Q: I am curious if you think I should share your personal life on social media. I have seen so many influencers post details about their lives. My small business is my face so I am unsure if I should share my personal posts (kids and pets, daily life, etc.) on my business account or keep it separate. Influencers often build their businesses around their lives. Therefore, many of them share … [Read more...]

What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]

Marketing colors can communicate so much more than a HEX-code. If you are able to communicate with them, they can be as effective as your copy. Imagine a candy wrapper with banana flavor, but no yellow. The designer didn't get the message. You may be able to see that the flavor is banana but it's not obvious. We saw many marketing trends in 2021, including the use of color palettes … [Read more...]

Quality content is one of the best ways you can promote your products or services. A blog is a great way to promote your products and services. Nearly 70% of SMBs who publish a blog receive more leads than those who don't. This is just one statistic. This article will discuss how to create a content strategy that your small business can use to achieve consistent results over time. What is a … [Read more...]

30-second summary: Search advertising is a lucrative area for digital marketers. Do you really need to spend money on high-competition keywords, or is it just a waste of time? Is it possible to turn this into a business? How can you keep your vision sharp and make sure that your revenues outweigh the cost of paid search? We are bringing you the details of … [Read more...]

We all hoped for a fresh start in 2021 after a turbulent 2020. (Please, no Tiger King. We can see that, looking back on the last year, we are still struggling to navigate these unknown waters, especially for those marketing small businesses. Most companies focused on getting their businesses online to survive the 2020 pandemic. Twilio claims that COVID-19 helped companies to accelerate their … [Read more...]

The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the two largest markets for payday loans. In 2012, UK’s payday loan market was worth around £2 billion and was so sought after that Google’s entire first page for payday loans was dominated by black hat results. In response, the tech giant created a … [Read more...]

You can save a lot of time and money by using content curation to help you market your campaign. Content curation has become almost a necessity in today's digitally competitive marketing environment. Content curation has many benefits. It can help you build brand relevancy, save time and energy, and connect with your audience. Because it is how your audience perceives you, your brand image is … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/bannon-morrissy-RmMZUh0Q4MA-unsplash.jpg" alt="2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%"> Our unadjusted gender gap in Buffer's pay is now below one percent for the first time since we began to analyze the gender pay gap. This number is likely to fluctuate due to team changes but we are proud of this achievement. … [Read more...]

Bill Gates, in an essay published on the Microsoft website in January 1996, first used the phrase "Content Is King". In his essay, Bill Gates stated that content will be where most of the "real money" in the Internet's future years. It is interesting to note that what he said over two decades ago about the Internet is still true today. Content marketing is a popular form of online marketing … [Read more...]