Pinterest Statistics: Boost Social Selling by 74+ in 2023

1. 
   Pinterest has 445,000,000 monthly active users around the world.
   
2. The United States is home to the largest number of Pinterest users, with 86 million MAUs.
3. Brazil had 27 million users, while Mexico had nearly 18 million.
4. 44% of website traffic is from the USA.
5. More than 75% of users use the platform are females.
6. Pinterest’s global audience is 29.1% comprised of women between 25 and 34 years old.
7. Pinterest has over 16% female users aged 18-24 years old.
8. In 2022, Pinterest had significantly fewer Gen Z users than Instagram, TikTok and Snapchat.
9. 31% of UK millennials with over PS100K household income are on Pinterest
10. More than 75% are not from the United States.

Statistics on Pinterest Usage

Pinterest is a wonderful place to discover and create new ideas. Pinterest is a popular place to search for new ideas and create them. Each month, more than 2,000,000 searches are made on Pinterest.

This is a great way for creators and businesses to share their best secrets and hacks with others to create a vibrant and lasting community.

Pinterest is the most popular platform for sharing information. You can bet that video pins will connect you with your audience, as there are close to 1,000,000 video views per month.

Additionally, 82% use Pinterest’s mobile app. Take a look at additional Pinterest statistics to see how the app is used.

1. 
   Pinterest hosts more than 2 billion searches each month.
   
2. Pinterest is home to close to 1,000,000 videos per day.
3. 82% of Pinterest users use its mobile app.
4. For every Pinterest visit, 5.5 pages are visited. The average visit time was just over six minutes.
5. 77% of Pinterest users are loyal to the brand.
6. The average UK user spends less than an hour per day on Pinterest
7. 
   85% Pinners claim that Pinterest is a great tool for planning new projects.
   
8. Pinterest users average 8 searches per month.
9. In general, Pinterest users spend 29% more on shopping than non-users.
10. The growth in Gen Z users was double-digits from Q2.
11. 86% of millennials use Pinterest for planning life events.
12. 63% of millennials use the platform for searching for products or services.
13. Pinterest has received over 75 billion pins.
14. Pinterest is twice as popular in high-income households as it is in low-income homes.

Pinterest Engagement Statistics

Do not hesitate to add a Pinterest trend in your content strategy. Why? Pinterest trends have a 20% higher monthly growth rate than the rest of the internet.

How can you keep up with these trends? Video pins are the best way to get engagement so make sure you start with them. Pinterest is not just about pinned images or link posts anymore.

Pinterest statistics show that video views have increased 200%, with heavy engagement. Pinterest is used by 55% of users with intent to shop and purchase, which generates direct sales for most marketers.

There are 600 million visual searches per month via Pinterest lens, in addition to regular searches. If a non-following user comes across your product, they will be able to scan it and then purchase the item.

This is so cool!

These are more Pinterest statistics about engagement that will help you to create better promotional strategies.

1. Pinterest trends surpass other internet trends by 21% per month
2. 60% of Pinterest users log in to view photos.
3. Posting is best done at noon and night.
4. 
   Pinners are five times more likely than regular Pinners to buy from Try-on-enabled pins.
   
5. More than 200 billion pins have been saved by active Pinterest users.
6. 98% of Pinterest users have used something they saw on Pinterest.
7. An active female user makes an average of 158 pins.
8. Fathers are three times more likely than average male pinners to share boards.
9. Descriptions with 100-200 characters gain popularity.
10. Pins from the fashion category are most in demand on Thursday.
11. Engagement is increased by up to 80% when a pin includes a call-to-action.
12. Pinterest video views have increased by 200%
13. 78% of Pinterest users believe that seeing brand content on the site is helpful.
14. 55% of Pinterest users use it to shop and purchase.
15. 89% of American pinners use Pinterest to find inspiration on their journey to buy.
16. 98% of users have used something they found on Pinterest.
17. Pinterest is very popular among women, especially moms.
18. 
    Similar Pins account for 40% engagement on Pinterest.
    
19. More than 56 millions pinners are actively engaged with home content.
20. 70% of people use Pinterest to search for accessories, watches, or jewelry.
21. 52% of users use their platform for their knowledge about great food and drink.
22. Fathers are three times more likely than average male pinners to share boards.
23. 80% of moms use Pintrest.
24. Pinterest trends rose to 56% while other platforms saw a rise of 38%.
25. Every month, Pinterest lenses are used to make 600 million visual searches.

Pinterest Business Statistics

Marketers who continue to use Pinterest for their business can take heart. The number of interactions with Pinterest shopping pins has increased by 44%.

You will be happy to learn that Pinterest drives 33% more traffic than Facebook to e-commerce websites.

Pinterest can be a great place to start if you’re a less-known brand. 97% of Pinterest searches are not branded. You should also consider different pin types, such as rich pins and product pins.

These Pinterest stats will show you how to use the platform to grow your business.

1. 
   Pinterest is 33% more popular than Facebook for sending traffic to ecommerce websites.
   
2. Pinterest is used by 55% of people to shop and purchase.
3. Sales are generated at a rate $4.30 for every $1 spent on Pinterest Marketing
4. 61% of Pinners in Britain have made a purchase after seeing branded content.
5. 78% of users consider branded content helpful.
6. 
   48% of Pinterest users place shopping as their top priority.
   
7. Pinterest had $685 million in revenue for Q3 2022. $575 million of that came from the USA & Canada.
8. Pinterest shoppers spend twice as much per month than other social media shoppers.
9. Global Pinterest revenues have increased by 8% year-over-year.
10. 46% of weekly Pinners discovered a brand or product they liked on Pinterest.
11. The 44% increase in interaction with organic Pinterest shopping pins is a sign of increased interest.
12. Pinterest is used by 87% of the people who have purchased a product through it. 93% of those using Pinterest use it to plan future purchases.
13. 76% of pinners keep items for later purchase.

1. 97% of all Pinterest searches are unbranded.
2. Sales are 67% more likely when pins show a product in action.
3. Pinners place visuals above all else when shopping for furniture and apparel.

Pinterest Ads Insights

It is clear that Pinterest users love to shop through the platform. Pinterest is determined to do the same and keeps introducing ads features to help grow social commerce on the platform.

You can reach millions of people with Pinterest ads. The best part? 78% of Pinterest users agree that branding content, including ads is very relevant to their interests and would continue to search for them in the future.

We recommend pinning approximately 5-6 times per day to maintain a consistent presence on this platform. This will help with branding and reach.

Sponsoring and posting pins on Pinterest will increase your traffic and help you achieve your social selling goals quicker. Here are some additional statistics about ad demographics, performances and Pinterest.

1. 61% of Pinterest users purchased after viewing a sponsored pin.
2. 
   By 2026, Pinterest’s Ad Revenue is Expected To Exceed $4 Billion.
   
3. Advertisers can reach more than 200,000,000 users on Pinterest.
4. Pinterest’s shopping ads generate three times more conversions than other social platforms and a 2X improvement in the positive incremental returns on ad expenditure.
5. Ads featuring “lifestyle” photos have 32% more click-through rates than ads that feature “stock” images.
6. The U.S. is home to Pinterest’s highest reach ranking, followed closely by Brazil and Mexico.
7. Most Pinterest users are between 25 and 34 years old.
8. The quarterly change in Pinterest’s advertising reach was +4.4%.
9. 78% of users agree that content from brands, including ads, is valuable.