src="https://buffer.com/resources/content/images/2022/12/jeshoots-com-MCm43tSNVhY-unsplash--1-.jpg" alt="Holiday Gift Guide of Small Businesses"> We've featured many small businesses throughout the year on our blog. I've also had the privilege of interviewing entrepreneurs whose passion for their work is inspiring. It's been the best part of my job, getting to know them. These brands do a lot of … [Read more...]

Twitter consistency is key to success in marketing. It's a consistency that doesn’t lack quality. It can sometimes be difficult to keep tweet quality and consistency. You, as social media marketer must also face the same problem. You can experience a decrease in performance when you move from managing one account to managing multiple social networks. What can you do to keep your … [Read more...]

[TAG0] It can be difficult to grow your email list, but it is much easier to engage your newly signed subscribers. If they don't receive any value, people will leave your email list quickly. You must keep users engaged and make subscriptions worthwhile to prevent this from happening. It is all about communicating the right messages at the right times to the right people to keep them … [Read more...]

30-second summary: Your visual identity is a collection of all graphic elements that make up your brand, making it distinctive and easily recognizable Consistently building a visual identity across multiple channels builds brand recognition which in turn increases conversions Users can easily remember visual branding elements when they search for … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/rahadiansyah-dz1hrML7pmM-unsplash--1-.jpg" alt="What You Need to Know About TikTok SEO"> TikTok is coming after your crown, Google! According to the Senior Vice President at Google, this is what he thinks. The company shared July that TikTok was becoming a search engine for Gen Z. TikTok invests in optimizing users' behavior with new … [Read more...]

30-second summary: SEO is a cost-effective, reliable channel that continues to grow in demand as marketing budgets become more tight. Marketers can get a head-up about where to focus in 2023 by taking a look at some of the algorithm and critical updates in 2022 To achieve business goals, SEO and content marketers must create better processes and work together … [Read more...]

[TAG0] It takes a lot to create ideas, draft, conceptualize and edit content to adapt to the market. It's difficult to meet deadlines, which makes matters worse. If you are organized, you can overcome these problems, save time and avoid stress. This article will give you seven tips to help content marketers get through the day. Let's take a look at each one individually. Start with … [Read more...]

Social media is used by 4.59 billion people, which is why it is not surprising that social marketing is a major focus for marketers, especially since this number is increasing. It can be difficult to manage multiple accounts on LinkedIn, Instagram and Facebook. There are many scheduling problems, and it can be hard to keep consistency and maintain a consistent brand identity. This can … [Read more...]

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from.This experience could have easily stopped my business in its tracks, but instead, … [Read more...]

Every year, more than 30 Million tweets are scheduled through Buffer, making it the number one channel where Buffer users are scheduling their social media posts. As of today, we’re helping Buffer users take their planning to the next level — we’ve just released scheduling for Twitter threads so that anyone can easily schedule their Twitter threads with Buffer for free! You … [Read more...]