[TAG0] Are you adamant that content curation is not a synonym for content creation? Although you may think the terms are interchangeable, they are not. Content creation is the act of creating new content for your website, blog, or social media. If you are a career coach, for example, you might create blog posts on how to write a compelling CV or how to get your first engineering job. … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/ankush-minda-FBL09HBLuWg-unsplash.jpg" alt="How and Why to Take a Social Media Break (and what happened when I did it)"> If you're anything like me you may spend hours on social media. If you are, you probably know the TikTok infinite scroll and doomscrolling on Twitter early in the morning. However, excessive social media use has been … [Read more...]

[TAG0] Content is the key to driving traffic to your site and converting visitors. SEO is a key component of this picture. However, quality content that is well written drives posts to the top search results. It's one thing knowing that good content improves SEO. But, it's quite another to be able to measure how effective your content is. It's difficult to improve your content's SEO value … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode five here.Some businesses may be small – but they’re also mighty. Many small teams are … [Read more...]

According to statistics 79% of B2B marketers believe LinkedIn is a good source of leads and 97% use it to support their content marketing strategy. LinkedIn is not just a job-recruitment network, but a goldmine for leads and sales for small and large companies, particularly B2Bs. However, to make a LinkedIn B2B marketing campaign a success, you will need a data-driven approach that is … [Read more...]

Cold emailing is a proven strategy to get new business. This outreach is an important first step in building customer relationships. However, it's not always effective by itself. Backlinko found that 91.5% cold emails are ignored. Follow-up emails increase open and response rates by a significant amount. Research shows that sending one follow-up email increases the response rate by more than … [Read more...]

Over the last few years, affiliate marketing has seen a rise in popularity. Affiliate marketing is the most important source of revenue for 20% of marketers. If you don't know what affiliate marketing is, you should learn it! You'll be missing valuable sales opportunities! [TAG0] Affiliate marketing is booming fast because it offers many benefits for businesses, such as increased revenue … [Read more...]

We’ve all been part of the rush to figure out gifts for family and friends as the end of the year approaches. Many companies even recommend starting holiday shopping months in advance to avoid shipping delays or out-of-stock notifications. The holiday season often means a busy time for brands — and that’s what events like Black Friday and Cyber Monday intend to capitalize … [Read more...]

[TAG0] Both B2C as well as B2B businesses need to be successful in content marketing. It is essential to know the exact business you are targeting, their origin, and how you can meet their needs and expectations. According to statistics, 65% companies succeed in their content marketing strategies because of thorough audits. What's B2B Content Marketing? B2B content marketing refers … [Read more...]

30-second summary: Is it nearly impossible to distinguish six million apps from app stores? App marketing must consider the entire ecosystem that influences your app's performance Marketers need to take a holistic approach to data and ask the right questions in order analyze app performance. A successful strategy for app marketing … [Read more...]