Audit. Improve. Execute. Repeat. Social media marketing should be a key part of your marketing strategy. You need to know how to conduct a social media audit. But, many businesses aren't willing to invest the time or money in a social audit. They end up drowning in surplus money, time and labor over the long-term. We have created a step-by–step guide to help you run a successful … [Read more...]

30-second summary: It is almost impossible to keep up with the changing search landscape. Although an email inbox for an SEO or search marketer can seem overwhelming, it can also serve as a powerful tool that keeps you up to date with industry developments and helps you keep track of the competition. These must-have Google email notifications will notify you when site … [Read more...]

src="https://buffer.com/resources/content/images/2022/02/javier-allegue-barros-C7B-ExXpOIE-unsplash.jpg" alt="Our Vision for Location-Independent Salaries at Buffer"> It's a great pleasure to announce that Buffer's long-term goal is that Buffer's salaries will not be determined by where you live. Last year was our first step in this direction. We moved from four location-based cost-of-living … [Read more...]

Sometimes, people declare that email marketing is dead. However, no other marketing channel can match email's Return on Investment (ROI). Email marketing can generate $36 per $1. Despite the current famine, 77% reported that they saw more engagement from email marketing in 2021, even though their weekly emails were smaller than the previous year. A well-crafted message will make a difference … [Read more...]

30-second summary: Google is now heavily focused on user experience. Using data to uncover consumer insights can help you drive digital marketing success. Marketing teams need to be able to identify these sources and how they impact the consumer experience. Atul Jindal's case studies and advice will help you get the basics covered Research has shown that … [Read more...]

Remember the adage: Don’t tell them, show them? Well, that’s precisely what your potential clients expect from you. You need to show that you are worth every penny they have allocated for the marketing budget. Otherwise, they will move to the next marketing agency in the queue. But how do you show you have the required skillset and experience to nail the marketing goals of your prospects? A … [Read more...]

It’s much easier than you think. Besides, it can be one of the most useful skills for any digital marketer to know. You can include GIFs into your social media marketing strategy, share them on your blog posts, send them out in your email, or just make them for fun. Whatever the case, knowing how to make a GIF might just become your new favorite hobby. In this guide, we’ll break down a few … [Read more...]

Let me make a guess. It's not something you enjoy looking at big data sets and patterns all day. It's not everybody's cup of tea, to be honest. Analyzing requires focus and research skills. Without solid data and analysis, however, marketing strategies can't make a difference. It is a must that someone does it. If not, who will respond when clients ask for the data that will drive … [Read more...]

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. No matter what time of the year you read this, we hope these insights can help inspire you with new ways to connect with … [Read more...]

Your long-term marketing plan should include content curation strategies. Curating content doesn't mean sharing third-party content. Curating content is more than just sharing third-party content. It is an active way to provide value to your audience and save time. You need some inspiration? We share our top 10 content curation strategies to create unique content that will attract your audience's … [Read more...]