Fenty Beauty and Kylie Cosmetics currently dominate the beauty industry not only because they produce great products, but also because their founders, Rihanna Jenner and Kylie Jenner have strong personal brands that anchor them businesses.
Elon Musk tweets a suggestion about a cryptocurrency coin. The price of the coin changes as Musk has claimed that he is a technology expert.
TikTok and YouTube are just a few examples of people who have made millions by selling content.
Sharing content is a great way to be noticed, whether you are running a business or growing your career.
This article will explore how content marketing can be used to build trust, increase your reach and develop your brand.
What is a personal branding?
You have a personal brand, whether you like it. It is what others think about you even when you aren’t there. It is the impression people get about you when they meet you, or find your online profile.
Your personal brand is the combination of your traits, experiences, values and interests. It is the image they associate with you when they see your name.
You already have your personal brand, whether you like it or otherwise. The question is, does your brand reflect who you are? What makes it different from others? Is it able to tell your story effectively and get people to pay attention?
It’s important to create a personal brand that is aligned with your image to the world. A content marketing strategy is a great tool.
How content marketing can improve your personal branding
Content marketing is a long-term strategy that uses the creation of high-quality, relevant content to build and sustain strong relationships with your audience.
They will begin to respect your opinions and build a loyalty to your brand, which will allow them to return to you every time they need a product or service that is related to what you offer.
Let’s suppose you are a business strategist. Instead of telling people to hire your services by running advertisements, which can be annoying and expensive, you can use content to promote yourself.
You can create newsletters, podcasts, share videos and write educational threads for LinkedIn and Twitter, breaking down concepts or strategies that people can use in order to grow their businesses.
People love to get useful information free of charge, so they will follow you, share your articles with others, watch your videos and consider you an authority in all things business.
Potential clients, colleagues, and employers will start reaching out to you as your influence grows. This is because they know you are knowledgeable and good at what your do.
You will also be more visible on search engines if you create more content. But not all content is created equal. Poorly written content will turn off nearly 60% of consumers, so you have to make sure your content is useful.
How to make a content marketing strategy that works for you
It can be difficult to build a strong personal brand when you are just beginning. However, having a clear content strategy can make it easier and allow you to reap the benefits of your content marketing efforts.
These steps will ensure your brand stays aligned to your core values and experience, even as your business evolves and changes.
Step 1. Set goals
Knowing what you are working towards is the first step to creating a content marketing strategy that works. First, you must have goals. Then, use the content to drive you towards those goals.
Separate your professional and content marketing goals. Your dream may be to create a personal brand, ride the wave into book deals, speaking engagements and work offers, or sign on as a sponsor.
These are all great professional goals. But how do you get them? These professional goals can become a reality if you follow these steps. Here are your brand content marketing goals.
Your content strategy could have the following goals:
- Share your knowledge and expertise on a particular subject or industry
- Get people to know about you and raise awareness
- You will be viewed as an authority and reliable resource in your field.
- Your relationship with your audience will be strengthened and you will earn their loyalty
- Establish strategic partnerships that provide validation for both you and the third party
- Be a thought leader in your industry and own and direct conversations about specific topics.
Once you have a clear idea of what you want, you can begin to map out the path.
Step 2. Step 2.
People in your niche or industry have established personal brands or are creating them. They share your goals and audience and are looking for solutions to the same problems.
Learn from them and pay attention to their actions.
What type of content are they creating and why? Which channels are they using for brand promotion? What frequency do they share content?
You must know your opponent if you want to be different from them and more influential.
It is important to understand who your audience really is in order to create relevant content and to devise a plan to reach, engage and retain them. There are many types of data that you will need to gather about your audience when conducting an audience analysis. These data include:
- Demographic Data — Age, Gender, Income, Education, Race, Occupation, Marital Status, Parental Status, etc.
- Behavioral Data — wants, needs, fears, pain points and platforms they love to spend time on. They also use channels to communicate with them. This includes how they shop for services or what motivates them to buy or convert.
- Social Data — hobbies, income, time spent, and other information.
- Attitudinal Data — what they think about your subject, service or industry. What are their expectations? What problems can you help them solve with your content? What information/messages do they find most relevant? Their preferred format and tone of voice, etc.
Step 3. Step 3.
This is where your personal brand will be defined.
Your brand mission statement should describe why you are cultivating your brand, what expertise or knowledge you have, why you feel what you do is important, and what makes you different from other brands.
Ask these questions when creating your personal mission statement:
- What is my vision for my brand’s future?
- What are my unique qualities, skills and values?
- What are you looking to fill? What problems should I be solving?
- Who is my target audience?
- What content can I use to reach them and what will they be able to see?
- What will they gain from the content that I share? Why will they listen instead to another person?
Once you have these answers, it is time to create your mission statement and include them in it.
Step 4. Step 4.
Building your personal brand serves two purposes: to increase your reach and to attract people to your content. You need to create the right content. Content that is relevant to you and addresses their needs.
