[TAG0] Your website is your digital business card. It is the first thing people will see when they search for information about you and your business. While beautiful imagery and video content may be helpful, there's a reason content is still the king. 2022 will change the way creators and marketers use content to build their websites. What has changed in this area? Let's look at the most … [Read more...]

src="https://buffer.com/resources/content/images/2022/08/pexels-ron-lach-9578722.jpg" alt="Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples"> While any company can sell their customers a product or a service, a great branding offers something more: a sense that they are part of a larger community. Customer retention is a key goal for any business. This is the ability to … [Read more...]

The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued. We traded our live-on-a-beach summer plans with visits to children’s hospitals along the East Coast. We armored ourselves … [Read more...]

30-second summary: The influencer marketing boom has been accelerated by the content creator economy. It has also seen rapid growth. But, there is more to the story than meets the eye. There is an increasing climate of risk and instability, as well as a shifting away from vital practices, in favor of what could be viewed as a "faster track to success." Anthony DiMoro, … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/Tempt-Website-About-Us-Page-Header-bottom-image-.png" alt="How a Small Marketing Agency Uses Buffer To Manage 10 Clients"> Enthusiasm, personality, accountability. These characteristics, according to Beccy Gibson (managing director at marketing agency Tempt), can give a small agency an edge in delivering results. Beccy spoke with us … [Read more...]

The beauty of creating a video marketing strategy is that it makes it easier for viewers to see the information you want to share. Why you need a video marketing strategy right now! True! Video marketing is here to stay. 81% of marketers believe video marketing has directly increased their sales. Videos are a key part of any social media marketing strategy, as 85% of Americans … [Read more...]

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth for its brands, SEAT and CUPRA in the European … [Read more...]

Just Google it! That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses. If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your … [Read more...]

[TAG0] All growth-oriented companies must make digital marketing an investment. No matter what industry you are in, or how saturated your niche is, digital marketing is a crucial step to long-term brand growth and efficient lead generation. It also helps with sales costs. You can reach many short-, medium-, and long term goals through successful digital marketing implementations. Content … [Read more...]

Are you using TikTok to run your business for a while? TikTok live videos can help you increase brand engagement. TikTok allows creators and brands to interact with their audiences in real time by going live. You can answer questions, share tips and tricks, or show the behind-the scenes . This blog will help you get started on your TikTok live video journey. You will also learn the best … [Read more...]