A recent study found that social media managers work an average of 41 to 59 hours per week. This is higher than the norm.
You know the situation well if you are a social media marketer.
Social media marketers need to rely on technology in order to achieve results, given how complicated and overwhelming social media marketing is.
A social media dashboard can help you do just that. These dashboards are intended to make busy people more productive by streamlining tasks and analysing data. They also boost your social media engagement.
However, not all social media dashboards can be created the same. There may be differences in their user-friendliness and design.
How do you select the best one for your company or clients?
This article will focus on the top 10 features that every social media dashboard should have.
Let’s first discuss why you should use one.
Social Media Dashboards: Why should you use them?
Let’s look at some of the main benefits of using a dashboard on social media.
1. Increase Productivity
Social media marketers are short on time, so social media dashboards can make it easier to manage multiple tasks with greater efficiency. Multitasking is easier when multiple social media channels are integrated into one platform.
2. Schedule Posts
With social media dashboards , you can easily queue up posts for the week on multiple social networks in a matter of hours . The tool will automatically publish them if you schedule them.
3. Monitor and track
You can monitor and track keywords, hashtags, mentions, competitor activities, and other social media activity from one place, without having to go to each social channel.
4. Analyze data
Social media dashboards allow you to keep track of your data using the key social media metrics that you have set. It can be integrated with the right CRM software to allow cloud storage. These insights can be used to make data-driven decisions.
Social media marketing is all about collaboration. Social media marketing requires collaboration.
Let’s now look at the 10 essential features of social media dashboard.
1. Manage multiple profiles
All social media dashboards should be compatible with all major social media platforms like Facebook, Instagram and LinkedIn.
What does this mean?
Let’s suppose you want to tell your audience about the detailed Semrush review that you just published. A social media dashboard allows you to create and publish posts across multiple channels in a single click.
Use the social media dashboard and choose the most relevant channels to your business.
2. Social Media Content Scheduler
An excellent social media dashboard tool will allow you to easily create, customize, schedule, and schedule posts across multiple social channels.
These advanced features are essential to make the most of the platform.
Here are the details.
- Bulk Scheduler: This allows you to quickly schedule multiple posts across multiple channels.
- Schedule editing You may need to reshuffle scheduled posts in order to prioritise certain posts. Social media dashboards should make it easy to edit and modify the publishing queue.
- Republish evergreen content at a set time: Your social media dashboard should allow you to republish evergreen content that has been published multiple times.
Elevation Brands was able to increase its client base and profit by using this powerful feature of SocialPilot.
3. Display Your Social Media Calendar
Social media dashboards provide a visual overview of your social media activities across multiple channels. It’s basically your social media calendar.
A great tool should display a weekly schedule, which can be further broken down into a daily schedule that includes posts for each social media platform and their times. This dashboard is by SocialPilot
This feature is great for organizing your content. You can quickly spot gaps in your schedule and post are too close together, and you can rejig the publishing queue.
This will allow you to increase the effectiveness of your social-media campaigns and encourage more engagement.
4. Monitor Campaign Performance
Once your posts have been live, you will need a social media dashboard to monitor various performance metrics. This dashboard can help you increase your conversion rate .
It is crucial to measure the campaign’s success in order to determine if it was successful. Only if the campaign’s performance is measured can you calculate your return on investment.
This measurement will also help you make better marketing decisions in the future.
Final, regular campaign performance measurements can provide insights that can be used to optimize your campaign.
These are the top metrics you should monitor and keep track of regularly.
- Engagement rate
- Click here
- Brand mentions
- Views and likes
5. CRM for Social Media
Did you know that social-media dashboards can also be used to improve your relationships with potential and existing customers?
Your social media CRM should include a good social media dashboard.
It allows you to quickly respond directly to queries and comments from the dashboard. Automated responses should be possible based upon pre-determined rules.
Modern customers expect brands to promptly respond to their concerns and messages.
Doing so could hinder their experience and cause them to discontinue doing business with your company. But if you respond quickly to them with a CRM, it will win their trust and show that you care about them .
6. Social Listening
Social listening is an effective technique for understanding customer and audience sentiments.
It is important to monitor user engagement . However, you must also monitor conversations about your brand and products .
You should choose a social media dashboard that can track both tagged as well as untagged mentions of the brand, and allow you to see those conversations.
You should also be able to track keywords and phrases that are related to your industry, region, or competitors, to gauge customer sentiments. This is a great way to build a positive brand image and credibility on social media.
7. In-Depth Analytics
Social media analytics goes beyond just tracking mentions, shares, and likes.
You need to understand analytics and the social platform dashboard you select should help you do this.
To create highly targeted campaigns, you should be able track metrics such as new followers, top posts, best time to post and page impressions.
This data can be used to conduct detailed analysis of every social channel. For example, you could compare Instagram followers with followings, YouTube views times, and so forth.
Remember that your Facebook metrics may be different from those of Twitter and YouTube. You need to make wise choices and compare them.
8. Capture Demographic Data from Audience
A social media dashboard that you select should help you determine the demographic information of each client.
Some of the most important metrics are:
- Number of followers added
- Use of device
- When they are most active
This data allows you to gain a deeper understanding of your client’s target audience, which can be used to help you create campaigns that will impact them more effectively.
9. Work together with your team
This is a crucial feature for social media agencies. Social media dashboards that allow users to collaborate on advanced projects should be able to accommodate this.
To improve workflow and facilitate collaboration, the platform should allow users to create multiple dashboards and share calendars in real-time. It also allows them to keep everyone informed about campaign details.
This dashboard on social media will allow teams to achieve more in a short time.
10. Generate Rich Reports
It can be difficult to create social media marketing reports, given how complex they can become.
There is nothing better than your social media dashboards to help you create visually appealing and informative reports such as reports for sales.
You can customize your reports and generate reports for each channel with a solid social media dashboard. This will allow you to communicate clearly to your clients all of your achievements.
Are you ready to choose the right social media dashboard?
You now know what you should look for in a social networking dashboard to help you reach your goals.
Although most social media dashboards offer basic features, the best features are what they offer.
You need to choose the right social media agency or marketer for your business. It should have the features that you require, complement your digital marketing tools and be within your budget.
SocialPilot, for instance, has many features such as a social media calendar and bulk scheduling. It also connects to over 50 accounts. You can schedule posts and send them out. It is a must-have social media tool for all marketers.
Analyse several social media dashboards using the features I have mentioned and make an informed decision.
SocialPilot’s first post, 10 Must-Have Features for Social Media Dashboards appeared first on SocialPilot.