To be able to rank higher in Google search results, you must write well-researched content with over 1,200 words. Web writers forget that SEO is not just a tool to increase your ranking in search results. It’s a human being who reads the content.
What are readers most annoyed by? Poor or improper formatting, an article structure that makes it difficult to find content, boring stories that don’t include real-life examples, and poor navigation are all mistakes that you can make on your blog.
People scan text online, and will not read it word for word. We live in a digital age. You can’t expect it of the majority of users. You must adapt to their reading habits in order to retain their attention.
This article will share some tips that can help you create blog content your readers will love. They will be more likely to like your business and convert into paying customers.
Formatting posts: Best practices
Certain blogs are popular because they are easy to understand and solve a problem. To create blogs that are useful for your business, you don’t need to have a degree either in content editing or creative writing.
You can instead rely on professional content-marketing software to learn best practices that are easy to implement and will make your blog more readable and quality.
- Write shorter sentences
It is usually less than two lines that makes a sentence easy to follow and read. It’s not easy to create sentences in this manner and still get your point across. It’s not impossible, but it is possible.
Once you are done with the article draft, go through it and find long sentences that seem too complicated. It is possible to divide a long sentence into two shorter ones.
A blog article is not your Ph.D. thesis. It should not contain too much scientific language or sound complicated. Imagine writing for a 10-year-old child.
- Avoid “walls and text”
To make your content more understandable to users, you must not only write concise sentences but also improve your paragraph length. It is best to keep each paragraph under two to four lines.
You can usually include only a few sentences in most cases. Some writers use the rule one sentence, one paragraph. This formula can be followed or you can create your own.
This is how you break down long text into smaller pieces. You allow your text to “breathe” by breaking it into smaller parts. It’s so much easier to read immediately.
- Make headlines that are actionable
People are searching for solutions and answers to their problems when they read industry blogs. You can keep them interested by giving quick results. Your headlines should provide a hint as to the resolution of certain issues or suggest steps.
Use the call to action format for headlines and then elaborate in the first paragraph. Keep your headlines brief.
- Upload images and videos to the post
Many writers prefer stock photos when it comes to images in text. Although photos can be used to break up large amounts of text, there are many articles online that contain too many stock photos that do not relate to the article’s context. They can also make posts boring.
These image optimization tips are available below.
You don’t have to take a shortcut by adding another stock image to your post. Instead, you can change how you choose photos. You can use photos in your text by creating an infographic, or using images from someone else with appropriate attribution. Use original, high-quality images from your product stock if you blog about it.
Infographics can be used to visually present content and summarise its key points. You can also create screenshots to illustrate your opinions or describe your experience.
Here’s an example of how a Google Analytics screenshot could be used to explain the essence and source of “not provided” traffic.
Consider embedding videos from YouTube when using videos. It’s the fastest and easiest way to use videos. You can either promote other creatures’ content or record your own.
You don’t have to spend a lot of money on equipment or post-production tools. You don’t have to spend a lot of money on expensive equipment. Instead, create screencast videos with a limited budget.
- Use bullet points in the right way
You can easily convert content into bullet points. This is a great way to summarize a topic, or show a list of items in random order. Bullet points make it easier to read your text.
Many blogs use bullet points incorrectly. You can see posts that have too much text underneath each bullet point, for example.
Remember that bullet points are used to draw attention and help users scan text more quickly.
This example shows how to use bullet points correctly. You can also learn best practices.
6. Use headings in a proper manner
A great headline is essential to any blog’s success. Headings help readers better understand your text and define the importance of each section of your article. Headings are helpful for search engines to understand the content. Headings should be included at the beginning of a blog post outline.
How often should headings be used? You should use subheadings for every 250-300 words. You make it easier for readers to scan the text.
You need to be familiar with the types of headings before you can use them correctly. Here’s how to use the most common ones.
- For your page or article title, reserve an H1 heading.
- H2 headings follow in the hierarchy. It is used to introduce the core sections of an article, or page.
- H3 headings: Use it when you need to create an H2 section or break it into smaller sections.
- H4 headings would serve as subsections of H3 chapters. These headings are not as often used as H2 or H3 headings.
Headings can be identified in your page code as HTML tags. These tags are used to help search engines understand the structure of your content.
Use headings to make formatting text easier before you publish. This is not the time when you move text from a text editor into your CMS. This is an example of how to properly use headings in Google Docs.