You should identify the topics and subjects your content marketing efforts will be focusing on. Also, consider secondary topics that may align with your brand. You should think about the types and formats of content you can create, and what your audience prefers. Find a middle ground.
You might consider writing a statement about “what I am all about” like this:
You might consider creating videos for social media or starting a YouTube channel if your audience prefers videos to other formats. Remember that content isn’t an either/or proposition. It doesn’t mean that you have to choose one over the other.
Multiple content formats can be explored simultaneously, including podcasts, infographics ebooks, podcasts, podcasts, infographics and videos. You should be careful not to overextend yourself and ensure that your content is consistent and high-quality across all platforms.
Step 5. Choose content distribution channels
Once your mission, goals, competitors, target audience and content niche are all identified, you can now start to plan your content distribution strategy.
You can reach your audience using a variety of platforms, including email, websites and blogs.
It is also possible to experiment with channels that are often overlooked, such as hosting a virtual summit or starting a community forum.
Step 6. Craft a content calendar
A personal brand cannot be built by publishing one piece of content and then being silent for several months. This kind of inconsistency can hurt your content marketing efforts.
To avoid missing out on important content or getting caught behind, you need a plan. You can schedule posts by setting up content calendars that will help you stay on track.
Source Evolving digital
You can plan your content using many task and content management tools. You only need to choose the topic that you wish to write about, select the content format you will use and decide when to publish it across the platforms you prefer.
Continue to do this until you have a plan for content that lasts a few months. Your content should be distributed on days that your audience can fully understand and engage with it, not days that might be too busy.
Step 7. Step 7.
How high does your content rank on search engines? How many people have signed up for your newsletter or podcast? Are you getting your content shared on social media? What number of views has your YouTube video received so far?
Measuring the performance of your content marketing strategy is the only way to determine how it impacts your brand. You must measure your content marketing strategy regularly to ensure that you can take timely actions to improve the effectiveness of your efforts.
To determine if your goals are being met, compare the results to the KPIs and goals you have set. These findings will allow you to determine what is working well and what needs to change.
Five content marketing strategies to consider
You have many options and activities that you can use to help get your content marketing strategy started and add value in your audience’s lives. These are just a few of the many ways you can get started.
1. An ebook
A book is a great way to demonstrate your expertise, draw attention to leads and offer real value to your readers. Ebooks let you dive deeper into a topic than an email, article or social media post.
Publishing a book is a significant accomplishment. Very few people can say they have. Authorship also raises your credibility and visibility. If your ebook proves to be a valuable resource, you can create a loyal and larger audience.
Before you begin writing an ebook, ensure you have chosen a topic that is relevant to your audience and offer unique perspectives.
You can also add high-quality infographics and images to your ebooks. This will make them more interesting and ensure that the overall design is pleasing to the eye.
2. Video marketing
Videos are a hot topic right now. They’re visually stimulating, engaging, shareable, and require little mental effort from the audience to be understood and consumed.
You can add videos to your content marketing strategy in a variety of affordable ways that will give your brand a boost.
You can start by making videos of blog posts or how-to guides. This will give viewers a glimpse into your day, your work process, and your creative process. You don’t need expensive equipment to record videos. Your smartphone camera will do the job well and make you more human and relatable to your audience.
Video marketing doesn’t mean creating videos for YouTube, TikTok or Instagram. Hosting webinars is also a part of video marketing. It’s easy to host webinars. All you have to do is choose reliable software and then you can start sharing your knowledge via video.
3. Weekly blogging
Blogs are a great way to build your brand, whether you publish posts on your blog or contribute guest articles to other publications.
It is easy to think of interesting and relevant topics your audience should be aware of, then create informative content to help them.
Blogging can help build trust, promote your brand to a wider audience, and position yourself as a thought leader within a niche or industry. You can build trust by sharing a few blog posts each week, which will keep your readers interested and keep them coming back for more.
It’s time for you to start a blog. It’s easy to start one. The first step is choosing the right blog platform for you.
Podcasts are another great content marketing strategy that can help you get your message out and build a following. You can conceal your identity, like with videos, without losing engagement, trust, and relatability. Because listeners can still hear you, feel your emotions, as well as connect with you on a personal basis, unlike video.
Podcasts are convenient because they can be listened to while on the move or engaged in other activities.
5. Social media
Social media marketing is all about sharing insightful content that shows your expertise. This will help you increase your reach, engagement, and followers. Share your passions and ideas on social media.
Get to know like-minded people, connect with industry-related communities and groups, and take part in discussions. This will increase the trust and visibility of your personal brand.
Your personal brand should speak for itself
An effective content marketing strategy can transform you from a random person to an influential brand that people will notice. Building a personal brand takes time.
It takes effort, deliberate practice, and the right tactics to build awareness, establish relationships, and be a trusted voice within your industry. Your efforts will be rewarded with the opportunities that your personal brand opens for you.
Scoop.it Blog published the article How to Create a Content Marketing Strategy For Your Personal Brand.
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