Trading Caffeine for Tea
When Allison Ullo decided to quit caffeine almost ten years ago, she found herself exploring the world of tea. Disappointed by the lack of interesting herbal options, she took matters into her own hands. The result of her endeavor was Leaves of Leisure, a unique tea business.
Teas Infused with Leisure
The brand features a collection of six different teas, each inspired by leisure activities. These teas are not just about taste, they’re about the whole experience. Infused with detoxifying, mood-enhancing, and wellness-promoting ingredients, each sip aims to evoke nostalgia and joy.
The Struggles of a Start-Up
Creating Leaves of Leisure wasn’t always a walk in the park. Allison didn’t seek fundraising or crowdfunding, fearing she wouldn’t be taken seriously. Initially, she had saved $10,000 for her venture, but it wasn’t enough. Running her business forced her to reallocate her finances and rearrange her priorities, and she even had to take on two additional jobs to sustain her life in New York City.
Triumph Over Trials
Despite the hurdles, Allison wouldn’t have it any other way. She wishes she had started her own brand sooner. Seeing the company’s accomplishments just a year in, she believes the skills, knowledge, and relationships she’s fostered will bring value to her life in countless ways.
A Closer Look at the Business
Leaves of Leisure is a one-year-old business based in New York City. The initial investment was around $17,000, and the business received a $5,000 grant. The business runs with one intern and part-time help for public relations, SEO, blog management, and social media advertising.
Revenue Breakdown
The business’s revenue streams include direct-to-consumer online tea sales, marketplace sales through platforms like Walmart.com, Sune, Love.com, and wholesale.
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