All growth-oriented companies must make digital marketing an investment. No matter what industry you are in, or how saturated your niche is, digital marketing is a crucial step to long-term brand growth and efficient lead generation. It also helps with sales costs.
You can reach many short-, medium-, and long term goals through successful digital marketing implementations. Content should be at the core of all your digital marketing efforts. Digital marketing is built on content. It will be the basis of your success with all marketing campaigns.
Today we will narrow our focus and discuss the strategies you should use to promote mobile content in 2022 and beyond.
- Start with the right tools
Software is a key component of the digital marketing industry. Although you need creatives, strategists, and technical staff to create and implement winning solutions for your digital marketing campaign, it’s not a given that these teams don’t need the right tools.
This is what has been true in digital marketing and content marketing in recent years. It will continue to be so in 2022, and in the years ahead. Why? Why? Because content marketing and other tools enable automation and workflow management and allow marketing professionals to quickly bring their ideas to life.
To get started, you will need to have some basic tools for content and mobile marketing.
- Tools for content creation
- Software for content curation
- A project management tool
- Scheduling and posting tools
- Mobile dashboards and mobile integrations
- A comprehensive SaaS CRM software
- Analytics tools such as Ahrefs and Google Analytics
- HubSpot is a dedicated content marketing platform
Once you have all the tools you need, you can begin to work on the technical and creative aspects of content optimization for mobile platforms.
- Make sure you are clear and easy to read
First, you must understand your mobile audience. While these people might view your content on laptops or desktops, it is important to understand that mobile users consume content in a different way. It’s not because they have different browsing habits. The smaller handheld platforms require a different approach.
Clearness and readability should be at your forefront of mobile marketing strategies in 2022 and the years ahead. All written content your customers access on their mobile devices must be easily readable on all screen sizes. Mobile optimization is all about this. We’ll get into more detail on it in a moment.
Keep in mind, for now, that your content must be:
- Concrete and straight to the point
- With a shorter sentence structure, it is concise.
- Broken down by visuals, and framed with white space
- Taglines, headings and subheadings make it more engaging to break up text blocks.
Remember that video marketing and visuals can also be content. Make sure your videos are properly scaled for mobile viewing.
- Use interactive elements and gamification to your advantage
Gamification is an important part of digital marketing today. Marketers and business leaders are looking to increase customer engagement and boost their competitive edge in a saturated marketplace. You want your content marketing to encourage customers to participate in an online environment where most brands offer “static” content.
Gamifying your content approach is key to this. This is especially true for mobile users. A quiz maker is one of the best ways to gamify content. You can use it to create quizzes on your site, on your mobile app, and on your social media channels.
These quizzes must be mobile-friendly, scale correctly to all handheld devices, and keep proper screen orientation in view.
Each interactive element or quiz you create should have a purpose and offer value to the customer. Based on the results of a quiz, customers can receive a discount or a bundle offer.
This is how you can increase qualified leads and sales, especially via mobile devices.
- Mobile engagement can be enhanced by using videos
Remember that content can come in many forms. It’s crucial to diversify your content to ensure it is optimized for various customer touchpoints across the internet. It’s important to diversify content in order to maximize cross-channel marketing and increase user engagement on mobile devices.
Different content types are preferred by different online platforms. Video has been the most requested content type in recent years. It can be used to engage customers across all platforms. There are many ways to engage your mobile audience. These include short explainer videos that help customers quickly find the information they need, as well as corporate and promotional videos.
It’s not about the video type, but also the format. All of these platforms thrive on short reel-style videos that convey the message clearly and effectively.
You can also post lengthy videos to your website to complement your blog and provide more information to your customers. Customers who are interested in your content will scroll through long blog posts on their smartphones, but are more inclined to watch videos.
Videos are easier to understand, more engaging and can be retained more quickly. Videos should be an integral part of your mobile content strategy.
- Social media is a great place to market mobile phones
Your social media channels are a key reason you should optimize mobile-friendly content. Because social media platforms are primarily targeted at mobile users, your content must be optimized for each social network.
You should also schedule your posts to ensure a consistent output across all platforms. A social media management tool is a great way of keeping track of your entire social strategy. It allows you to schedule posts on different networks, and also manage your content. It’s also a great way to monitor and interact with mobile users on different SM networks, which is what we are discussing today.
The fact that more people are using social media via their smartphones than the projections in the image above shows that there is no doubt that most consumers are using it.
This is one of the most important KPIs in digital marketing. Knowing how many people are accessing your content via their smartphones is a great indicator of how your content strategy is performing. You can also add KPIs such as your social media engagement metrics and CTR to help you optimize your content for mobile.
- Optimizing your website content for mobile
Your website’s content is the core of all pages. This includes your blog, products and services pages and dedicated landing pages. You must ensure that your blogs load quickly on mobile devices and scale properly to maximize your mobile marketing.
This is true for landing pages as well. However, you should emphasize visual content rather than long written paragraphs. Your content marketing strategy and content implementation will impact the mobile audience depending on what the page’s goal is.
Make sure you use quality imagery and scaled infographics to increase variety and engagement for your mobile audience.
- Mobile SEO is important too.
Don’t forget about optimizing your content for greater online visibility. SEO copywriting is one of the best ways to rank your website higher in search results. However, mobile optimization requires that you modify your approach to keyword research.
One, mobile-first users today use their voice to search. This means they ask more questions than they type in keywords. Your mobile SEO content should focus on query-based terms in 2022, to ensure that you appear in the most relevant voice searches.
You should also provide concrete and hard answers to your content in order for it to be included in the Google snippets. This is what mobile users will most likely look for to find the correct information quickly.
Content marketing must always be at the center of your digital marketing efforts. It should also be a core pillar of your mobile strategy. These tips and techniques will help you optimize your content to ensure a successful mobile implementation across all platforms and customers touchpoints. This will allow you to reach your marketing and sales goals for 2022.
The first Scoop.it Blog article was entitled The Anatomy of a Successful Mobile Content Marketing Strategy in 2022
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