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TikTok is a very unusual social media phenomenon. It conquered the world and became a major player in social media.
Everyone wants a piece.
TikTok’s creative features are what make it stand out among other brands and marketers looking to increase their business in the most entertaining way.
Most brands want to market TikTok with 850 million users around the world.
But breaking TikTok’s success code is more than just posting content. Creativity is the most important thing, but posting time is just as important.
You should also know when is the best time to post to TikTok if you want to increase your reach and engagement.
You can ensure that your videos get as many views as possible by posting at the right times. It can be difficult to find the right time to post on TikTok.
We analyzed the platform to determine the best time for you to post on TikTok.
What is the best time to post on TikTok?
If you’ve been using TikTok for some time, you will know that appearing in TikTok’s “For You” section is the ultimate goal for creators, brands, influencers and others.
You will find endless streams of videos in the “For You” section. These videos are based on past interactions on the app. This section attracts a larger audience and engages more people.
This section answers every TikToker’s question about how to view TikTok..
Where is the best time to post on TikTok?
The algorithm selects videos to be featured in the “For You” section according to specific criteria. This includes user interactions. Videos with a lot of likes, shares and comments will have a better chance of being featured under the “For You” section.
How do you plan to keep the interaction wheels running when your posts don’t show up in the next feed? When most of your audience is active, TikTok has the answer.
Your post time can be optimized to increase engagement and appear in the “For You” section.
The most important thing is to remember it.
You won’t be able to create quality content if you don’t produce it. The algorithm favors videos that are watched from beginning to end. Therefore, make sure you create scroll-stopping TikTok videos with trending hashtags and effects.
Which is the best time to post on TikTok
Let’s do this!
We discovered that TikTok has no ideal time to post.
Yes, there is no one-size-fits-it-all, or should I say the one-time-fits-all approach to find the best time to post. This applies to all social media platforms. Take a look at these recent studies:
- When is the best time to upload on Instagram
- When is the best time to tweet on Twitter
- When is the best time to post on Facebook
- The best time to post on Linkedin
- YouTube’s best time to post
This is because every brand and influencer on TikTok have a different target audience. The same goes for every audience who uses TikTok to view content.
There is good news for those who are anxious to know the best time of day to post on TikTok. It is the average time of the day to post on TikTok.
You can use the average best times reports to find the best time for you . These best times are likely to work wonders for your business.
Let’s now look at the Influencer Marketing Hub study that reveals some sweet times to post on TikTok.
Let’s sum it all: the best time to post on TikTok between 6 and 10 AM and 7 and 11 PM. The best days to post on TikTok on Tuesday, Thursday and Friday are the best.
How can you find the best time to post on TikTok
Based on data from other companies around the world, it’s difficult to determine if your business would be eligible for the average best time of posting for many businesses.
If you’re new to TikTok, knowing the average times when people post is a great way to get started with video sharing.
If you’ve been using TikTok regularly, it is time for you to look into the analytics section to determine the best time to post for your TikTok account.
Let’s go through the steps to determine the best time to post to TikTok so that you don’t miss any engagement opportunities.
Step 1: Create a TikTok Pro Account
Before we get to the meat of it, you need to convert your basic Tiktok account into a Pro Tiktok account . Only the profile analytics required to determine your best time to post to a TikTok Pro account can be viewed.
These are the steps:
- Click the three dots at the top right of your profile page to access the “Manage My Account” section.
- Click on the link to switch to a Pro Account.
- Next, select your business category and click “Done.”
After you have completed all steps, you will see a dialog box welcoming you to your Pro account. You will now be able see the “Analytics” section of your Settings menu.
Next, dive into your Analytics section. TikTok’s Analytics section is split into three tabs: Overview and Content, and Followers.
You will need to first identify your audience to determine the best time to post on TikTok.
Step 2: Locate Your Top Territories
It is important to identify the top regions where your audience lives in order to determine the best time to post on TikTok. This is especially true when you are trying to reach a global audience that spans time zones.
This will allow you to settle for a common hour across multiple time zones when your audience is online to consume your content.
You can find out the location of your audience by going to the “Followers tab” and scrolling down to see the “Top Territories”.
Take a look at the example above. The US is home to the majority of followers, followed by Australia. After that, the remaining percentages are spread across the globe.
