BeReal is refreshing in a world filled with predictable feeds and brand partnerships.
This new social media platform is focused on keeping it real.
BeReal will revolutionize brand marketing. “BeReal will not make you famous. If you want to be an influencer, stay on TikTok or Instagram.”
In an interview with BeReal, the team stated that this sums up the essence of the app.
It doesn’t require you to post elaborate photoshoots or thought-out selfies. You must post what the app asks you to. Also, you can’t post edited or pre-clicked photos from your gallery.
Let’s find out what makes this app different from other established apps.
What is BeReal?
BeReal is an entirely new social media app. The app encourages users to show their true selves by posting time-limited posts each day.
The user can’t post pre-clicked photos , and must post a photo right when the app prompts for .
Alexis Barreyat, a French entrepreneur, launched BeReal in 2020. This app has seen a lot of popularity in the last few months, particularly on the North American continent. In May 2022, the app had 2.7 million downloads.
Interesting read: How to create an organic social strategy in a pay-to-play world
What makes BeReal different?
BeReal’s model focuses on letting its users be their authentic selves every single day. There are no filters, editing or editing. This is why it is called ‘Anti-Instagram‘.
It restores the sense of normalcy that is so worth celebrating.
Second, people want to avoid the constant bombardment of brand ads and the influencer culture. BeReal is a global phenomenon. Since 2021 , has seen a 315 percent increase in downloads. It is still not brand-friendly.
These UVPs make BeReal stand out:
More Reality, Less Aesthetics
Everyone wants to be able to share the best moments in their lives. What about the less spectacular and aesthetic moments? These moments are often lost in the rush to find the next big thing.
BeReal ensures that you share one post per day. Don’t worry if it doesn’t turn out as your best photo. All posts are automatically deleted the next day. There is no need to put pressure on to create visually appealing, color-coordinated feeds .
Reduce Negative Mental Health Effects
Many people experience body image issues, envy, or jealousy on social media. It is hard to be happy with your life when everyone has it all.
“We are in a cultural moment when people just seem to get tired of the aspirational and performative culture Instagram,” Brooke Duffy, a Cornell University professor, said in the New York Times 2021.
Social media fatigue is real. The desire to emulate someone else’s lifestyle is a bad habit. This is addressed by BeReal’s model, which eliminates the need to display your online celebrity status.
Authenticity is the priority
BeReal strives to bring authenticity into every post. The app’s features are designed to get users involved, not just drop a funny emoji or straight face. BeReal offers something called ‘Realmojis’.
A realmoji replaces the thumbs up or heart icon. It requires you to click and send a real-time selfie to respond to someone’s post. This adds authenticity to your posts and gives them a personal touch that is rare in mainstream social media.
BeReal provides this connection for people in a remarkable way.
How do you post on BeReal
Before we go into the details of BeReal, let’s take a look at the key features of the app.
- There is a catch to sharing photos of your life and yourself on BeReal. Everyone is required to post once per day.
- The app informs users when it’s “Time to be Real” at different times during the day.
- The app opens and a 2-minute timer begins. This gives the user a limited period of time to take a picture about what they are doing at the moment.
- The app takes photos using both the front and back cameras to show other users how you look.
You have so little time to post, it is impossible to not show your friends your real self.
Let’s take a look at how the app works and how to make your first post on BeReal.
Step 1: Download and install the BeReal app
Download BeReal from the Play Store and the App Store. You will see four pages with concise information about the app’s features when you start it. These pages will be displayed on startup. Click on to get started.
Step 2: Fill out your details
Enter all informationsuch your name, DOB and phone number. To create your profile, choose a username.
Step 3: Let’s get real
After successful registration a notification pops up. It’s titled The time has come to beReal. Give access to the microphone and camera, and voila! Now you are part of the BeReal community, and can now show the world your true self.
How can brands leverage BeReal?
