The old saying goes, “It all begins with an email list.”
Your email list is becoming more important as the age of third-party data ends.
However, not every email list is sufficient. A list of interested and relevant email subscribers is essential. A well-designed newsletter signup form is the key to this.
You can find inspiration to create a high-converting lead capture system by reading these 15 top signup forms examples from top ecommerce brands and learning from them.
These are the 15 best signup forms
What is a signup form?
1. Allbirds
2. Recess
3. Pit Viper
4. Message
5. Georg Jensen Damask
6. Kapten & Son
7. Stelton
8. WoodUpp
9. MeUndies
10. Death Wish Coffee
11. Charlotte Tilbury
12. Hollister
13. Rituals
14. Poo Pourri
15. United by Blue
What is a signup form?
Signup forms allow visitors to sign up for your marketing list by entering their email address and/or phone number.
Signup forms allow e-commerce marketers to collect valuable information about prospects, which they can use later in their marketing automation.
Signup forms are typically simple, such as first name and email address. However, newer forms can include interactive elements like videos or gamification to increase signups.
Sign up forms for the newsletter come in many formats, including slide-ins and email popups.
…sidebar campaigns…
…embedded forms…
…floating bars and many other things
These 15 companies have mastered the art of email signup, regardless of the format.
1. Allbirds
It’s common to offer a discount code in order to encourage email signups, but it’s not the norm.
Discounts can actually reduce the perceived value and cause people to expect a different incentive every time.
Allbirds collects email addresses on its website, which is great for brands who don’t believe that discounts should be used all year.
Scroll down to the bottom of this company’s homepage and you will see a signup page asking you if you would like “first dibs.”
There are no discounts or free shipping. Joining Allbirds’s email mailing list is a great way to be the first to hear about limited-edition products, and other exciting updates.
Allbirds reminds you that you have the option to opt out at any time. Allbirds has a simple signup form which will stay in your website footer throughout the year.
2. Recess
Website popups are important for both design and copy. Recess’s next example however, prefers the former to the latter.
Recess’s email form is similar to Allbirds’ and fits perfectly with the brand’s aesthetics.
Recess’ homepage is a beautiful example of a well-designed website. It features a distinctive font and vibrant colors.
While the copy could be improved, Recess’s signup forms are consistent with the brand’s personality.
You might consider embedding an email contact form to your homepage like Recess does. If so, you can blend it with the rest of your website.
3. Pit Viper
It doesn’t mean that you have to wait for shoppers to scroll down to your site before asking them to sign up for your email list.
Pit Viper is an eyewear retailer that is well-known for its unique website design. It features an email signup form right in the middle of its homepage.
It is a truly unique piece of furniture, not only because it has a retro look.
Pit Viper’s form copy is funny, from the headline to its placeholder text. The form also suggests the popularity of Pit Viper’s email list, suggesting that it is full of subscribers.
Although “Your mom” jokes might not be the best for your brand, you get the point. A little humor can make a difference in a world full of boring, generic forms. Pit Viper’s form is another example of how to match your brand’s personality and design with your form.
4. Message
Your site can collect emails by placing your signup forms in a fixed location, such as the footer or page-break.
While optin forms such as the one above may not be noticed by many of your visitors, they aren’t intrusive. There are ways to make your optin forms stand out from the crowd without compromising your visitors’ shopping experience.
This is something Message, a fashion retailer, knows well. When you visit their shop, they greet you with a teaser that previews the offer.
After spending a few seconds looking around the homepage, the form will slowly slide in, but it won’t disturb you or take up too much screen space.
The form design is simple and clear. Sign up to receive a 10% discount code.
Message shows a teaser and uses a slide-in animation to draw attention to its signup form.
5. Georg Jensen Damask
Georg Jensen Damask is a strong advocate for simplicity.
The company greets visitors to its website in a similar fashion to the previous example. It places a subtle teaser at bottom of the homepage inviting them to “be first to know.”
