Instagram is one the most popular social media platforms in the world, with over 2 billion active users monthly. It is not slowing down.
It’s not surprising that so many companies turn to ‘Gram in order to increase their online presence and drive traffic. To get amazing results with Instagram, you must approach your content in a professional manner.
It’s not enough to share countless photos online. It’s important to plan how you will engage your followers via every snap, reel, story, hashtag, and hashtag.
These best content creation practices are essential to include in your Insta campaign.
Instagram Video Content Best Practices
Let’s begin with the rising star of Instagram content creation: video.
Since the launch of Instagram Live and Reels, the social media giant has been focusing more on its video options. This encourages people to share clips as well as snaps. Video could be your key to success in an age where TikTok and other similar tools are gaining popularity.
Instagram offers many video features that you can explore.
- Instagram Reels: Reels is the most creative and popular content format for Instagram. You can create engaging, immersive videos lasting up to 90 seconds that will tell your brand’s story.
- Instagram Stories: These are short video clips, often less than 15 seconds, that are casual, low-pressure and easy to create. They disappear within 24 hours , unless they are pinned to your highlights. Stories is a great place for experimentation.
- Instagram Videos: Instagram’s IGTV and In-feed videos have been combined to create one video feature. You can now post short or long videos anywhere from 3 seconds to 60 minutes. This is a great way to create informative content such as how-tos or product demonstrations.
- Instagram Live: Instagram Live is all for live-streaming. Studies show that 80% would prefer to watch a live stream over reading an article. Instagram Live can help you build trust and credibility by showing your customers “behind-the scenes” of your business.
Most of the more popular Instagram video posts showcase quick how-to’s, behind-the-scenes insights, or stop-motion/time-lapse content. Like Tesla’s Halloween-focused post, you can also make your videos seasonal.
Tips to Instagram video content
You can make the most out of your Instagram video content by trying different formats. Each video tool has its own benefits.
Instagram Stories are great for those who want to experiment with different types of video content. Stories are great for promotions and limited-time sales.
Instagram Reels tobusiness is a great way to stay up-to-date with all the latest Instagram content. Similar to TikTok’s feature, this allows users to create short videos of 90 seconds with audio and effects.
You can use Reels to add AR effects, audio and countdowns to your content. This allows you to test your new content with a particular audience.
It is difficult to manage multiple Instagram video formats for different clients.
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Display your brand’s personality
You can showcase your personality through video on Instagram. You can create fun stories that you can combine with your regular Instagram posts to add depth and personality to your brand’s image on the internet. There are many fun features that you can use, such as polls and GIFs or music to make your videos more engaging for your followers.
Search for a theme
You don’t have to post videos to your newsfeed or Reels. All that matters is that you must be consistent. You can create engaging videos that speak to customers while still maintaining the essence of your brand. While some companies are friendly and bright, others are more focused on social movements and taking a position.
Make it beautiful
Every visual content needs to be beautiful, whether it’s a live stream or a professionally produced video. You might find some of your Instagram videos less quality than others.
You should aim for a clean brand image. To keep your content clean, consider white borders. Keep consistent presets to avoid switching between filters. Also, remember the colors that are important to your brand.
Interesting read: 10 Types Of Visual Content You Most Likely Forgot About
Best practices for Instagram content
Instagram offers many content types that you can use beyond the amazing world of video. You can post content to your Instagram feed. You can post video clips, photos, or text-based quotes.
How can you ensure that your feed content is great?
Get the timing just right.
There’s a time and place for everything, even Instagram posts.
You can do a quick Google search for “Instagram posting hours” and find tons of studies that will tell you when the best time to post depending on your industry.
In the entertainment and media industry, 9 am Friday morning seems to be the best time to post to Instagram. This niche can also be engaged during normal work hours on Wednesdays, Fridays, and Fridays.
When using data from other companies for your social media scheduling plan, be sure to add your own insights. These studies can help you determine the best time for you to post. It’s up to you to analyze and determine when your audience is most active .
You can schedule your content by combining the best practices guidelines online with your own research.
To find your best Instagram time, you can use third-party tools.
