We love hearing stories about merchants’ ecommerce experiences, so we are sharing them with you. Continue reading to find out how Domain Cabinets achieved success with their online shop (via Yan Chang, President and Founder).
What inspired you to open your online shop?
I started my career in window covering and realized how strongly people are attached to their kitchen. Surprisingly, I didn’t realize this until later. While I enjoy good food and good company, my kids know that I am a terrible cook. It was not only that I realized there was a large customer base with emotional ties in kitchen cabinetry; listing kitchen cabinets as a main item presents some challenges. But, I also enjoyed them.
What’s your favorite thing about running an ecommerce company?
One of the best parts about running an ecommerce company is getting comments from customers that they think we are much larger than we actually are. We know that our customers appreciate our honesty and responsiveness. This is a sign that we are doing something right.
What is your favorite thing about Volusion’s eCommerce solution?
We switched to Volusion four year ago because Volusion’s online platform has the best product options structure for our custom cabinetry product listing. As time passed, we started to appreciate the helpful technical support. We switched to Volusion Payments as our payment gateway service a few weeks back. So far, we have been happy. We are able to reduce credit card processing fees and provide integrated eCheck (ACH), to our customers.
What’s the most valuable piece of advice you have received regarding running your business?
Pay attention to cash flow and ensure that the cash reserves are sufficient to support the business during difficult times. This advice was put into practice during the pandemic and has resulted in sustainable growth.
What is the future for your business?
We offer niche products as an ecommerce cabinet shop. We have nine stock frameless product lines that will be available online in the coming months. This will allow us to expand our customer’s choices. We plan to keep developing custom cabinetry listings for next year.
By: Volusion Staff
Title: Merchant Stories: Domain Cabinets
Sourced From: www.volusion.com/blog/merchant-stories-domain-cabinets/
Published Date: Wed, 27 Apr 2022 15:05:00 GMT
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