src="https://buffer.com/resources/content/images/2022/04/merve-sehirli-nasir-da_0dNX5aew-unsplash.jpg" alt="What I Wish I Had Known About Product Development Before I Spent Three Years Doing It"> It's not an easy task to build a business. People will tell you this all the time. Perkies, my innovative underwear company, was what I expected when I set up Perkies. It wasn't about the … [Read more...]
Tips and Tools for Hiring Blog Article Writers
Are you thinking about hiring bloggers? Great! This is a smart way to improve your content quality, increase the efficiency of your content marketing efforts, and increase the ROI of your blog. It can be difficult to find qualified writers who are knowledgeable in your field, have the experience and work well with your company's culture and processes. There are many options available to you … [Read more...]
Ecommerce and Digital Marketing Experts You Need to Pay Attention To
Digital marketing is a key concern as consumers increasingly prefer to shop online and do their research before making major purchases. Source: Image Source Many businesses are now learning a painful lesson in this seismic shift. Negative online word-of-mouth will ultimately wipe out any short-term gains from your marketing campaign, no matter how brilliant it may be. Digital … [Read more...]
Cancel culture – What brands should be doing
30-second summary: Anyone can publicly criticize brands and people on social media platforms if they say or do something offensive or abusing Cancel Culture is public outrage against a micro-celebrity, or a brand, for their public statements or actions Create a detailed communication strategy to keep your brand from being cancelled. Avoid … [Read more...]
8 Steps for Writing a Creative Short Template (+Free Template).
A solid game plan is essential to ensure that your marketing campaigns are successful. We are a frequent reader and would like to share how strongly we believe in the creation of a unifying strategy. The same applies to the creative brief. This is especially important for marketers who work in "silos", cultures or homes. Sharing client briefs between account managers and creative … [Read more...]
How to make Twitch a marketing strategy in 2022
Social media is a common touchstone that connects people with diverse interests and has become a common platform for all ages. It's evident that people are experimenting with everything, from micro-text to images and voice on Facebook, Clubhouse, and other platforms, but video seems to be the winner. Video content is entertaining and appeals to many audiences. This is what makes Tik Tok so … [Read more...]
How to Strategize and Execute Keyword Research in Content Marketing
Marketers know that keywords are essential components of a content marketing strategy in this digital age. Search engines have changed tremendously in recent years. This has had a significant impact on Search Engine Optimization (SEO). It is gone a time when content creators were able to hack search algorithms with cleverly placed keywords or backlinks. Digital marketers must now prove their … [Read more...]
5 Amazing Marketing Campaign Ideas and Why They Are Special
Analyzing examples of successful digital marketing campaigns can help you understand what works and what doesn't. It also helps you to see what your audience responds to. Your marketing efforts can be inspired by innovative ads and creative uses of social media and well-crafted messaging from brands that are not in your industry. We believe that marketing is best done in-the-realm. However, … [Read more...]
Building in public: How transparency can help you achieve your goals
src="https://buffer.com/resources/content/images/2022/03/wilhelm-gunkel-3VQ4AfOKCVc-unsplash--1-.jpg" alt="Building in Public: How Transparency on the Internet Can Support Your Goals"> In her song A World Alone, Lorde sings, "Maybe we were raised by the Internet." When I first heard it, this line stuck with my heart and is still with me today, especially considering how my behavior and quirks … [Read more...]
10 Ways To Lose a Lead
Do you feel overwhelmed by all the articles that tell you how to nurture qualified leads? Maybe you are tired of the endless advice on how to move your prospects along the sales funnel. There are many strategies that you can use to grow and attract your leads. These strategies will vary depending on the person you're speaking to. Sometimes, it requires complex steps, mind-reading abilities, … [Read more...]