Content is the key to driving traffic to your site and converting visitors. SEO is a key component of this picture. However, quality content that is well written drives posts to the top search results.
It’s one thing knowing that good content improves SEO. But, it’s quite another to be able to measure how effective your content is. It’s difficult to improve your content’s SEO value without evaluating it and measuring its impact. Let’s first look at the importance of SEO value before we discuss how to assess it.
Notable SEO Statistics for the First Half 2022
A staggering 68% of online experiences start with a search engine. SEO and organic traffic are the best ways to generate leads. 70% of online marketers prefer SEO to PPC (pay-per-click) when it comes to boosting sales. It is therefore crucial to have quality online content.
It also matters how many searches your content is found. It is crucial to get your content onto the first search results page. 75% of users never scroll past the first page. It is important to consider the type and quality of your content. The average first page result on Google is approximately 1,400 words. There is a maximum length that you can use to get on the first page.
What is SEO Value?
Your business goals will determine how valuable SEO is for your company. Maybe your goals are to increase brand awareness, promote new products, or increase sales. You need to assess the performance of SEO to determine if it is getting your business to number one in a Google search.
You can try content out in a limited manner by starting a pilot SEO campaign. This will allow you to evaluate its impact before moving on to the full version.
There are many ways to evaluate SEO. We’ll go into more detail about each, but in general, you should look at your return-on-investment, data on traffic from paid search, as well as data on competitors’ strategies and tactics.
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How can you improve the SEO value of your content?
Your brand’s content is your voice. It communicates your messages and speaks in the company’s language. Be consistent with your content quality, and all changes and improvements you make.
Content that is not regularly updated is noticed by consumers. It doesn’t make sense to update the landing page frequently if you have out-of-date blog articles. It is worth spending the time and the resources to start a new blog. Quality content that is consistently updated builds trust and reassures customers.
- Continual increase in organic traffic
Organic traffic is generated by consumers searching for a particular product or service, and then entering the search engine keywords. Your SEO strategy is likely to be working if your organic traffic increases. This is making your website visible and bringing in customers. Conversions and sales can be made by bringing traffic to your website. This is due to the quality content.
- Increased leads generation
In other words, lead generation is the number of people who click on a link. This is an important indicator of the success of SEO. The quality of your content and your products and services are key factors in converting leads into customers.
- Revenue growth
Increased revenue, whether it comes from organic traffic or leads that convert into sales is the ultimate goal. This is a good indicator of your content SEO quality. These results are vital and you should measure them. Whether your content has been improved or leads from affiliate management have an impact on the revenue.
- Local foot traffic should be increased
It is possible to increase revenue by creating location-specific websites and making sure your content has local SEO. The majority of people who search for local businesses using the internet map are mobile-savvy. Local traffic is increased by ensuring your keywords and content are local-relevant.
- Online presence should be improved
Content and SEO are key factors in boosting brand awareness and reputation. It is difficult to measure this, but you can look at customer comments and social media. You can measure some reactions more easily by looking at impressions, which are the number of times that content is clicked on or displayed. It is also possible to see how often the brand name appears in search results.
Six Ways to Assess the SEO Value of Your Content
Let’s take a look at some specific ways to assess how your content is performing for your brand. We will look at various evaluation methods, from cost to performance and quality.
1. Google’s High-Quality Content Definition
Google will notice if your content is of higher quality. Quality doesn’t just mean quality writing and regular updates. Quality is useful content. If customers can find the answers to their questions or solutions to their problems and the content is well written and informed, it will be pushed to the top in a Google search.
While content must be optimized for search engines results, allowing keywords to dominate does not necessarily mean that your content is good in the eyes and minds of your customers. You need to strike a balance between the responses of humans and machines.
2. Performance vs. cost to acquire
Paid search can have a high cost. It’s important to determine how well you rank with search engines for keywords that you paid for. This can be done by finding out how often your keywords are searched for and then comparing this to their cost.
3. Examine technical SEO metrics
You can use SEO metrics to help you evaluate your content. You should consider traffic to your website, keywords’ ranking, click-through rates, how many people click but do not engage further, backlinks, and the number of links leading to your site.
These areas will provide you with a clear picture of the stats that show how effective your content strategy is in serving your brand.
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4. Tracking Social Media Metrics
Consumers have access to social media at all times thanks to the proliferation of mobile devices and apps integration. Another way to evaluate SEO value is how consumers react to brand content.
A brand’s influence and reach can be viewed by monitoring its shares, likes and followers. Logging which posts and content attract the most attention can help you identify what is working and where you should focus your efforts. You can track many of these engagements and reactions by monitoring metrics on your website or social media accounts.
5. Assess the performance of your competitors
A clear view of the success, failures and innovations of your competitors is an important business strategy as well as a crucial part of evaluating your content. It’s worth adding content to your website about a topic that is popular, such as a piece by a competitor on VoIP call centers.
Check out the content of your competitors on search engine result page (SERP). You can use tools to evaluate the traffic they receive and the conversions they achieve. Compare your results with yours and learn from the mistakes.
6. Metrics for Revenue Growth
Your content’s ability to increase revenue is the driving force behind any evaluation. It’s difficult to determine if your SEO strategy and content have been successful without achieving this goal.
To get a clear picture about your content’s worth, you will need to combine all the methods we have discussed. To determine what aspects of your content contributed most to the revenue boost, you will need to analyze sales figures and apply attribution modeling.
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How important is it for your business to thoroughly assess and improve the SEO value of your content?
It is not an easy task to find out what aspects of your content are working and which are not. It is important to review your content’s effectiveness on a regular basis. Keywords should not be considered as valuable. Quality content is more important than keywords. Is it easy to measure? Is it able to answer customers’ questions or solve their problems? Is it engaging and informative?
Keywords are important too. Do they appear high enough in search results? Are there natural and effective ways to include them in your content?
Rankings and metrics can be a great way to evaluate the content’s value, but it is important to get more feedback from customers. Chatbots and conversational artificial intelligence can provide insights into the content’s appeal. While numbers may show which pieces are most popular, they don’t tell you why.
Your content should be a shoutout about your company and the services it offers. However, revenue must increase. We have outlined a comprehensive list of methods to assess the SEO value of your content. Instead of guesswork, facts will guide you in your quest to increase sales and build upon your success.
The article 6 Techniques to Assess the SEO Value of Your Content appeared originally on Scoop.it Blog.
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