Hashtag Strategy to Social Media Platforms in 2023

The hashtag strategy has been around more than a decade and most people follow the practice of adding hashtags to captions.

Do you want to know how this practice was created?

Surprisingly hashtags are more popular than other social media. They were first used by Chris Messina on Twitter in 2007.

His original idea for using the pound symbol was to segregate people to start topic conversations.

The rest is history. The hashtag strategy is still very popular and relevant today. They can be found all over the place.

Why not? These devices offer a great set of benefits!

You Must Know 4 Hashtag Benefits

Hashtags add context to your posts and branding edge . This is not all. Here are some benefits that will convince your business of the importance of hashtags.

1. Perfect Discovery Tool

Your posts receive engagement from people who don’t follow you. This surprising reach is possible because of top hashtags.

Your efforts to provide value can be streamlined by a hashtag strategy. It narrows down the impressions based viewers’ interests and relevancy.

If you’re a New York City wedding planner, you can use #nycweddingplanner to make yourself visible to locals who are looking for help for their big day.

Tip Keep your profile public to allow hashtags to do their magic.

2. Build community

You want to see what’s happening within your niche? Follow the hashtags specific to your niche.

This creates a whole new community where people actively share their news and views. Hashtags are used to bring together like-minded people and archive discussions based upon topics.

Here’s an example of #digitalmarketingagency on Facebook that has 132K followers. This hashtag is an easy way to add your agency’s digital marketing services to the conversation.

3. Get engaged!

You want to increase engagement? Use trending hashtags to add some excitement to your posts. These hashtags work in social media fast-paced like Instagram, TikTok and Twitter. Your chances of becoming viral increase.

You can filter the trending hashtags based on your niche or general. You can spark a conversation thread and encourage others to take part actively.

You can also voice your opinion and support a trending cause, keeping you informed via trending tags

4. Brand exclusivity

Brand hashtags can filter out User Generated Content (UGC) more effectively, which can increase a brand’s credibility when it is reshared.

The brand name, and its tagline, are common choices for branded hashtags. Campaign hashtags can be huge hits.

Reels hashtag challenge is an excellent example of how to get engagement that will blow your mind.

This is how Netflix celebrated Squid Games’ popularity with a hashtag. The show’s popularity was further heightened by the participation of many creators around the world, who shared reels about their favorite themes. There are more than one million Instagram posts about the hashtag alone.

You won’t get any results if you just add a few top hashtags to your post. It is important to have a strategy in place. Let’s create a hashtag strategy to each social media channel.

Get Started with the Hashtag Plan

Popular hashtags can be great for reaching people, but you cannot use them randomly. According to the Social Baker study, 10+ hashtags can decrease engagement by 68.2%.

Many marketers believe that 1-3 hashtags work well on all platforms. To get to the heart of the matter, it’s better to abandon the “one-size fits all” hashtag strategy.

We have all the estimates for every platform available for you, which is a great thing. We’ll also provide information on the post frequency and best times to post on each social network so that you can create a solid marketing strategy from start to finish.

1. Facebook

Hashtags are best used by people who already have an interest in your products or services on Facebook. For boosting your reach, we recommend using 2-3 Facebook hashtags.

It is a good idea to post HTML5 times per week on Facebook. Use branded hashtags or industry-specific hashtags to promote your brand and track key activities across the network.

Take a look at this KitKat blog post. This KitKat post was a perfect one-liner that included a brand hashtag and content hashtag. It received 30K responses.

Facebook Reels is a great way to think about videos. Reels now reaches 150 countries as of February 2022. This is a great opportunity to leverage the enormous reach of Reels. Don’t forget to include relevant hashtags to Facebook reels. To see which ones are getting more attention, you can also visit Instagram.

Tip Use a hashtag that is specific to your location and brand on Facebook.

2. Instagram

An Instagram hashtag strategy that is relevant to your brand will help you increase your Instagram presence. Fohr Insights shows that the platform experiences a 12.6% increase in engagement with one hashtag, compared to posts without hashtags.

How many hashtags should you use on Instagram?

It allows up to 10 and 30 hashtags for each story, reels, and posts . This does not mean that you should overuse the most popular Instagram hashtags in your posts. You can get a great engagement by liberally using 3-5 Instagram keywords.

Use relevant hashtags on Instagram to create stories, reels and posts. You can place the branded ones in your bio.

Share 2-5 posts per week while maintaining the quality standard. This is also true for Instagram reels hashtags. Multiple story posts are possible.

Take a look at this Lego post’s Instagram hashtag strategy. They used Star Wars-themed hashtags to get 122K+ Likes and 800+ Comments on Instagram.

