I recently had lunch with an entrepreneur in the electronics industry. He is dominating his competition and gaining market share every month. Some of his competitors are even exiting the market. But his success has nothing to do with excellent advertising, customer engagement, SEO, content, or even the fact that he has a product with superior features. The reason he’s dominating his niche is … [Read more...]

Although I hate to break the news, most B2B leads won't turn into sales. Others might not be ready for purchase, others could lose out to the competition, and some might need solutions that don't fit their needs. This is not an uncommon struggle. Only 12% of B2B marketers are satisfied with their lead-conversion initiatives. B2B marketers must assess your prospects to determine which … [Read more...]

The upcoming Valentine’s Day holiday presents a perfect opportunity for brands to increase sales after the dreaded post-holiday slump. If your online business sells products relevant to Valentine's Day—whether they be fun gifts, decorations, clothing, or other items—then it’s time to get your online store and marketing efforts in gear (if you haven’t already). Below, we cover eight helpful steps … [Read more...]

Any smart business owner or marketer will tell you the exact same thing if the topic turns to Gen Z's buying habits and how it affects their businesses. Your products and services may not be showing up on Gen Z's smartphones, so it is likely that they aren’t. If you're not driving your marketing team nuts with the simple mantra "mobile first", you're probably not keeping an eye on this … [Read more...]

You might have noticed that email marketing is the channel with the highest return rates. Statistics show that email is 40% more effective than social media in driving leads and revenue for B2B marketers. These numbers prove email marketing is reliable in generating leads for your business. If done correctly, these numbers will also be a proof of its reliability. These trends will be … [Read more...]

The pandemic was the catalyst for a series of events that has seen ecommerce businesses experience both the highest and lowest highs. Ecommerce has seen a boom in its sales since 2020, with online shopping volumes at an all-time high. Many online retailers have difficulty securing products, packaging, or materials to keep pace with the recent growth. In the past, it was common to keep a small … [Read more...]

International Women's Day is the longest-running awareness day and one of the most important in the world. It is now held every year on March 8, but it was first held in 1911. Although the inaugural event was well-supported by over a million people, it wasn’t until 1977 when IWD was adopted by the United Nations that IWD became a mainstream global holiday. Its stature has grown steadily … [Read more...]

You might have seen the posts titled "Expectation Vs. Reality", where customers criticize products that are not what they expected. The sun hat they bought online looks amazing, but it looks terrible on them. Customers face this problem. Customers see something they like and buy it. How do they find out if it fits or if it will be a good fit? Smart shoppers won't make that purchase. … [Read more...]

Let's face it, we all have made at least one mistake in our lives. Just like all the people who spent $100+ on minidiscs players in the early noughties, Apple revolutionized the market months before launching the first iPod. It's not surprising that so many people prefer to do their research before making a commitment. According to Ipsos and Google, 53 percent of shoppers do their … [Read more...]

Effective content marketing creates brands with a consistent voice, tone and personality. Your brand's content can be as powerful a mark of your brand as your logo to dedicated readers. It can be hard to keep these qualities intact if your business is growing with many writers, a content marketing agency that does not have a complete picture of your company and culture, or if freelancers who … [Read more...]