Top practices for Instagram feed content
There are many other things you can do to make your Instagram profile more attractive, aside from choosing the best time and day to post content. Take this example:
High-quality Instagram content.
All Instagram best-practice guides are based on high-quality visuals. You’ll see that each photo has been carefully selected to reflect a particular aesthetic. Videos and images that are great connect with your audience. These images and videos also demonstrate that you are a professional who is committed to providing quality.
Take a look at these snaps from Airbnb. They will inspire you to find out more.
Make sure you have the best quality images when creating Instagram content for your account. VSCO Canva, a free image editor, will allow you to improve your photos and add elements that help brand consistency such as borders and filters.
Keep up with the latest trends
Instagram is always changing. We’ve recently seen Instagram Reels, which make Insta more appealing for younger Gen Z users who prefer TikTok. Instagram is constantly evolving and new opportunities are available. You need to be aware of what Instagram has to offer you in order to create the best content.
While Instagram is known for its high engagement rates, different customers will be more interested in specific types of content. You can learn more about your audience by trying out the latest trends.
Ask your audience for feedback when you post something new.
Get to Know Your Audience
Don’t just randomly throw out content. Find out the most important things your audience wants.
You don’t need a buyer persona, but you should create one. It will contain all the information you can find about your audience. This includes their gender (majority), age, location, and other important facts. You can start creating content that appeals to your audience once you’ve identified their demographics.
You might find that a younger audience responds better to video clips than to text-based posts. Your back-end analytics will show you some useful metrics so you can determine which types of content are most effective.
It is important to get to know your audience so you can decide which hashtags to use to help customers find your posts.
Best practices for user-generated content
We’ve already covered video content and the basics of Instagram feed content. But there’s still another point to be aware of. The most valuable asset a business can have on Instagram is user-generated content.
UGC is Instagram content that users create specifically for your brand. Asking permission to repost any content you see in your newsfeed that is relevant to your brand is the best way to increase your Instagram content portfolio. Importantly, you will need to follow these reposting guidelines.
In your caption or bio, make it clear that the photo you are posting is not yours. You will also need to DM your user to ask permission to use the content. After you have permission, you can add a watermark on the reposted content using a tool such as a Repost for Instagram.
Include a @Mention in every post to send traffic back to the original creator.
How can you generate more user-generated content
Instagram user-generated content is a great way to show your followers that you are part of a larger community. UGC allows you to share posts from influencers or social media figures. You get unique traffic if @Mentioned by the pros.
Your audience will notice that you care about what they think and are interested in their ideas. This will strengthen the relationship between you, your follower.
with UGC adds social proof to your company. Not only does it shake up your newsfeed, but content from satisfied customers and clients also gives you visual proof that people use your products and are happy with them. For example, take a look at this Lush post:
You can earn more UGC through your Instagram feed
- Create your own hashtag. Hashtags can be a useful addition to any Instagram content strategy. They are however essential when trying to generate user-generated content. It’s easy to find customers sharing content that is related to your brand by using a hashtag such as #JustDoIt from Nike.
- Give aways and contests – People love to get things for free. Ask your audience for photos of their products to be shared so they can win a prize, such as a gift or huge discount on their next order.
- Get in touch with micro-influencers. Find micro-influencers who already have a relationship with your target audience, and ask them for content. In return for freebies. This is a great way to build your reputation and keep your content updated!
Interesting read: 9 Tips to Increase User-Generated Content in Your Brand
Make the most of your Instagram Content
Instagram is a very popular social media platform.
Visual content is more appealing than written text for people. Every day, we love to scroll through beautiful images and videos. This is a great way for brands and their target audience to connect.
You will need to have the right strategy to make your Instagram campaign stand out. You can connect with your audience in a unique and engaging way if you have a strong content plan that includes all three of these elements.
Don’t forget to follow the basics of social media post. You can use hashtags to give context to your posts, target your posts to the right audience, and look for new opportunities to delight and engage your followers.
Good luck with your Instagram content creation.
SocialPilot’s first post, Instagram Content Creation Best Practices That You Must Apply, appeared first on SocialPilot.
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