You will gradually add technology to your online storefront as your business grows. This includes data analysis and customer service. Although technology can be very helpful, it can also cause confusion and bloat in your systems.
Consolidating ecommerce technology stacks is a good idea for all ecommerce businesses. Let’s now discuss the benefits of consolidating your tech stack and how you can do it in a beneficial way.
Why consolidate your Ecommerce Tech Stacks?
Simply put, it’s better to serve your customers and employees.
As your ecommerce business grows, you will add more software and programs to the toolbox that your employees need to learn. Onboarding a new employee can become too time-consuming and draining eventually.
Your “tech stack” is a collection of tools that your customers and employees use to run their businesses. By consolidating your tech stack, you:
Reduce redundant and complex programs. Combine software or tools whenever possible. Install new programs and platforms with multiple functionalities
Consolidating your ecommerce tech stack can make it easier to hire new employees. Consolidating your ecommerce tech stack will make it easier to handle customer requests, fulfill orders, and analyze data. Consolidating your tech stack will allow you to scale your business easier in the future.
How to Consolidate Wisely
Let’s now discuss the benefits of consolidating your tech stack in ecommerce.
Take into account customer access and ease of use
Consider whether the technology platform or tool you are considering will enhance your website’s user-experience or customer access. B2B and B2C buyers and customers want personalized digital interactions. This means that you need to prioritize software and tech stack tools that:
Increase your employees’ responsiveness to customers.
If a tool is slow to help customers, it might be worth cutting.
You can reduce the amount of software that you need to update and protect against digital intrusions by trimming down your ecommerce technology stack. Customers’ satisfaction can be significantly affected by tools such as text-to pay software and customer self-service portals.
Analytics and Data Management
You should also prioritize platforms and software that can help you improve your data management and analysis performance. You probably have a CRM and other tools that allow you to track customer relationships and collect data over time.
Many software tools now collect the same data. This not only makes your data redundant but also takes away your time by forcing employees to analyze data coming from different sources.
Consolidating your tech stack to manage data is a better option.
One data collection and analysis tool, instead of several.
Many CRM and project management software packages already provide data analytics tools. Avoid redundant or unnecessary programs, and instead use flexible platforms.
Tools and utomation Tech
Automation controls are a key feature of many of the top tech stack tools available for ecommerce businesses. Automation can bring many benefits to your ecommerce company, including:
Reduce the time that your employees spend on repetitive, manual tasks. Minimize human errors in data entry and analysis. Provide faster customer response to customers who require assistance.
You can consolidate your tech stack again by installing software platforms or platforms that use automation tech and tools as often as possible. Eliminate tools that do not leverage automation. They will eventually become obsolete and you will regret not having gotten rid of them sooner.
I and Machine Learning
It might be a good idea to look into machine learning and AI developments. Machine learning and AI play an important role in ecommerce success. They can:
Data analytics can help you to identify your target audience more effectively. It will also improve productivity among your employees.
Consolidating your tech stack is a good idea. You should also get rid of outdated software programs and use AI and machine learning tools instead. Your employees will soon learn how to use AI and machine learning tech, and productivity could skyrocket.
Consolidation of the Back-End
Last but not least, remember to include back-end consolidation in consolidating your tech stack. Your back-end IT infrastructure and architecture must be capable of handling the load from all your software and ecommerce tools.
Many ecommerce companies have to move away from outdated systems and upgrade to new technologies. These include software as-a-service, SaaS tools, and cloud computing platforms. Microservices and APIs are also useful tools that can help with customer response speed and scalability. Before you implement any new tool, make sure it doesn’t overload your IT systems.
A consolidating your ecommerce technology stack can make your company more flexible and improve your performance over the long-term. A well-organized tech stack can help you scale your business quickly and easily.
By: Shanice Jones
Title: Consolidating Your Ecommerce Technology Stack
Sourced From: www.volusion.com/blog/consolidating-your-ecommerce-technology-stack/
Published Date: Wed, 13 Apr 2022 15:05:00 GMT
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