- Senior management and clients want insight and not data.
- We spend hours in data as digital marketers and SEOs. But how can we get smarter about our reporting?
- Alex Medaward will help you to use Google Data Studio features for boring and unintelligible data transformations into meaningful, interactive reports that your clients will love
Google Data Studio can be used to create visually appealing and insightful reports for clients.
The old-fashioned way of sharing analytics with clients and reporting is to manually download analytics and search data. After that, filter and format the data in a spreadsheet. Create visuals and then type out insights.
After a few hours, you now have a lot of data that you need to present and make easy-to-understand to clients.
You can create visually appealing reports with Google Data Studio
To give your reports a polished look, you can match your fonts and colors.
It is easy to see that reporting the old way, whether it be for an agency or freelancer , can lead to additional confusion from clients.
You may limit reporting to clients with high retainers or top clients.
Google Data Studio makes it much simpler and quicker to create and automate reports.
Google Data Studio is a free dashboard that transforms boring, confusing data into useful, interactive reports your clients love.
Google Data Studio makes it easy to create visually appealing reports that are easy to understand. To give your reports a polished look, you can match your fonts and colors.
You can spend more time on strategy analysis and data crunching
1. You can report on almost everything
First, the google data studio lets you connect to a number of data resources including google sheets, Google analytics, and Google Ads.
Google Data Studio is a tool that allows you to analyze data from google analytics.
This includes website traffic, conversions and ecommerce transactions.
There are so many possibilities!
Featured Google, partner connectors
Google Search Console
DCM (Campaign Manager 360)
DV360 (Display and video)
2 Add custom charts and graphs that impress
Google data studio also allows you to create custom charts and graphs .
This is a great way to convey complex information in an easily-understandible visual format.
Clients will be delighted to see the most important data presented in a visually appealing manner.
Create interactive, filterable reports
Google data studio also allows you to create interactive, filterable reports.
Clients can filter data and interact with reports in a way that is most convenient for them.
This is a big step up from traditional reporting.
3) Share and manage easily
No more large, cumbersome Excel files being sent back and forth between clients and you.
You can share reports with clients using google data studio in just a few mouse clicks. It is possible to limit the data that your clients can access so they only see what is important to them.
Google data Studio offers many ways to share your reports with clients.
Reports can easily be exported as images or PDFs. They can also be shared through Google Drive. Clients can access their reports anywhere and at any time.
In just a few clicks you can easily share your reports with others, either privately or via a link.
Do you need to grant someone editing access? No problem.
Google Data Studio allows you to easily add or remove users from reports.
It’s not expensive – it’s completely free!
The best thing about Google Data Studio is its free use
No charges will be made to clients for accessing their reports, regardless of how many times they download or view them.
Google data studio is an affordable solution to report creation and sharing.
4. Utilize done-for-you templates
Google data Studio offers many templates you can use for your reports.
These templates can be used to get started or create quick reports.
You just need to choose the template you wish to use, then modify it to suit your needs. It’s that easy.
There are over 100 templates currently available. More are being added every day.
You can find a simple or more complicated report template in google data studio.
Google Ads Search Performance
YouTube Channel Report
All in one search console
Facebook Ads Performance
and many more!
5. You can add custom branding to you and your clients
Google data studio allows you to easily add your branding to your reports.
This is an excellent way to make your reports stand apart and to show clients that you care about your business .
Google data studio allows you to easily create your logo, color scheme, or custom fonts. It’s easy to create unique reports that reflect your brand.
6. With built-in insights, you can answer questions before they are asked
Sometimes it’s impossible to answer clients’ questions 24 hours a day. Google data studio makes it possible!
Google Data Studio allows you to add insights to your reports.
Are you worried about your clients not understanding?
You can add text and video annotations to reports using google data studio. This is a great way for clients to understand complex concepts or provide additional information.
7. Use cross-channel comparisons to make your reports stand out
See the entire picture in 360°!
Google data Studio allows you to view all your data in one location.
This is an excellent way to see a complete picture and identify areas for improvement.
Connect to multiple data sources, including google analytics, google search console and google ads.
This data can be used to create reports that will show you how your business performs across all channels.
This tool is great for identifying areas that need improvement and helping clients get the most from their data.
8. Automate your reporting process to save time
You can keep clients informed by email, text, or social media posts. What if there were an easier way?
Reports can be easily automated and scheduled
This is an excellent way to ensure that your clients have the most current stats.
Embed your website
Google data Studio makes it simple to create reports that can be embedded on your website .
Clients can benefit from embedding a Google Data Studio report on their website for a variety of reasons.
It can increase transparency and trust.
Your website can display reports. This will give your clients easy access all the information they need under your brand.
Second: If your client is sharing the report with other stakeholders, they will share your website link rather than a Google link.
This can increase traffic your website and increase their likelihood of returning.
9. Receive valuable feedback from clients
You can also embed a Google survey url at your google data studio report to get valuable feedback from clients.
This will help you identify areas for improvement and ensure you are providing the best service possible to your clients.
This powerful reporting tool can be used by you to create amazing reports for your clients.
You can create unique reports that impress clients by using the tips and features listed above.
Alex Medawar, Senior Media Manager at Performics, is the creator of AlexMedawar.com. Alex Medawar is a digital media veteran who specializes in B2B paid searches campaign management and strategy for global brands within the tech sector. Alex believes that small and large businesses can communicate with their customers and achieve results in the digital media landscape by using a data-driven approach.
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Search Engine Watch’s post Google Data Studio reporting: Nine features that your clients will find appeared first on Search Engine Watch.
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