Lead generation basically involves gathering contact information from potential customers and developing meaningful relationships with them. Marketers love to view leads as new opportunities for conversion, knowing that customer journeys are getting longer and more complex.
The big question is: Can content marketing drive leads?
Yes, it can. But, without reliable leads for your product or service, you will not be able to achieve your goals. It is therefore important to have a balanced marketing portfolio and segment your offerings.
You can restructure your lead generation using the power of content. Here are 13 ways to generate more leads
If your sales funnel doesn’t channel enough leads, or isn’t channelling enough leads at all, it may be time to restructure your lead generation process and explore new strategies and ideas that will align with your company’s future.
Today’s guide will show you how to use content to generate more leads.
- Hosting free webinars is an option
Hosting free webinars is one the most effective lead generation strategies. Many people enjoy watching webinars and connecting with brands through them. It doesn’t matter if it’s an online webinar or prerecorded webinar, it will spark interest among your audience. It is easy to share your content and is cost-effective.
If you are planning to host a webinar, the first thing to do is choose the right platform. You need to define your goals and how webinars will be used in your content strategy. You can try different platforms to see which one is best for you and your audience.
- Offer downloadable digital content
Whitepapers, whitepapers and case studies are all great formats for businesses who have information to share. These types of visual content are also more engaging than standard web content or blogs.
Our advice is not to give away things without receiving something in return. It is not uncommon to ask your customers for their email address and name in order to receive a download link. It is possible to add information to your email lists and create drip campaigns that help move leads through the sales funnel.
We recommend that you use a beautiful cover for your case study or ebook. Images are powerful and can be used to help users perform certain actions, such as downloading.
- More blogs
Content is key to ranking higher on search engines and attracting specific audiences. We all know the importance of great content. Managers often revisit their content strategy after they have completed content consolidation, or when they are searching for new topics for their blogs.
One of the best ways for SEO to consolidate content is to remove all irrelevant, old and thin content and to focus on long-form copy that solves a specific problem. Repurposed blogs can be used to rank higher. Fill in the gaps and ensure they have the correct length, keyword structure and density. You can find more information online about blogging such as copywriting tips for coaches, SEO blog posting, and outsourcing your content. 
- Slides for LinkedIn
LinkedIn slides allow you to easily upload your presentations and share them with your network. LinkedIn slides are a great way to share your brand news, milestones and future goals. Your products and services can be presented in a more appealing way by finding a formula that works, which will send viewers an immediate message.
Slides can also be used to gauge engagement with your audience. You can track how many people viewed a slideshow, how long they watched it, and where they stopped. There are many templates available for social media, including LinkedIn slides.
- Expand your email list
It is obvious to everyone how important it is to maintain an email list and send out regular newsletters. If you want to grab their attention, you will have someone to keep you informed about new offers.
If you’re not sure how to build or grow a list, then you might start looking into lead magnets. These are offers that offer free content, items or services to users who share their contact information. If you own an online store and want to increase your email list, you can focus on ecommerce leads magnets. One is offering a 15% discount for the first order when they submit their email address or contact information.
Another tip is that everyone who manages a newsletter needs to be familiar with email etiquette rules. This refers to the rules and guidelines that we follow when sending and receiving email. You should communicate your message effectively as a thought leader by using appropriate language and structuring your emails correctly.
- Video tutorials
You should create content to aid in navigation if you sell products online. Many shoppers and searchers would prefer to view your products from a different perspective. This is why many ecommerce store owners use video tutorials to show how to use the product. Video is a powerful way to boost your sales funnel, especially at the top levels.
You can also create videos about product features or explore titles like “X best features product X”. This will help you educate and inform potential customers who may then become returning buyers.
Marketers have a very shareable medium with which to reach their customers: video marketing. Video marketing is attractive, versatile and six times more effective than direct mail and print. It should be part every brand’s marketing strategy.
- Trials are free
It’s a fact that offering a free trial of something is one of the fastest ways to increase leads. This is especially true if you sell software, courses, and any other product that you have made firsthand. After the trial ends, the customer can return to the product and find out more about it. This will allow them to become a loyal customer or pay for the full product.
A smart strategy for free trials is to lock certain features in your software and make them only available in paid versions. This is known as a freemium. It locks in certain features and does not offer all features for a given period.
If your product is great enough, users will be drawn to it and more people will buy a paid version. You can only win with a free trial strategy – it is something that major companies such as Netflix, Dropbox and Big Contacts, Crazy Egg, Crazy Egg, and others have used to great success.
- Affiliate marketing
Affiliate marketing is increasingly being recognized by businesses as one of the best methods to get the most from your content. Affiliate programs are similar to referral programs in that you can market products with minimal effort and budget. Affiliate marketing is the practice of hiring people to promote your product, and then rewarding them on a commission-level. If you sell a $500 course, you could offer an affiliate a 20% ($100), reward for every signup they bring to your site.
There are many online courses available that will help you if you have any questions about affiliate marketing or want to learn how to get started. Your industry and/or niche are important factors. Affiliate marketing is based on a unique link. This link tracks traffic to the website and allows the affiliate to receive a percentage of the sales.
- Cold email outreach
This is another cost-effective, efficient way to generate leads online. Cold email outreach is a way to start conversations with potential customers and establish a relationship.
Although it might seem odd to some, nurturing prospects is much easier once a conversation is started. Online, you can find proven templates for cold emails that will help you get started. It will be simple to direct the person to your main offer and funnel once they have responded to your emails.
Final thoughts
There are many ways to generate leads via content, as you can see by the examples. Before you start any of these strategies, it is important to set your digital marketing KPIs. Also, learn how to track each channel’s performance. There are many ways to highlight content with higher perceived value that covers the topics you are interested in, such as webinars, whitepapers and e-books, blogs, podcasts and whitepapers.
Content is the best marketing strategy. It will always work. You will attract and keep a defined audience by creating valuable, relevant and consistent content that drives profitable action.
Content can help you reach prospects and convert them to leads, regardless of what product or service they offer. Are you ready to explore these strategies?
Scoop.it Blog published the article Content Marketing-driven Lead Generation Strategies.
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