Brands were initially hesitant about switching from traditional marketing to social media when it first emerged. But, it has been proven over and over again that social media is here to stay for many years. Social media is a major advancement in marketing. What does this mean for brands? It takes a lot of creativity, solid social media strategies, and lots of posting. If you think that … [Read more...]

You won't be able see your customers' navigation patterns unless you are looking directly over their shoulders. Okay, so that's a little extreme. But you get the point. Click tracking is your best friend. Click tracking tracks where visitors click, and how long they spend looking at each element. This is a great marketing tool, as it allows you to gauge interest and popularity for your … [Read more...]

Digital marketing is used by companies to convert customers and attract new customers online. Content marketing is often at its core. Lyfe Marketing recently revealed that more than 70% of digital audiences prefer to read blog posts and articles about companies and their products rather than through ads. This can be viewed as a way of saying that your web design must be flexible enough for your … [Read more...]

Do low online sales leave your revenue untapped even though eCommerce is booming? The pandemic did indeed rise online markets to new heights. However, the majority of the online shopping glory has been shared by giants like Amazon (38% of US online sales) or Walmart (5.8%). However, the competition in your niche market also is increasing. With so much competition, how can you stand out from … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-02.png" alt="Ask Buffer: Should I Reply to Every Social Media Comment? "> Question: I have been spending a lot time on Instagram and Twitter growing my audience, which is fantastic. However, I am starting to receive a lot more comments and customer questions and it is becoming difficult to answer every one. What do I need to … [Read more...]

It is a moment of humility when you realize not everyone will use the product that you have invested so much time and effort into. It's true: Not everyone needs an app that reminds them of their daily tasks, or a food delivery service that delivers hot meals in a flash. It is impossible to please everyone all the time. That's okay! It's unacceptable to waste your advertising money … [Read more...]

What's the first thing that you do when you are looking for a product? It's Google. For most shoppers, the first result that they see is the paid advertisement at Google's top search results. These product listing ads (PLAs), are like an ecommerce store with product images, prices, ratings/reviews and other useful information. Pretty nifty, huh? Instead of clicking on a link to … [Read more...]

It's all about the first impressions. These impressions are crucial on a landing Page. CXL featured a British study that asked participants to rate their opinion of websites related to health. 94% of the feedback received from the participants related to the design. Your brand's recognition and reception will be affected by the design elements that you use for your landing pages_ , including … [Read more...]

A documented strategy can fill the gap between knowing what to do and how to plan it. Social media marketing is a complex area. We all know that planning is key. It is just as important to have a social media strategy documented. Unfortunately, many marketers plunge into social marketing without a strategy and never get to the bottom of the water. Avoid such serious mistakes by … [Read more...]

Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020.In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new activities on the horizon for 2022.In addition to the ever-evolving … [Read more...]