The SaaS sector is expanding at an alarming rate. It currently accounts for more than 145.5 billion US Dollars of global revenue. The market value will surpass 170 billion US Dollars in the coming years. This is a highly lucrative industry that is also highly competitive for established and new businesses. Whatever your industry, regardless of where you are from, you know that SaaS requires you … [Read more...]

9/10 marketers use email to share content. This is a testament to the demand for email marketing. This is why companies are searching for email marketers like yourself. It's crucial that you get to know your potential employer before you go for an interview. Interviews are not one-way. During the assessment, you learn as much about the company as they do. How can you prepare for an … [Read more...]

It is important to recognize the importance of a marketing department within any company. The right people in a marketing department are equally important. You must have the right personality, skills, and acumen to join a marketing team. You're either made to market or not, as they say. Marketing is experiencing a rapid rise. Between 2020 and 2030, the market for marketing managers will … [Read more...]

We all turn to Google when we are in trouble, uncertain, or confused. That's the age that we live in. Your clients likely found you via Google. Don't expect less from your clients' target audience. It is difficult to maintain a strong presence in search results for your client's company. SEO can be a difficult game especially when nearly every business, even your clients' competitors, wants … [Read more...]

"Thought leadership" has been a buzzword we've heard a lot. It may seem like a cliché, but based on my experiences as a coach and business owner to entrepreneurs and corporate leaders, I can understand why it is so popular. It works because it is done right. This is what I know from personal experience. Over the past 10+ year, I have seen the benefits of thought leadership in the lives of … [Read more...]

Automated advertising bidding is one the most powerful tools digital marketers have today. Thanks to machine learning, it can be harnessed to its full potential. Automated ad bidding will not only make your campaigns more visible online but also save you tons of money. Let's look at the many benefits of automated advertising bidding for your company, including brand awareness, traffic … [Read more...]

Multi-channel marketing can help increase brand visibility and reach. This is a great tactic! This is a great tactic! Imagine this: A potential customer stumbles upon your Instagram account and is impressed by the posts. They are informative, conversational and engaging. They sign up for your newsletter and are immediately disappointed by the tone and content. However, they won't be disengaged … [Read more...]

30-second summary: Accessibility is key to a positive brand perception and a stellar user experience, which are key elements that appeal to value-driven customers WebAIM reports that 98 percent US-based websites aren’t accessible. Although digital marketing strategies are not glamorous, it is important that brands have multiple layers of "why" and "how". … [Read more...]

LinkedIn has grown to be more than an online resume site for job seekers looking for employment opportunities. According to the social media industry, LinkedIn is now the most important platform for marketers and B2B businesses. For better lead capture, LinkedIn marketing strategies are being used by more marketers. These statistics will help you make a decision about the best LinkedIn … [Read more...]

Facebook is still the leader in social media marketing. Marketers love its rich feature set. You can choose to use Facebook page or group, stories or analytics. Facebook offers it all. Facebook has seen a tremendous growth in usage over the years. Facebook has gone beyond family sharing and friendly chats. It serves as the main gateway to millions of online businesses' sales funnels. … [Read more...]