- Heading 2
- Heading 2
- Heading 3
- Heading 3
- Heading 3
- Heading 4
- Heading 4
7. Use a Sans-Serif font
Sans-serif fonts do not contain any “feet” between each letter (sans is “without”) The letter to your left in the image is sans-serif.
Modern fonts such as sans-serif fonts look better. These fonts make it easier to view the Internet on smaller screens and with lower resolutions. Books and newspapers use serif fonts more often. They are perceived to be more authoritative, professional, and traditional.
Always use sans-serif fonts to improve legibility. Serif fonts look elegant but don’t serve the purpose of web copy. It’s time for a change if your blog uses serif fonts.
8. Sources to support your statistics
Use statistics to support your argument in an article. Always attribute the original source. How else would you show that you didn’t create them?
Linking to another source is a common error made by writers.
Blogs sometimes use the trick of aggregating statistics taken from multiple sources into one article on a topic. 20 Statistics on Remote Work 222. This tactic can be used to encourage other websites to link directly to these articles.
Don’t link to “rewritten” statistics. Instead, search for original sources. Your credibility as an author will be enhanced by linking to original sources. This will allow your readers to continue their research on the third page after they have finished reading your article.
9. How to spell numbers correctly
You may have asked yourself the following question: Should one write a number in a numeral? Or should one spell it out? There are many interpretations you could find online.
Writers who write large numbers can be distracted by numbers. Imagine writing ten millions one hundred thousand two hundred thirty-one.
How should numbers be used? These are some general guidelines that you can use if you don’t want to follow a particular style guide.
- Use nine numbers to write numbers greater than .
- Use numbers to spell out when they are used in a sentence at the beginning
- Decimals can be written as numbers – 5,7% instead five point seven percent
- Spell out centuries, decades – the fifties rather than 50’s
10. A table of contents can be added
Nearly every SEO guide stresses the importance of length. Writing high-quality content that exceeds 1000 words is a top recommendation for SEO. Remember that Internet users only scan the text for important details, so don’t write long content.
To optimize a page’s SEO, you must write long content. You must make the content easy to understand for Internet users who need quick answers.
A table of contents can be added to each article to kill two birds. A table of contents helps your reader to understand the article’s structure and navigate to the most important parts.
Your tables of contents can be added at the top of your article after an introduction or you can use a page’s sidebar for it. Most cases you will need to hire a web developer in order to make the necessary changes to your website code.
Here’s an example table of contents that includes H2 headings for an article.
11. Write engaging meta descriptions
Meta descriptions are displayed in search results. They encourage users to click on the link to your article. Although meta description does not directly impact your ranking on Google, it can have an effect on how you rank.
Google will consider your blog links clickable and interesting for users if they are more relevant than less clickable content. Your content may be promoted to a higher ranking in search results.
Meta descriptions should not exceed 160 words. This word limit will allow you to fit only a few sentences. A meta description that is actionable and concise gives readers a glimpse into the content of your article.
You can convince people to click on your page or article by demonstrating a benefit, solving a problem, or answering frequently asked questions.
You may have searched for a place where you can edit your meta description but didn’t find it. This is because meta description has a major impact on how search engines perceive your page.
12. You can iterate on a post-introduction
Your first sentence on your page or article serves one purpose: to get the reader to read the next sentence. Think about how many boring articles you’ve read. Probably, you have skipped them.
Engage users with the first sentence of your article introduction. These are some strategies that you could use.
- Highlight the problem or topic that most online content doesn’t address yet. Demonstrate how your article differs from others and what you can do to help readers.
- Focus on the most pressing problem customers are facing and how your article can solve it.
- Another way to grab people’s attention is to use a question in the opening sentence of your blog posts. Consider what you do when you are asked a question. Let me guess, subconsciously you answer the question. This is what your users will do, too.
13. A writing assistant is a good idea
Writing assistants can help you spot any mistakes in your writing. You can get writing tips and a grammar check from it.
A writing assistant may suggest that you change your passive voice to active voice if you have too many passive words in your article. Writing assistants can also improve the readability and clarity of your posts by asking you to correct long sentences or unclear sentences. Grammarly is one such writing assistant.
You can edit text in most writing tools by using a Chrome extension. This is particularly useful if you use Google Docs often.
Grammarly offers a variety of suggestions. Here’s an example.
It’s not difficult to format a blog in a way that makes it more legible and keeps users on your site longer. To make your blog a success, you don’t need to be an expert writer. To see a dramatic improvement in the engagement of your readers, it’s enough that you stick to these principles.
Scoop.it Blog published the article How to format posts to engage readers.
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