Social media can creep up on you. I was talking to a friend the other day who has blogged for many years. Then a friend asked him to start a podcast. He had always wanted to try this and so he committed to a weekly show, although it wasn’t directly related to his business. And oh yes, he is also doing a YouTube channel to support a hobby. And he’s been spending many hours following conversations … [Read more...]

We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Learn more about Raw Paws Pet Food's success with their online shop (via John Kosloskey Owner). What inspired you to open your online shop? We all want the best for our pets. Raw food is a great way of providing them with high-quality nutrition. Cats and dogs are naturally carnivores. We opened … [Read more...]

LinkedIn is the leader in B2B lead generation via social media. LinkedIn is the only social network that brings together as many professionals, executives, and business owners on one platform like it does. LinkedIn is the most popular social platform for professional networking, with over 810,000,000 active members. LinkedIn has a variety of marketing tools you can use to increase traffic to … [Read more...]

Today I have an important announcement. Drip, the most popular e-commerce marketing automation platform has acquired Sleeknote. You can rest assured that if you are a customer or partner, nothing will change. Sleeknote, all of its products and features will continue to be available at the current pricing plan. You can also get expert support from our Customer Success and Managed Solutions … [Read more...]

Every day, lead generation is evolving. This is more apparent online than anywhere else. Paid advertising is more expensive, and technology is improving to address public concerns about data privacy. This makes zero-party data even more important. To get that data, however, you must make it worth their while and not put them on guard. A good lead magnet can help with this and other tasks. … [Read more...]

You're likely to have encountered a request for proposals (RFP) if you've been in the marketing industry for some time. You may have different opinions about what an RFP is and how effective it can be, depending on whether you are the client or the agency. RFPs were a great way for buyers to compare and categorize suppliers of similar products (commodities) in their prime. Let's say you … [Read more...]

Content marketing is essential, not only because it builds trust, generates leads, and cultivates customer loyalty but also because it has become the norm from the consumer's side. It helps to shape what customers want from brands that they interact with. It is more risky to ignore it than to invest in it. Without a vibrant Instagram account, videos and some influencer campaigns, what … [Read more...]

Your SEO marketing strategy is the key to unlocking your brand’s growth potential. It’s how you rank on search engine results pages (SERPs), drive organic traffic to your website, and ultimately grow conversions and sales. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your … [Read more...]

My aunt sends out her family newsletter every Christmas. She shares with us the progress of the vegetable garden, how the boys are doing at work and how my uncle added a new station or branch line to his model train set. My aunt is a marketing genius in a lot of ways. Newsletters are one way to keep a loyal and engaged audience. Research from Kinsta shows that emails containing the word … [Read more...]

For new entrepreneurs, the Ecommerce tax laws can be complicated. Many people have been discouraged from opening their own online store because they are unsure of how to collect and pay taxes. After all, no one wants to receive an angry letter telling them that they owe unpaid taxes. Don't worry, we have compiled a brief overview of ecommerce taxes that will help you understand how they impact … [Read more...]