TipUse Instagram’s hashtag generators to find the most popular hashtags on Instagram. Engaging hashtagged stories and reels will be displayed on aggregated hashtag pages.

3. LinkedIn

The hashtag strategy on LinkedIn is a professional platform. Only one condition: they must be formal. LinkedIn does not limit hashtags.

To encourage more engagement, however, you should choose 3-5 keywords. To find the best performing hashtags, you can use the LinkedIn hashtag generation tools and Linkedin hashtag analytics to identify them.

To get the necessary traction, share 2-5 posts per week . You can only follow three hashtags on your LinkedIn page and then share your posts to these hashtag pages.

This page feature is vital, but often overlooked. It allows you to track posts by your competitors using the same hashtags.

Google has 22M+ LinkedIn followers. This is a simple post that attracts mass followers. Here, they used two hashtags and concluded it with a CTA that allows users to click on a link to learn more about the journey of a Googler.

Tip Use a CTA-based hashtag to encourage people to follow your account.

4. Pinterest

Pin hashtags can be a great way to rank your pins among the billions. They function in the same way as keywords in search engines and update the results with new content.

Because they offer SEO benefits, hashtag search works just like standard keyword searches. Having them in the description opens up avenues to faster discovery.

Pinterest allows 20 keywords per pin, but 2-6 keywords will get you a decent result. It is also recommended to search 6-15 pins per day .

You can use the autocomplete function to add the relevant hashtags and pin counts. This feature is currently only available in the Pinterest Mobile App.

Chelsweets has 67K+ Pinterest followers. They share recipe videos that include ingredients and the steps as described in the description. They add three to four hashtags at the end of each description to increase their reach.

Tip Use keywords and hashtags to describe your products.

5. Twitter

The hashtag strategy was a big hit on Twitter. It’s a key feature of Twitter. A hashtag can do it all, from joining heated discussions to amplifying branding.

According to Twitter hashtag analytics, top hashtags increase engagement by 2x individuals and 2.5x for brands. Hubspot research revealed that hashtags are 33% better at getting retweets.

You should also use hashtags for good reach. To find the most popular tags, you can either conduct a Twitter hashtag search using the “Trends For You” section or use Twitter hashtag generators. To stay at the top of your users’ feeds, use them in 5-20 Tweets per Day

MacCosmetics is a major player in social media. Their Twitter account with 1.5 million followers is proof of that. They adhere to the hashtag limitations and get excellent engagement.

TipDon’t compromise on content in order to add a trending #twitter hashtag. For the best results, use them in a context.

6. TikTok

Trending hashtags on TikTok reveal opportunities for collaboration and millions of views. This platform makes it easy to climb the success ladder.

35% TikTokers participate in hashtag challenges. These hashtags should be searched in all TikTok Hashtag searches.

It’s crucial in driving a rapid rise in engagement, boosting views, and sharing within a short time. It can make all of the difference to use 4-5 hashtags.

This opens up doors for collaboration partners. You also have access to an endless supply of content ideas that you can use to make brand-relevant versions. To achieve branding goals, share 1-4 posts per day.

Flighthouse, the TikTok creative studio, is a huge presence on the platform, with over 2.4 billion likes, and more than 28M+ followers. Here’s an example of a post that has multiple TikTok hashtags, which received more than one million likes and over 4000 comments.

Tip Find the TikTok trending hashtag today to participate in brand challenges and encourage your followers to do so. TikTok hashtag generators are also available.

7. YouTube

YouTube hashtags can dramatically improve your SEO ranking ,as suggested YouTube Creator Academy. YouTube offers three options for displaying hashtags.

You can include them in the description and title. In the description and video title, you can use hashtags.

YouTube has a limit of 15 hashtags, but 3-5 hashtags are sufficient. You can also upload one video per day to YouTube for jaw-dropping results.

The YouTube channel Angry Birds uses branded tag in every upload. This video with 2 hashtags received 2.3M+ views, 8.8K likes and 8.8K views.

Tip Use hashtags from YouTube to describe your posts.

Conclusion

You need to create a unique hashtag strategy for each social platform if you want to improve your social media performance.

Most likely, the same hashtags that work for one platform won’t get the same engagement on the other.

It is best to choose the most relevant hashtags from the bunch and use them at the recommended frequency for each channel.

This was a daunting task that we have completed and created a hashtag toolkit. This kit includes templates for major holidays as well as everyday themes, and a guide on how to fine-tune social media strategies.

The 2023 social media hashtag calendar includes 3650 hashtags as well as content ideas.

Grab your copy of Trending Hashtag Kit now and get planning!

SocialPilot’s first article, Hashtag Strategy for Social Media Platforms 2023, appeared first on SocialPilot.