Blog content is everywhere on the internet. It's not a secret. Over 525 million blog posts have been published, edited and published this year. We are only a quarter of our way. It's not surprising that blog posts can vary in quality due to the sheer volume of them. Some posts provide high-quality information and cite educational sources. Others offer depth to a topic so that you don't feel … [Read more...]

There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant group iFoodGroup, known for Immigrant Food … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/erica-steeves-G_lwAp0TF38-unsplash.jpg" alt="How These Small Businesses Are Winning at Email Marketing"> Emails sent. Sending emails. Answering emails. Emailing is an integral part of modern communication. Email strikes the perfect balance between conveying information and being organized. It's a quick, efficient, and convenient way for … [Read more...]

Many marketers believe there is no winning formula to increase conversion rates, decrease conversion costs, improve conversion quality, and reduce conversion cost. You're right! It is there, and KlientBoost uses it every day. These average lifts are supported by data from more than 250+ clients and over 10,000 CRO tests. Conversion rates increase by 52% Conversions at a lower … [Read more...]

Many successful marketing campaigns include the collection of user-generated content (UGC). One reason is that you create a collection of useful and engaging content to post. People are 10 times more likely to trust you and purchase from you if you post user-generated content on the website and social media accounts. UGC is similar to reviews and social media posts. It's created by … [Read more...]

Are you looking for ways to increase engagement on Instagram? It is a great platform to engage and connect with your customers. It is a great visual platform for businesses, with more than 300 million active users and nearly 85 million videos and images uploaded each day. You can market your business successfully by using Instagram in the right manner. However, many marketers fail to achieve … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/rodion-kutsaev-IJ25m7fXqtk-unsplash--1-.jpg" alt="Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)"> The role of Social Media Manager has been growing rapidly over the last decade. Although it may seem glamorous, the job can be very exhausting. Social media managers can be expected to do many … [Read more...]

There are many marketing strategies and methods that can be used to digitally market, but email marketing is one of the most effective. When done correctly, email marketing can be a direct line between your brand's customers and you, helping you achieve many sales, marketing and customer support goals. There are many ways to use email for support, marketing, sales and marketing. Today, we will … [Read more...]

30-second summary: Keywords that are exact matches can be used to search for patterns and trends, but they don't work well for optimization purposes Optimize for intent when optimizing keywords. Don't just match your webpage to the keyword Brand-driven Keywords should be your first priority. While you cannot control the SERPs, you can rank assets … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/andrew-teoh--Pa1hbSlWtA-unsplash.jpg" alt="Why I Believe Employees, Not Customers, Should Come First"> The customer is the most important thing in business. You might think that being the hospitality director would make it obvious that I am a top priority in ensuring that customers have the best possible experience. It is true, but I … [Read more...]