Everything You Need to Learn About Hashtag Marketing in 2022

Most brands are now using hashtag marketing thanks to Reels and TikTok challenges!

It has been a great tool for branding campaigns and has helped to motivate people to participate in viral challenges.

We can help you if your brand is not well-known or if your hashtag parade isn’t going as planned.

Check out these top hashtags to increase your reach before you start building your hashtag marketing strategy.

Let’s first take a look at some of the most effective hashtag practices.

The Best Hashtag Practices You Should Know

Have you ever seen a post with a lot of words that begin with ‘#’?? It was strangely spammy!

They are.

They have no purpose. In the hopes of increasing reach, hashtagging every word can not only reduce the readability but also affect engagement.

These best practices will help you to improve your hashtag strategy when creating hashtags.

• Your hashtags should be short and simple.
• Use tools to search for hashtags relevant to your topic
• Track and monitor the use of hashtags
• To improve readability, use camel case to store hashtags
• Avoid adding space
• Use hashtags sparingly
• Different hashtags should be used for different social media platforms
• Mix low- and high-density hashtags
• Check the hashtags you’re using
• and special characters should not be used.

12 Hashtag Types to Help Your Business

Although the number might seem surprising, you’ve been using them for a while. They are found in many posts in combination or alone. This is how you can identify them and separate them.

1. Branded

It is unique and exclusive, as the name implies. It could be the brand’s name or its tagline. These types are preferred by famous brands due to their high popularity. To filter user-generated content, they also use branded hashtags.

This hashtag can be used to promote specific products. This tool can be used to sort all branded hashtags and promote user-generated content. Even if you’re not yet a household name, this will make you one.

Examples: #Gucci, #Starbucks

2. Trending

Trending hashtags can be short-lived. If you don’t share a throwback post, they might cease to be relevant after a period. They can also be location dependent. If you want to become a rising trend chaser, keep an eye on the major events in that week or month.

Trending hashtags show that you are an attentive brand that is ethical and willing to share your opinion when necessary. Your followers will be interested to see if your brand is aligned with their thinking process and will give you another reason to trust them.

Examples: #pridemonth, #Covid

3. Localization

Local hashtags are undoubtedly the best way to reach local audiences. Location hashtags are essential for small business owners. Location hashtags make it easy to find local influencers or promote offline sales.

These hashtag types have another advantage. Potential customers will be able to instantly see your offerings and compare them to what is available. Your customers will be able to choose you as their final choice.

Examples: #NYC, #Paris

4. Acronym

A hashtag is a popular choice among Gen Y and Z. These hashtag types refer to specific lingo that is part of every day communication. Acronym hashtags are essential if you want social media to be part of your tribe.

Because the character limit for acronym hashtags is relatively low, it’s easy to use them multiple times. Be creative and engage your followers with creative communication.

Examples: #OOTD, #TGIF

5. Industry

These hashtags are great for reaching a wider audience within your industry. If you use such hashtags, a wider audience should be able to relate to your posts. These hashtags have high engagement rates.

You should also remember that industry-related hashtags can be very competitive. For a controlled and powerful reach, combine them with other hashtags.

Examples: #Travel, #Technology

6. Niche

It’s a subset industry hashtags, and narrows down the niche. If you’re a photographer, your industry will be photography. However, your niche can include travel, food and fitness.

You can show diversification by using niche hashtags to showcase your industry offering. To reach smaller audiences that really need your services, you can use multiple niche hashtags.

Examples: #WeddingPlanner, #TravelBloggers

7. Events

Event hashtags can only be used for the event, as the name implies. You can use hashtags to highlight the event’s purpose or the theme. Build hype for ongoing events by showing hashtag statistics based on event-related hashtags.

Before you start brainstorming a hashtag for your event, plan ahead. Even better, ask attendees to use the hashtag. This will cause FOMO among non-participants and ensure that they attend the next event.

Examples: #SamsungUnpacked, #GoldenGlobes

8. Day of the Dead

Use special day hashtags to commemorate federal, national and international holidays. These key holidays unite us, regardless of our business type.

Special day hashtags can be a great way to promote your campaign about exclusive deals, discounts, and/or services. There’s a good chance that people will search for thematic sales, and they might even find your products and make a purchase.

