a strategy. Your content marketing strategy is the keystone of your content marketing efforts. Without one, your content marketing efforts will be scattered and without a clear purpose. This can lead to … [Read more...]
You can make your landing page more attractive by using anchor links
Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding what you want on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and … [Read more...]
Online brand protection: Trusted automated surveillance is key
Consumers enjoy the convenience of having all the information they need, but are also aware of how their personal data can be misused. The Nielsen 2021 Trust in Advertising Survey found that 36% of respondents distrust advertisements on social media networks and 36% distrust search engine results ads. "People are shopping online more often, so they have realized that the best ads may not always … [Read more...]