Understanding the Basics
Instagram Reels and Story are both popular ways to share video content on the platform, but they have key differences in terms of reach and engagement.
Quick Overview
Here’s a quick breakdown of the main differences between Instagram Reels and Stories:
- Visibility: Reels are seen by all users, while Stories are only visible to followers or public profiles.
- Avg. Engagement Rate: Reels have a higher engagement rate of 1-3% compared to Stories.
- Discoverability: Reels are highly discoverable, while Stories are mainly seen by current users.
- Retention: Reels can be saved, but Stories disappear after 24 hours.
- Shelf Life: Reels are permanently visible, while Stories last for 24 hours.
- Format: Reels are videos only, while Stories can include images and videos.
- Length: Reels can be up to 90 seconds, while Stories are limited to 15 seconds.
- Editing Options: Reels offer more editing features like speed, clipping, and AI filters, while Stories have interactive tools like polls and Q&A.
- Music & Audio: Both Reels and Stories allow for adding music and audio, but Reels offer more flexibility.
- Hashtags: Reels allow up to 30 hashtags, while Stories allow up to 10.
Instagram Reels vs. Story: The Breakdown
Let’s delve deeper into the differences between Instagram Reels and Story:
Formats Allowed
Reels only allow videos, while Stories can include images, videos, text, and more. Reels are more production-intensive, so they don’t need to be created daily like Stories.
Audio
Reels offer more audio editing choices, including voiceovers, compared to limited options in Stories.
Drafts
Reels can be saved as drafts before publishing, while Stories cannot be saved as drafts.
Hashtags
Reels allow up to 30 hashtags, while Stories only allow 10 hashtags. Hashtags are more crucial for Reels to enhance discoverability.
Placement
Stories are at the top of users’ screens, making them highly engaging for followers. Reels have their own tab on the app, providing more discoverability.
How Viewers Engage
Stories are engaging for followers, while Reels engage the entire Instagram community. Reels have higher engagement potential due to their public nature.
Skyrocketing Engagement
Use Reels to boost overall engagement, gain new followers, and go viral. Use Stories to maintain your base of followers and promote products/services.
Final Thoughts
Both Instagram Reels and Story offer unique opportunities to engage with your audience. Understanding how to leverage each format can help you maximize your social media strategy and connect with both new and existing followers.
Did you miss our previous article…
https://onlinemarketingagencies.net/the-ultimate-social-media-image-sizes-cheat-sheet/
