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Your email is probably checked every day. This applies to both personal and professional reasons. Newsletters can be a great way to reach your audience, no matter if you already have a brand or are trying to create one. In an age when almost any product can be subscribed to, the average person has more opportunities to make a reliable source of income.
Revue, an online publishing platform for writers and publishers, was acquired by Twitter in 2021. Twitter users now have an integration that allows them quickly to set up their newsletter and display it on their profile. It has a simple interface and Twitter integration so anyone can create and publish a newsletter immediately and find an audience.
How to Create Your Twitter Newsletter
- Step 1 You can only set-up your newsletter using the Twitter desktop app. So open that and click More – Newsletters.
- Step 2 This will bring up a screen called ‘Find out More’ that takes you to Revue
- Step 3 – Click to Sign up using Twitter or with email
- Step 4 – Follow these instructions to create your account and get started publishing!
Why Use Revue?
What gives Revue an advantage over other online publishing platforms such as Medium or Substack? Here are some other reasons to think about:
- Retroactive view: Subscribers can easily access past issues, making it simple for them to review your older work.
2. Easy of discovery Newsletters can be easily found and subscribed to by being pinned to a Twitter account.
3. Monetization – You can set up your newsletter and receive both free and paid subscribers. Revue takes only 5 percent of your earnings compared to Substack who takes 10 percent. Newsletter sponsorships are another way to monetize your site. This is a great option for companies looking for targeted ads. Ghost offers a great guide for getting newsletter sponsorships.
4. Cross publishing Revue integrates with other platforms such as WordPress to allow users to share their content.
5. Custom domains – You can connect your custom domain to a Revue website or get a domain name on Revue. This is why Revue beats Substack or Medium in this instance: you can make the change free of charge.
6. Own your means for production: Revue makes it easy to cross-publish with Revue so that you can control what happens to your content. You don’t have to worry about losing access to your primary platform or being censored.
Top practices for newsletter authors
You’ve decided to create newsletters. Here are some tips to help you get people to read your work.
- Determine the topic of your newsletter. There are many types of newsletters. People can send their opinion on news and share job postings. This helps you and your readers to know what to expect.
- Make your newsletter less promotional and more useful. If your subscribers don’t sign up for an ecommerce site, you shouldn’t send them a newsletter that contains CTAs to buy something.
- Make sure you have clear expectations about your Subscribe page. Tell potential subscribers what you expect from your newsletter, and how often you will contact them. Matthew Cassinelli’s What’s New in Shortcuts newsletter does a fantastic job.
- Choose one primary call-to-action. You might be tempted to point your readers to many places, and that’s okay if you include links within your content. But resist this temptation. Instead, focus on one thing that you want your readers do (forward the email). Watch a video? Make that your CTA’s main focus.
- Choose minimalist copy and design. I don’t like clutter in my emails, so many of you can relate. Keep the design simple and your content clear to grab and hold readers’ attention.
- Allow people to unsubscribe. Readers should have the option to opt in or out of receiving you in their email. Make the unsubscribe button prominenter and remind your readers that they can unsubscribe at anytime.
Inspiration to your Twitter newsletter
Here are some inspiring examples of Twitter newsletters that we love.
- Blaze-Maximus Astrologer Blaze Maximus shares weekly transits via their newsletter, “The Week Ahead Horoscope”.
- Linda Ikechukwu: Everything Technical Writing was started by Linda Ikechukwu in order to provide advice and articles for technical writers.
- Carlos Silva: Carlos Silva shares his experience with remote marketing jobs via Hello Remote, his newsletter.
- Sam Dickie: Sam is the creator of The Creator Club, where he shares his latest digital products, articles and other resources from online creatives.
- The Writing Cooperative: This Week in Writing creators have moved from Medium to Revue in an interesting move. Both platforms now allow cross-posting of the newsletter.
Pieter Levels (Levelsio) uses the newsletter feature in addition to the traditional newsletter formats.
Why newsletters won’t go away
Newsletters may seem like an inefficient medium, as can be seen by the thousands of unread email messages in your inbox. But they aren’t going away just yet. Here’s why.
- Creative control Newsletters allow you to take control. This is tied to the rise of the creator economic, which refers the increased freedom for creators to monetize work (think YouTubers or writers). Newsletters are unique in that you control everything. You own your email list, the content you publish, and where it is published. It’s now easier than ever for people to share your work and the power to make their voices heard. This new paradigm is based on newsletters. People are seeing enough success with newsletters that they can quit their jobs and make their writing side business a full-time job.
- Increased mobile accessibility Smartphones account for 70% of all digital media time in the US. As more people use their smartphones to read newsletters and other information, they are becoming more popular.
- Monetization Opportunities: It’s much easier to make writing your full-time job with newsletters. Essayists also have another way to make money than hoping for the New York Times. Paved makes it easier for companies and individuals to connect with newsletter publishers through platforms like this. Collectives like Every make it easier for writers and editors to make money from their content.
- Falling ad performances Newsletters are vital due to data privacy concerns and increased use of ad blocking. Newsletters are becoming more popular among advertisers who need alternative methods to reach their targeted audience.
Do you want to start a newsletter?
Newsletters may not be for everyone. Although it’s a great way for you to grow organically and take control of your publishing, it is not for everyone. It takes time and effort, just like any creative endeavor. It’s important to be consistent with your content and to have enough material to keep your readers interested. You might consider doing more research if you are creating a Twitter newsletter for your business.
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