You’ve already established your brand on social networks.
Are you content?
Is it something you need to look at? Is there something missing?
Statista estimates that there are more than 3.6 billion social media users around the world, with 4.41 billion expected by 2025.
It is not enough to have a social media presence in order to spread the word about your brand.
A strong content marketing strategy is what you need. Without a strong content marketing strategy, you will wonder why your content isn’t being noticed.
You don’t want this.
We will be discussing some examples of social media content marketing strategies and common mistakes to avoid in this article.
Let’s start by understanding why you need a social media content strategy.
What is the importance of a Social Media Content Marketing Strategy?
A social media marketing strategy that is effective can make a huge difference to your digital marketing campaign. This strategy can help you stand out from the crowd, reach your target audience, influence their buying decisions, and provide real value to maximize conversions.
People engage with brands on social media when they follow them. Some shocking facts were revealed by social statistics that showed how a well-planned strategy can help you reap the benefits.
You can enjoy all these benefits by using the right strategy
- Connect with your target audience on an individual level
- Build trust and loyalty
- Forge lasting relationships
- Turn your followers into brand advocates
- More leads
- Boost your sales conversions
- Increase traffic to your site and improve your SEO ranking
It is important to avoid common mistakes that could lead to a decline in your follower count, engagement rates, and conversions.
These are the mistakes.
Let’s see what happens.
8 Social Media Content Marketing Strategies Mistakes You Need to Avoid
Social media marketing is when content marketing meets social media. This is not a new concept. It is important to optimize your content for your audience and enhance your social media efforts by sharing top-notch content.
This may seem obvious but it’s surprising how many brands fail to optimize their social media sharing.
We have collected the top mistakes that you should avoid in order to maximize your social media content marketing strategy.
1. A Content Plan is not in place
Whatever industry you’re in, a social content plan can serve as a guideline for your marketing activities. It should include everything you hope to accomplish, how you plan to do it, the resources you will need and how you will measure success.
You might share content just for the sake and not engage your followers.
Begin by setting goals and objectives, creating a budget and creating an action plan to reach and engage your audience.
Next, create a social media content schedule for managing upcoming posts as well as a publishing schedule in order to maintain consistency.
Interesting read: Why should you use a content calendar?
The implementation of Nike’s content plan is an excellent example. Their Instagram engagement averages 21.7K interactions each day, including mentions and posts.
2. You don’t know your audience
Your content and social media efforts might not resonate with all your followers, prospects, or customers if you don’t get to know them.
It is essential to learn all about your clients’ needs, interests, and expectations.
What is the best way to approach this issue?
This is done by gathering all the data necessary before you start writing any content and then sparking discussions on social media once it’s live. If you want to connect with your followers, you can’t rely solely on guesses.
Below is a chart based on a Pew Research Center survey showing different social media usage patterns in the US.
This data will allow you to target your audience more effectively and help you refine your strategy.
We discover that Starbucks’ target audience consists mainly of tech-savvy, high-income 22-60-year olds. These are precisely the people Starbucks targets through social media platforms like Instagram.
3. Use Complex Language and Tone
It may not be the best way for you to grab their attention or convey your core message.
Use language that resonates with your audience. A tone that reflects your brand’s humanity, engages people and evokes positive emotions will make you memorable.
You can use casual, professional or neutral language.
You can use a friendly or professional tone of voice, but still be informative. You can use emojis to make your voice more playful, confident, empathetic and compassionate.
It’s all about being on the same wavelength with your followers.
This is something Wendy’s has done better than any other company. Wendy’s is well-known for their humorous Twitter interactions.
4. Use a social media monitoring tool but not using it
Monitoring social media is an essential step in measuring the success of your strategy. How will you know if your strategy works if you don’t analyze data?
An online social media listening tool can give you an in-depth view of your social media engagement.
Here are some things you can do:
- Who mentioned you on social media and when (even though they didn’t tag you or mention you).
- What are people saying about your brand?
- What they think about your products/services, customer service, and content.
- They would love you to improve
- What they would like to do with you
- Which social media platforms are most effective for you?
- Which content pieces are highly-converting?
- Compare your performance to other competitors
You can track and analyze your social media engagement and respond to users’ comments quickly to better understand your audience and craft relevant content.
5. Assuming all social media platforms are the same
Every social media platform has unique opportunities to reach your target customers and grab their attention. Every platform is unique in its purpose, demographics, and marketing tools.
You should therefore have a different strategy for each user to ensure you understand the language.
According to the Pew Research Center survey, female Facebook users are more popular than their male counterparts in the US. However, men spend more time on Instagram, LinkedIn and Twitter.
Pinterest is the best platform for targeting women between 50 and 64, while Snapchat and Twitter are preferred by younger demographics, especially those between 18-29.
Find out where your target customers spend the most time and plan your strategy accordingly.
Organic Basics’ social media shows that they are more interested in attracting customers with stylized images. This is why Instagram is the best platform.
6. Prioritizing Quantity over Quality
You might overwhelm your social media followers if you post too many posts. People don’t like brands who spam their newsfeeds with posts about their products and services.
Posting too often is one of top reasons brands are unfollowed on social media.
Instead, you should focus on sharing relevant and high-quality content at least once a day in order to keep your connections with your followers intact.
Red Bull’s massive Facebook fan base of over 47M shows that quality content is key to its success.
7. Failure to create engaging content
People don’t like to spend their time on things that don’t provide real value. They want to be able to find engaging, useful content that addresses their problems or helps them learn new things.
Knowing what your followers want and need will help you determine what content will grab their attention. They might share your content on social media if you do a good job.
Let’s take an in-depth look at PlayStation’s Twitter feed. They have 23.6M followers and strive to create content that is enjoyed by their fans. They have competitions such as The Fortnite PlayStation Cup, which is an example of their interaction with their followers.
Interesting read: How to Create Engaging Social Media Content
8. Lacking Attention-grabbing Visuals
Visuals can evoke emotions and encourage people to connect with your brand. Visuals can be used to tell stories, explain complicated concepts, or communicate statistics (e.g. charts, graphs and infographics).
Ask yourself: “What kind of visual content prefer social media users?”
You should still have text-based posts. But, enrich them with images, professional videos and niche-focused hashtags.
Live videos and Stories can be used to make your brand more human and to show people your playful side. You’ll attract lifelong fans if you show that you are one of them.
National Geographic is well-known for its stunning Instagram images, each telling a story.
Wrapping up
You now know which social media content marketing strategies to avoid so you can avoid common pitfalls that could hinder your chances of success.
Follow our tips to find out how to build a winning strategy to increase leads, conversions and sales.
SocialPilot is a tool that can help you avoid common mistakes in social media content strategy. This tool can automate your posts and show you performance reports.
Get a free trial and increase your social media presence.
SocialPilot’s first post was 8 Social Media Content Marketing Strategy Ideas to Avoid
Did you miss our previous article…
https://onlinemarketingagencies.net/business-brand-and-personal-brand-how-small-business-owners-can-make-it-work-together/
Leave a Reply