TikTok does not segregate territories data by cities , unlike Instagram. This presents a problem to marketers whose audience is spread across multiple time zones.
The same is true for Australia and the US. Both countries have different time zones.
If your followers live in New York City (EST), and California (PT), then you will lose any engagement that could have been gained from one. Because they would still be sleeping, the video posted at 7 a.m. EST won’t reach Californians.
Don’t worry. There are steps to help you get out of this metric hole.
Step 3: Find out when your followers are most active
The Follower activity measurement is another exciting feature in the TikTok analytics sections. This allows you to identify the most active hours and days for your audience.
Isn’t it great?
Scroll down to the Followers tab to see the “Followers activity” representation. This tab shows how many followers were active on each day of the week. You can see that the account’s follower activity is consistent throughout the week.
To make it even clearer, you can also see how many followers are active during each hour of the week. Below is an image that shows how the activity of followers has been increasing over time, from 11 AM to 7 PM.
You can also look at the hourly and weekly data of your account to determine the best time to post on TikTok. This will help you get better engagement.
Note All data in TikTok’s analytics section are presented in Coordinated Universal Time. Make sure to convert the data to the time zone of your audience. Google has many time converter tools.
Step 4: Use the data from your high-performing content to leverage it
Tracking the performance of your content is the final step to getting to your best TikTok posting time.
See if there is a pattern between the high-performing content you have and the posting date and time.
TikTok Analytics “Content” tab provides detailed insights into the performance of content that you have published in the past 7 days.
You will find tons of performance metrics for each post. These include the number of shares, likes, comments and reach.
You can also see how much traffic your video receives from the “For You”, “Following” pages and the number of views it gets from different countries.
After you have sorted out the most successful content, look at its posting date and time to see if there is a pattern.
If all your data that is highly performing was posted on Tuesdays or Fridays within a certain time period, then it’s done! This is the best time to post on the platform.
Note: Here, the time will be shown in UTC. So don’t forget about to convert it.
Step 5: Create a Spreadsheet to Track Your Activity
TikTok provides only the post-performance data for the last 7 days. You must create an Excel spreadsheet to keep track of all your content performance.
A month’s worth of TikTok post-times data can help you make informed decisions. In your spreadsheet, you can track the following metrics:
- Posting Day and Time
- Video Title
- Video likes
- Video Comments
- Video Reach
- Video shares
- Video Average time to watch
- Video Views
- Traffic Source
- Territories for Primary and Secondary Audiences
You can return to your tracking data after a quarter or a month and see which days and times gave you the most success. TikTok is your best place to post.
This exercise will allow you to identify which content is generating the most playtime or getting traffic from the “For You” section.
Here’s a TikTok example of a tracking sheet:
How to Use TikTok Multiple Best Times Effectively
You will discover that there are many times when you can post on TikTok. Each brand has multiple opportunities to reach their followers on TikTok.
Thank goodness this is true!
It would be a shame to live in a world that limits your brand’s ability to interact with its audience for a limited time or day.
For social media managers who manage multiple client accounts posting at multiple best times can become quite hectic.
You will need a social media scheduling software to help you with this!
SocialPilot allows you to schedule multiple TikTok posts, days, weeks and even months in advance.
You can simply add time slots to different hours within a day, across multiple months, based upon your best time in the content scheduler.
When you add a new post to the queue and create it, it is automatically scheduled and published according to the time slots.
The same can be done for every client account.
This is a step-by–step guide on how to use SocialPilot for scheduling posts on TikTok.
Summarising it all
TikTok has become a hotbed for engagement and newer brands are joining the fray to make a real impact on their businesses.
TikTok is your chance to engage with others.
Remember, however, that posting is not the only way to get noticed. It is a way to get your message out there. The quality of your content is what will determine your fate.
To find the best TikTok time to post, follow these tips.
Finding your best moments is not an easy task. Your audience will grow as well as the places they are from. To stay on top of the things, make sure you check your best time to post each now and again.
SocialPilot is a great tool to schedule your TikTok videos for viewers who live in different parts of the world.
It’s possible to experience it for yourself. Get your trial today or schedule a demo phone call!
The post What’s the best time to post on TikTok 2022? SocialPilot first published this article
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