Are you considering a career as a social media manager in 2023? Or are you already working in the field and wondering if you’re being paid fairly? Either way, it’s essential to know what the average social media manager’s salary is so you can negotiate better and get the figure you deserve in this competitive industry. In this blog post, we’ll explore the ins and outs of how much a social media manager makes, the industry averages, location-based pay, and tips for negotiating your salary.
What is the Average Social Media Manager Salary?
Businesses are increasingly investing in their online presence, including on social media networks. Hence, the hiring of a social media manager has become more pertinent than ever before. Social media managers wield unparalleled influence over brand perception and consumer engagement. As their roles are crucial and sometimes complex, organizations are willing to offer competitive salaries across verticals and levels. So, what is the average payout for social media managers in recent times?
According to Indeed.com, the average base salary for a social media manager is $57,598 per year as of August 2023 in the US. As per Glassdoor, social media managers in the US enjoy a base salary of $57,132 per year. However, that’s just the number for the average base salary. Beyond that, things get more interesting.
Factors That Determine Social Media Manager Salaries
Several factors determine the compensation figures for social media managers. Let’s dive into the primary factors that decide the pay of a social media manager.
Like most professionals, social media managers receive varying salaries based on their workplace’s location. Salaries typically vary based on the cost of living, with major cities often offering higher compensation due to higher expenses. For example, social media managers working in San Francisco or New York City can expect to make more than those working in smaller cities or rural areas.
Different industries prioritize social media management to varying degrees, affecting salary levels. Some industries, such as tech and finance, tend to pay higher salaries than others. Additionally, specific industries may have a greater need for social media managers than the rest.
The resource allocation capacity of a company for social media marketing can impact your salary. Larger companies with extensive marketing budgets may offer higher compensation to attract top talent.
A candidate’s experience and education are crucial influencers of their salary. Those with more years of experience and advanced degrees can command higher salaries across industries.
Certifications and Specializations
Certifications and specialized skills, such as influencer marketing or certifications in social media marketing, can make a social media manager more valued and potentially lead to a higher salary.
How Much Do Social Media Managers Make By Location?
Here is a breakdown of the salaries across countries and in different cities and states to summarize the varying pay grades for social media managers.
Average Social Media Manager Salary in the United States
According to Indeed, the average salary of a social media manager in the US stands at $57,564 per annum and can go as high as $89,178. Here is what the average salary for social media managers in different regions of the US looks like:
- New York, NY: $70,267
- San Francisco, CA: $76,510
- Los Angeles, CA: $65,909
- Seattle, WA: $70,836
- Austin, TX: $56,970
- Chicago, IL: $60,316
- Boston, MA: $57,861
- Denver, CO: $64, 873
- Atlanta, GA: $56,510
- Miami, FL: $56,241
Average Social Media Manager Salary in Canada
According to Glassdoor, the average social media manager salary in Canada stands at $58,739 CAD per year and can reach as high as $77,000 CAD per year. Here’s how the number changes when you look at specific locations across Canada:
- Toronto, Ontario: CA $60,283/yr
- Vancouver, British Columbia: CA $57,958/yr
- Calgary, Alberta: CA $53,145/yr
- Ottawa, Ontario: CA $61,077/yr
- Montreal, Quebec: CA $58,251/yr
Average Social Media Manager Salary in Europe
European markets offer various opportunities to social media managers. Here are some of the best countries in Europe offering the highest packages as of 2023:
- United Kingdom: €36,796
- Germany: €44,976
- France: €40,000
- Italy: €35,684
- Spain: €29,019
- Netherlands: €32,772
- Switzerland: €83,975
- Sweden: €64,915
- Denmark: €47,919
- Norway: €44,301
Average Social Media Manager Salary in Australia
Australia offers an average salary as high as $84,500 per year. Some of the highest-paying locations across Australia include:
- Sydney, New South Wales: $83,500/yr
- Melbourne, Victoria: $86,750/yr
- Brisbane, Queensland: $71,848/yr
- Perth, Western Australia: $80,600/yr
- Adelaide, South Australia: $55,000/yr
How Much Do Social Media Managers Make By Industry?
A report by Zippia offers insights into the industry average salaries and the highest-paying industries for social media managers. According to this report, the technology, finance, and professional industries offer the highest packages to social media managers.
- Technology offers an average pay of $82,546
- Finance provides an average salary of $74,173
- Professional offers an average salary of $71,455
- The Internet industry offers an average salary of $71,000
- Media provides an average salary of $70,960
- Retail offers an average salary of $70,013
- Hospitality provides an estimated average salary of $67,443
The lowest-paying industries for social media managers, according to social media consultant Rachel Karten, are non-profit, education, and food and beverages, with $53,000, $55,000, and $60,000, respectively.
How Much Do Social Media Managers Make Based on Experience?
A social media manager’s experience plays a significant role in determining their salary. Zippia has categorized industry experience as entry-level, mid-level, and senior. Here is the average salary breakdown based on experience:
– Entry-level social media managers with 0-2 years of experience make an average of $52,177 per year.
– Mid-level social media managers with 3-6 years of experience make an average of $70,287 per year.
– Senior-level social media managers with 7-12 years of experience make an average of $127,777 per year.
In a social media compensation survey by Rachel Karten, it was found that freelance social media managers charge their clients $14 – $35 per hour on platforms like Upwork and Glassdoor. According to ZipRecruiter, the hourly rate for social media managers is $31.
3 Tips for Negotiating a Competitive Salary as a Social Media Manager
Negotiating your salary may seem like a nerve-wracking process, but it’s a crucial step in ensuring fair compensation for your skills and expertise. Here are three tips to help you navigate the salary negotiation process effectively:
Showcase Your Value and Achievements
Highlight your accomplishments and quantify the impact of your work using social media metrics. Emphasize your expertise in specific areas like content creation, interpreting analytics, or influencer collaborations to set yourself apart from the crowd and justify a higher salary.
Research and Present Market Insights
Research industry standards and salary benchmarks for your position. Present data-backed insights during the interview process to make a well-informed case for your desired salary range. Highlight industry trends to demonstrate your negotiation prowess and awareness of the bigger picture in social media management.
Consider a Comprehensive Compensation Package
Salary is just one aspect of a well-rounded compensation package. Explore benefits and other parts of the compensation structure that can enhance your work-life balance. Performance-based bonuses and the inclusion of additional perks can showcase your commitment to driving results and aligning with the company’s growth trajectory.
A social media manager’s salary is a reflection of their skills, dedication, experience, and strategic prowess. By gathering insights into industry benchmarks, showcasing accomplishments, and embracing a holistic compensation approach, you can negotiate a competitive salary. Remember, your expertise shapes brand narratives, drives growth, and makes you a valuable resource for industries across the board.
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