After spending a few seconds on this page, the elegant signup form appears.
You can see how Damask’s website’s colors, fonts and design style match the form.
After submitting your email address and name, you will also see the second step.
Damask does not overpopulate the signup form with lengthy marketing consent text. Damask keeps the legal formalities to the second step. It’s easy to tick a box if you have already sent your name and email address.
Multistep forms like Damask’s are great for gathering information and not distracting from the original goal.
6. Kapten & Son
Most signup forms only require one or two input fields to achieve simplicity and higher conversions.
Our research also showed that popup conversion rates drop significantly after just two input fields.
You also want to gather more information about prospects so that you can target them with relevant, personalized offers.
Kapten & Son chose the first of two solutions to this problem. Kapten & Son shows its visitors a teaser, following best practices.
After you have taken some time to look around, this popup is displayed by the company in the middle.
It is easy to use and understand. It includes an image, two input fields and the promise of a coupon code.
This is not all.
Kapten & Son segment its new subscribers by gender by adding two radio buttons to the form. This is a simple question that radio buttons make extremely easy to answer.
You can ask more difficult questions to new subscribers by choosing the second option. Forms that are multi-step should be used if you have multiple questions. This will allow you to get more lead data, but not sacrifice conversions.
7. Stelton
Popups with discounts are the industry standard today for collecting email addresses. However, if you are uncomfortable giving out coupon codes with each signup they may not be the best option.
Stelton, a Danish brand of houseware, can confirm that. Stelton greets visitors to its website with a simple teaser.
Stelton doesn’t have time to waste so it invites to click the teaser to show this slide-in immediately:
The form design is very simple, and there are only a few input fields.
Stelton offers another incentive: You can enter its monthly giveaway by signing up for its email list.
Stelton gives the winner a product instead of a single, large, irrelevant prize. Stelton can repeat this strategy every month because it is more affordable than, for example, a new iPhone.
The giveaway’s image and monetary value are attractive, which helps the company to collect more email addresses through this form.
8. WoodUpp
Giveaways like Stelton’s work like charm to convert visitors into top-of the-funnel leads
WoodUpp is one of those brands that goes straight for the middle in order to get warm leads. This is how WoodUpp does it.
This teaser copy clearly explains what you can expect from WoodUpp’s signup form.
This is how the form looks:
WoodUpp’s incentive doesn’t include a tangible product but rather a EUR400 store credit. It’s an incentive that requires you return to WoodUpp’s website and spend at least EUR400 on the products.
WoodUpp’s signup page is an excellent example of how to get ready-to-buy subscribers.
9. MeUndies
The success of your signup forms is not dependent on their placement or incentive. The design and copy of your signup form can also make or break a conversion.
Both are important to MeUndies.
I find the company’s email form a little too abrupt for my liking. Other than that, I like the things I see.
The simple form design and the playful colors are well-suited to MeUndies’ brand personality.
The incentive can be summarized in one line and is presented as a question rather than a call for action. It reads: “Take 15% off your first purchase.”
MeUndies does not require more than your email address in order to sign you up. The single input field ensures higher conversion rates. The marketing consent checkbox confirms that you want to receive “the best email in town”.
Overall, MeUndies offers a fantastic signup form. It has an attractive design and powerful copy.
10. Death Wish Coffee
Death Wish Coffee, on the other hand, is focused on the minimum possible.
Death Wish Coffee can do a few things right here. Let’s take a closer view.
The first thing that grabs readers’ attention is the question “Who doesn’t love free cash?” Death Wish Coffee’s discount offer, which is called “free cash”, helps you to visualize the financial benefits of signing up for its email list. The last part, which reads “sign-up now before it disappears”, creates urgency and scarcity.
Death Wish Coffee’s persuasive copy is not the only thing that stands out. They also ask for your preferences in coffee so that they can send you relevant emails later.
This form has a lot going on, but Death Wish Coffee is clever with its segmentation and urgency-driven copy.
