What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page. They need to be crafted with your audience in mind, and they need to be optimized for search engines to … [Read more...]

Which are your top content marketing blogs? This is a question that I am often asked. It can be difficult to keep up with the latest developments in content marketing. Smart marketers and business leaders keep up to date with the most recent content marketing trends and tips by reading top content marketing blogs daily. Why? Companies that blog generate 6x more revenue than companies that … [Read more...]

How do you choose what topics to write about in content marketing? How can you attract new customers, leads, traffic to your niche? How can you be different from your competition and rise above the noise? It's easy to answer: do a content gap analysis. It will reveal what opportunities are missing, where you can make a cut or bulk up, as well as how to best serve your target audience. This … [Read more...]

Amazon has been dominating the online shopping market for more than a decade since its launch more than ten years ago. Amazon has had a significant impact on standalone ecommerce companies, changing their shipping policies and prices. Let's look at Amazon's impact on standalone ecommerce companies. If your online business is not able to compete with Amazon, we'll discuss ways to overcome this … [Read more...]

Data has revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic connections. Understanding your customer does that. That’s why it’s critical to infuse empathy into marketing – to deliver a truly … [Read more...]

Digital, social, and mobile technologies have profoundly changed the way we live and work. Marketing is the most disrupted function. Many small businesses have taken to the internet in an attempt to save their revenue since the pandemic. Too many businesses fall for the trap of hiring social media managers, creative branding, and ad agencies that are eager to make a profit, instead of chasing … [Read more...]

It is difficult to blog. First, you need to find the best writers and determine how often you will post. Next, create a consistent tone throughout your company's blog. Although it's complicated to improve your SEO ranking, it's essential for today's market. Consider this: What can you do to make it even more amazing? Which works should you read? What works best for the best? A great blog is an … [Read more...]

An almost-sale is not possible. Abandoned carts combine both the excitement of selling a product people are interested in and the fear that you might have done something to endanger that interest. There are many reasons abandoned carts happen. Fortunately, there has been a lot of research. Some reasons, such as shoppers using the cart for determining a final price, are out of merchant's hands. … [Read more...]

Your marketing team uses content, even if your company isn't living under a rock. Is your content delivering the results you desire? You might consider hiring a content agency. The Content Marketing Institute reports that more than 70% of businesses outsource content today, but that only a small percentage of these companies are using outsourcing strategies. The majority are focused on content … [Read more...]

Current estimates put the number of active ecommerce websites at 12-24 million. Online selling is fiercely competitive. No matter what niche you may have, there are many other online shops that can compete with yours for your business. Consider setting the prices of your products and services competitively to position your store as the best choice for consumers. How can you create a pricing … [Read more...]