Examples: #Christmas, #4thOfJuly

9. Phrase

Phrase hashtags communicate your goals quickly despite their low density. There is potential to generate leads if your goals are aligned with theirs.

The general phrases can be used to start with, and then you can add a brand touch. Multiple words can be included in hashtags, so make sure to use camel case for clarity and readability.

Examples: #HealthyLiving, #GettingSummerReady

10. Every Day

Each day has a different vibe. Use hashtags that are specific to that day to bring out the vibe you want in your posts.

Every brand’s posts don’t just focus on sales. Sometimes, it’s about solving the daily challenges that we face as a community. You can use hashtags every day to share your woes and celebrate your wins each weekday.

Examples: #MondayMotivation, #SundayVibes

11. Campaign

Campaign hashtags allow people to join a campaign by using brand-specific hashtags. These hashtags should be actively promoted and monitored. They can also go viral.

Event and branded hashtags can also be considered campaign hashtags. They are unique and invite followers to use them if they are part of the campaign. As more people add campaign hashtags to their posts, they can boost your business’ credibility.

Examples: #AudiRSQ8, #MyCalvins

12. Community

The community hashtags are easy to understand. They are used to attract a loyal community. These audiences are more likely to pay attention because they share similar interests.

These hashtag types allow you to keep an eye on what your peers post. You can comment on other posts using the same hashtags to engage your followers.

Examples: #BossLady #WritersofInstagram

Top Everyday Hashtags to Like

Do you need some inspiration for your posts? Do you have trouble crafting posts that reflect today’s mood? Use hashtag marketing to get some inspiration every day.

1. Monday

Industry-specific content can help you beat Monday blues. To get motivated, post a positive quote.

This Monday tweet from NAU ITS is a great example of how they are motivating through their posts

2. Tuesday

Tuesdays are all about sharing tips, tricks, and trivia with your friends. You can also share personal development tips, information, or advice on self-improvement.

After being vaccinated, the San Diego County Office of Education posted these photos on LinkedIn.

3. Wednesday

We feel the worst midweek crisis on Wednesday. To continue the week, share posts about your combat mechanism.

On Wednesday, content around wellbeing and health gains traction. We’ve noticed that wisdom sharing has an amazing reach.

Cole and Marmalade shared their wisdom on how to care for sick cats in a Wednesday Facebook post that received 6.6K likes and 200+ comments and 890+ shares.

4. Thursday

Thursdays are known for throwbacks. You can use Thursday’s content to take your followers on a trip down memory lane, or give them a glimpse into your brand history.

The #tbt tweet was posted by WOTE, and the band treated their followers to a spectacular performance. It received 7.4K reactions from the audience and was shared 1.3K times.

5. Friday

Give your week a happy ending and share testimonials from satisfied customers. You can share a video from your customers explaining the benefits they have received from your services. Your Friday agenda should include photos of work being completed, polls to solicit feedback and opinions, and even showing some business statistics.

Mediso used Lego to create a prototype of their latest AnyScan L. It’s a great way to conceptualize ideas!

6. Saturday

Now is the time to showcase your informal and fun side of your business. You can’t force brand posts down your throats, but it will not connect you with your followers.

There is no better way to celebrate Saturday than with discounts SPCA of Texas tweeted some positive news about the weekend.

7. Sunday

The leisure day is here. On Sunday, nobody is up for serious stuff. Post lighthearted content using memes, GIFs or beautiful images.

Russia Beyond has posted a #SundayFunday snowy photo. The post received a fantastic 3.7K reactions and 1.7k share on Facebook.

Once you have identified the types, create the list for your hashtag marketing. You can tailor them to your content calendar. SocialPilot allows you to schedule your posts immediately using hashtags.

Conclusion

You don’t have to guess what hashtags will do, unlike in the past. Multiple hashtag generator tools allow you to curate a list with the most popular hashtags based on your content.

It can take time to find the right hashtags that are appropriate for your business.

Get your copy of Trending Hashtag Kit 2022 before you begin the process. This kit includes a social media hashtag calendar that contains 3600+ hashtags and content ideas. It also has numerous thematic templates you can use to post all year.

SocialPilot’s first post, Everything You Need To Know About Hashtag Marketing In 2022 appeared on SocialPilot.