src=”https://buffer.com/resources/content/images/2022/09/john-schnobrich-2FPjlAyMQTA-unsplash.jpg” alt=”How Twitter Super Followers Works and How These Creators Leverage the Feature”>
Twitter is a great platform for small business owners and content creators to create community, share their knowledge and offer different viewpoints. Social Proof is a series that features content creators who have literally built their careers through tweeting about their passions and interests. Professionals in almost all fields can leverage Twitter’s power, making it an excellent channel for building community.
Now, Twitter gives creators a new way to connect with their most passionate supporters: Super Followers. This feature was introduced in September 2021. It allows creators to make money from their tweets and also gives them the opportunity to build a deeper relationship with their most loyal fans. This is how it works. Here are two examples of content creators creating tweets exclusive for their Twitter Super Followingers.
What does it really mean to have Super Twitter Followers?
You will give your Twitter Super Followers access to content you have curated specifically for them. Super Followers is currently being tested. This means that it’s not available to everyone and is only available to those who are in the test group. You still have to apply for Super Followers, even if you are in the test group.
These are the qualifications that you will need to attain:
- You must be 18 years old or older
- At least 10,000 followers
- In the last 30 days, you have tweeted at least 25 times
How does a regular follower become a Super Follower. They will have to sign up and pay a monthly subscription. Twitter allows creators to choose the price. You can choose from three tiers $2.99, $4.99 and $9.99.
The fun starts once you get subscribers! This will allow you to create and plan content for a specific segment of your audience (aka your Super Followers).
Super Followers will be able to see exclusive tweets and will have a badge next to their name. This badge will appear when they interact with your tweets. They’ll also have access to the exclusive Twitter Spaces that you can host.
Twitter stated that this feature is still under development and they are looking at adding bonus content and perks for Super Followers.
These content creators use Twitter Super Followers
Perhaps you are interested in Super Followers but don’t know how to go about it. These two content creators have shared their experiences with the new feature to give you an idea of the possibilities.
Gary is more personal when it comes to his Twitter Super Followers
Gary Gray is a long-standing actor, who first got his start as Nelson Tibideaux on the Cosby Show. His Twitter account revolves around his art. Gary Gray is also an actor who coaches voice lessons, creates screenplays and creates original art. Many of his followers have found him through tweets about his past roles, such as when he wrote about the 25th anniversary Rocket Power, a Nickelodeon series he was a part of.
Gary didn’t believe any of his Super Followers would pay extra for additional tweets when he first learned he was eligible. He was wrong until he asked. Surprised to see that several people replied that they would like to Super Follow him.
Since the beginning of the year, the actor has used the feature and fluctuates between 8-14 Super Followers. He says that he has had a positive experience using it. He creates content for his Super Followers that is more interactive than the rest of his community of 24,000+.
Gary stated, “On my regular twitter, I’ll just simply say, you know what, ‘Feeling meh.'” “I’ll be honest with you, Super Followers. I’ll say, “Not feeling so great today.” It makes them feel more included and less like they are watching me.
Gary offers additional perks to his Super Followers, including discounted access to his sketches or art pieces. He recently gave away a signed copy to Rocket Power, his first giveaway for Super Followers.
Gary values the close knit relationship he has with his Super Following community. He’s noticed that his Super Fans also seem to enjoy his content, as they interact with his tweets regularly.
Ashani, the Alchemist offers customized horoscopes to her Twitter Super Followers
Ashani is a tarot reader, astrologist and has felt a strong connection to the spiritual realm. In college, she majored in creative composition and worked in a spiritual shop. This helped her to prepare for the horoscope messages that would make her famous.
Ashani lost her job in the middle of the pandemic and began to be more active on Twitter. Her friends started asking Ashani for tarot readings, which made her realize that there was a demand. Her popularity quickly made her viral on Twitter. She was able to do a birth-chart reading on Instagram Live alongside Cardi B, rap star.
Ashani was initially interested in Super Followers because it would allow her to be more focused on Twitter and not just Patreon.
“I was excited about Super Followers because I did not like Patreon for one reason: it took away from my Twitter engagement. It felt like I was trying to make content for Twitter, Patreon and both.
Ashani has amassed just 30 Super Followers over the past few months. She provides them with more personalized messages about horoscopes than she gives the 38,000+ followers. The content creator admitted that the feature is still new and she is still trying to figure out how best to engage with her Super Followingers.
She said that “[Superfollowers] is more intimate than a normal space.” I’m still trying out different ways to engage people or what they want. They want the content and information. It’s more like, “How can I make it more satisfying for me as well?”
Ashani sees the value of having Super Followers, and she plans to use it for the future. She is actively looking for new ways to interact with her exclusive audience to make this feature work best for her business and her community.
Her current Super Followers, including @luminary222, see the value in her services and content. Luminary said she was happy to pay $4.99 per month as Ashani is a skilled tarot reader who she connects with personally.
