30-second summary: You can optimize your content using a variety of techniques that will make it easier for search engines and users alike to read your text. It can have a huge impact on your performance by taking the time to plan your topics and conducting extensive keyword research. While you should always put the user first in your writing, it is possible to still … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/photo-1610215965865-85f9a2ba7ed9.jpeg" alt="We Took a Week Off to Build Features That Weren't on Our Roadmap"> We did something different a few weeks ago. Every employee in the company quit their jobs, cancelled all meetings and spent a week working with projects that were not on our roadmap. It was called Build Week. It’s … [Read more...]

[TAG0] It is becoming increasingly difficult to be competitive and stand out in a retail sector that is constantly flooded by startups and advertising. The retail industry's advertising spend increased by 50% to $28 billion in 2020. The result was that the U.S. retail industry became the biggest digital ad spender. Retailers are increasingly recognizing the value of content marketing. This … [Read more...]

When I set out to start my own venture, I knew I wanted to dedicate myself to something where I could have real impact. I’d spent the years leading up to this point as a corporate attorney, a career I enjoyed, but I was itching to work on my own idea. I also had a vision for an organization aimed at improving diversity and representation in the outdoor adventure space. See, I got into the … [Read more...]

30-second summary: Pay-per-click advertising (PPC), which is a short-term strategy, will not work. Organic marketing must be done. A business should ensure that their website is optimized for the best user experience before investing any money in SEO strategies. Once you are in a comfortable place, PPC advertising can help to increase brand reach through experimentation … [Read more...]

[TAG0] It's not easy for small business owners, brand executives and bloggers to consistently produce high-quality, new content. You must also produce new content regularly if your site is to stay on the top of Google's search engine results or to attract your target audience. Imagine if there were a way to keep up content requirements without writing new pieces every time. Content curation … [Read more...]

30-second summary: Every SEO I know has had difficulty getting buy-in for a recommendation at one point In a decade, the job of an SEO has changed significantly. Prioritization is now a prerequisite for success. A framework that includes opportunity analysis, discovery and measurement is essential for proper prioritization of your roadmap. … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/social-proof-tori-dunlap-blog.png" alt="Social Proof: Tori Dunlap on Evolving a Personal Brand Beyond the Person"> Social Proof's latest edition features a new story. It asks "What if my personal branding grew beyond me?" Tori Dunlap's journey to create a business that touches millions of lives. Her project to save $100,000 by the age of … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/john-schnobrich-2FPjlAyMQTA-unsplash.jpg" alt="How Twitter Super Followers Works and How These Creators Leverage the Feature"> Twitter is a great platform for small business owners and content creators to create community, share their knowledge and offer different viewpoints. Social Proof is a series that features content creators who have … [Read more...]

[TAG0] Although you may not have realized it, everyone on the internet is selling something. It's not the snake-oil type of stuff. Instead, it is content that serves a purpose. Do they give you complete information? Free video tutorials? Perhaps, even tips? They either need your email to subscribe, or both. They don't ask for anything in return but. This is probably because they are nurturing … [Read more...]