BeReal is committed to providing its users with an uncluttered and ad-free environment. The app does not aim to build followers or collaborate with brands.
BeReal is currently not as brand-friendly as Instagram or other platforms. BeReal provides different ways for brands to use the platform and create content like never before.
Attract the Gen Z
Gen Z is the largest generation this planet has ever seen. Gen Z is more open to social media platforms that focus on community. BeReal allows businesses to leverage this by creating content that appeals specifically to Gen Z.
Marketers can use BeReal for exclusive footage and behind the scenes photos to present a brand to customers. Gen Z is always interested in learning more. Businesses can promote a totally different brand image by using this tool.
Today’s generation is attracted to brands that are personal and connect with their customers. Gen Z customers are attracted more to brands that feature images of customers in marketing and advertising.
BeReal is a platform that allows brands to market their products in an entirely new way.
Chipotle, a Mexican fast food chain posted an image of a coupon code to its BeReal account. The code was available to the first 100 customers, who could then receive a special discount via the app.
This marketing is different and speaks to consumers in a humane way. This distinguishes BeReal’s brand account from sponsored ads on Instagram and Facebook.
Interesting read: Five Awesome Marketing Campaign Examples and Why They Are Special
What makes BeReal such a game-changer?
BeReal has everything you want in a social media app. With innovative features, the app gives you a new way to connect with loved ones.
Let’s find out why BeReal deserves to be considered.
1. You don’t need to stick to your phone unnecessarily
Social media was once a place where you could simply check in on your family and friends, then log off. We now scroll through multiple apps every day switching between them due to their many features.
BeReal encourages healthy social connectivity and solves the problem. There are no endless feeds of ads and suggested content. Explore tabs can be accessed from any tab.
Your feed only shows you friends and the moments that you are most interested in. The app can navigate around the ‘doom scrolling” that you see in your feed for hours.
2. Promoting a healthy body image and reducing FOMO
Social media is a flashy place that makes us envy others. There are elaborate photoshoots and one very good-looking image out of 100 clicked photos, as well as people being always happy. We all know this is not possible, but we continue to fall for the social media traps.
BeReal encourages you to move away from these fashion trends. You just need to click a random photo when asked by the app and the world will see you as a normal individual without makeup or filters. Realmojis allow you to respond to the posts of your friends and share authenticity.
BeReal is not about looking your best. BeReal can help you increase self-confidence and make you feel as comfortable in your skin.
3. Socializing is more important than business.
Ads and promotions are everywhere on social media. Social media is more about the monetization than it is about what it can do.
Everyone gets tired of seeing the same product advertised on pages after a while.
Social media was once a way to connect people. It is now more business-oriented and less pleasure-oriented. People have lost sight of what social media is all about, as everyone chases the ‘influencer status’ and brand collaborations to make money.
BeReal is for people who want to be free from the repetitive content of every influencer.
BeReal can be commercialized, but we are not saying it is. Chipotle and PacSun were two of the first to market BeReal.
BeReal does not have influencer culture, and neither do business collaborations. Your feed will be filled with live photos and videos of your loved ones. This allows you to focus on the important things.
4. A collection of memories from your everyday life
We humans tend to capture only the most interesting and exciting moments of our lives. Who takes a selfie while cleaning a house? BeReal’s “memories” feature allows you to remember more of your daily life than the highlights.
BeReal deletes all your posts the day after they are made. These posts are however compiled into a string called’memories’ that is visible only to. This allows you to look back at your daily life and appreciate the small things.
BeReal isn’t your usual social media app. But it should.
It takes some time to get used to the app, as it uses a different format and it can be difficult to post every day. Once you become familiar with the app, however, you will be addicted to its simplicity.
All we want is to know what our friends and families are doing at the moment, despite all the ads and promotions on every social media platform. BeReal allows you to truly connect.
The post What is BeReal! SocialPilot’s first article was A Guide to the Latest Social Media App.
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