“I gain more content from being a Super follower of Ashani, and I am helping her grow as a creator,” Luminary stated. “I’m letting her know there are people who care about her work, and want to hear her thoughts.”
There are many benefits to having Twitter Super Followers
Your supporters are what make your content and business thrive. Twitter Super Followers allows you to give them special content that will hopefully help them build a deeper connection with your work. These benefits can be provided to your business by Twitter Super Followers.
Reduce the number of platforms that you use
It can be difficult to manage multiple social media accounts as a content creator. Ashani is very pleased with Super Followers, which allows you to create a subscription service within Twitter.
She said that she enjoys Super Followers because it’s seamless. It’s as easy as clicking a button. You just need to click a drop-down menu to say super followers instead of everyone. It’s much easier than that. It’s all here. That’s what I enjoy.”
This feature can be used to limit your subscriptions on other platforms like Patreon and Ko-Fi. It will also reduce the amount of switching between accounts during the day. This feature can allow you to spend more time curating content for Twitter and your Super Followingers.
Your relationship with your followers should be deepened
Gary has found Super Followers to be a wonderful way to connect with his closest supporters on a personal level. The actor can share more than just work-related matters and show a more intimate side to himself.
He said that Super Followers may get more personal videos of him because it’s something that’s a little more intimate than I would show many people.
This feature allows him to connect with his Super Followers more effectively, making it feel more mutual than one-sided. He wouldn’t be able do this with his main account, as it would be difficult to get to know more than 20,000 people.
Your Super Followers will also be easily identifiable to you when they interact in any way with your content. This is thanks to the badge right next to their name. It will make it easier to engage with them whenever your general tweets are commented on.
A new source of revenue can be added
Although you might not be able to solely rely on your income from Twitter Super Followers it can still be a great way for you to make extra money to support your content.
Twitter does tax some revenue. It is important to mention this. Twitter has shared a useful breakdown that shows how a content creator can make a living from a subscription to Super Followers.
Consider these things before you sign up for Twitter Super Followers
Social media sites are always evolving and adding new tools to help content creators. While it may seem tempting to sign up for a new feature as soon as it is available, not all trends or features will work for your brand.
Super Followers is a limited feature. There will be some learning curves on how to use it. There isn’t much data available on how Twitter Super Following has helped creators and small businesses.
These are some things to think about if you want to have Super Followers for your Twitter account.
You must ensure that you have the ability to do it.
It can be tempting to jump on social media trends hoping to gain more attention and traction online. In reality, however, you need to ensure that you have the resources and time to use these new channels and features.
Ashani is grateful for all her Super Followers. However, $5 per month isn’t enough to sustain her constant content creation.
“I need to be more selective in how I use my energy. Ashani stated that $5 per month is a lot to give up. “No shade to my super followers. I love them and I appreciate them. But even one of them said that they [Super Following] me just to support me.”
This feature will require you to create more content for your Super Followingers. Make sure you have enough time and the creativity to do this.
Get a clear picture of how you will divide your content
If you have decided to create Super Followers, then you will need extra content. This means that you will also need to plan how your tweets will be divided. This is not necessarily a bad thing, but it can add to your workload.
Gary must consider what he can offer his Super Followers versus what he offers his main following when he plans to tweet.
Gary stated, “For example, my Rocket Power anniversary content — that day, I’m thinking to my head, is if worth it to post something first to super followers?” Or, is this an all-inclusive thing? “Almost every major tweet or big engagement like this, I have to think about the different groups.”
Your Super Followers will pay you for exclusive content. It’s important that you plan your tweets strategically and are organized.
Do not alienate your audience
Ashani says that the biggest problem with Super Followers implementation was her insistence on not neglecting her main followers. Ashani is a tarot reader and most of her clients come from her astrology tweets. These tweets often receive tons of retweets, likes, and shares. Sometimes it can feel counterproductive to limit some of her content to her Super Followingers.
“When I send messages, clients are attracted to me. I gain new followers. These followers are drawn to my work and book with me. They book with me regularly,” she stated. “And, if I only post messages on Super Followers then that’s 4.99 per month. But is that taking away the tips I could receive, the engagement that I could get and the extra clients I could get?”
Ashani cautions other content creators and owners of small businesses to think carefully about the impact Super Followers might have on their content, before they jump into the feature.
Gary is grateful for his Twitter Super Followers. However, he hopes Twitter will give a better picture of best practices for using this feature. He feels that the current burden on content creators to navigate it is too heavy.
He stated that Twitter must show creators and businesses the value of [Super Followers] through a kind of roadmap.
Content creators are currently testing the feature and using it to their best advantage. Ashani urges others to use Super Followers but cautions them to be careful.
“So, the only thing I would tell people who approach [Super Followers]: Know what you are trying to offer… and what your price point is.” Do not overextend yourself… but think about it and have fun.
Are you a Super Follower of anyone on Twitter? We would love to hear from content creators that you support! Send us their names via Instagram and Twitter DMs.