11. Charlotte Tilbury
Despite being highly effective, many email signup forms lack creativity. Some of them lack basic manners, which is worse.
Popups that ask you to opt out of a brand’s mailing list have no doubt been seen. These popup errors and others can lead to visitors abandoning your website.
Charlotte Tilbury knows how to avoid this trap.
The signup process is easy and elegant. In return for your email address, you will receive a small discount as well as early access to product launches and offers.
Its negative “Sign up Now” CTA has a counterpart that reads “Not this Time.” This is a great idea because it mimics the polite way of declining someone in real life. You might also be interested in the opt-out copy at a later date, so it’s not a bad idea to keep your options open.
Charlotte Tilbury is an excellent example of how to sign up for double-CTA.
12. Hollister
Signup forms do not all have the same purpose. Many e-commerce companies also use forms to increase signups for loyalty programs.
Hollister is one of these brands, and its signup form deserves a mention.
Hollister promotes Hollister Club Cali’s loyalty program with this white-and blue email form.
The popup’s design elements, which extend the form’s borders visually make it appealing. The copy highlights the benefits of Hollister’s customer group.
Hollister’s “free money” approach is similar to Death Wish Coffee’s. Hollister emphasizes the financial value of your email address. Sign up and you’ll receive at least EUR10 because “this club IS money”.
Hollister’s signup form is a great way to increase loyalty program members.
13. Rituals
Many signup forms, including some of the most impressive examples I have featured in this post consist only of text and images.
Rituals on the other side goes above and beyond to make its signup form more engaging and eye-catching.
It looks just like an email popup, with one input field to promote Rituals’ loyalty program.
The signup form for the company actually contains a video of an imaginary member of the loyalty club enjoying Rituals products.
Rituals’ signup form stands out by using Sleeknote’s video feature. It also shows the products in action, without having to say much.
14. Poo Pourri
Signup forms are more than just an email address collection tool. We’ll show you how when they are used correctly.
Poo Pourri, like all the brands in this post offers a popup welcoming you and offering a 10% discount for your first order.
It will only ask for your email address in return. The fun begins when you enter your email address to proceed to the next step.
Poo Pourri confirms that you have signed up for the popup and thanks you for signing up. Then, it does something unexpected.
The brand will ask if you would like your coupon code to be sent to your mobile phone. A text message with the code can be very useful for mobile shoppers.
This tactic is great for brands like Poo Pourri that collect phone numbers to send SMS marketing.
15. United by Blue
While Poo Pourri is brilliant in his idea of using phone numbers to convert, there are some areas that could be improved.
Here’s how United by Blue does something very similar, but with a totally different approach.
This is a classic email capture form that features a discount, clear copy, and a well-designed design. Surprisingly, however, you also get an incentive to enter your phone number.
Your email will get you a 15% discount code and your phone number unlocks a giveaway entry to win a $200 gift certificate. This is a stronger incentive than having your coupon code delivered directly to your phone. It’s also executed well.
You can further improve the signup process by splitting it into two steps. First, ask for an email address and then, collect numbers from your phone in step 2.
This allows you to collect both email addresses as well as phone numbers simultaneously, without the latter impacting conversions for the former. This recipe will show you how to do it step-by-step.
Conclusion
Signup forms are not a one-size-fits all success formula.
A compelling incentive, persuasive copy and an eye-catching design can all make a form a success.
These 15 signup forms are great examples to use as a guideline for building your own. Make sure to test them all to determine which version is most effective for your visitors.
Sleeknote’s first post was 15 of the Best Signup form Examples We’ve Ever Seen
———————————————————————————————————————————
By: Seray Keskin
Title: 15 of the Best Signup Form Examples We’ve Seen
Sourced From: sleeknote.com/blog/signup-form-examples
Published Date: Fri, 04 Feb 2022 12:26:58 +0000
Did you miss our previous article…
https://onlinemarketingagencies.net/how-to-optimize-out-of-stock-product-pages-for-conversions/
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