Introduction X, formerly known as Twitter, has undergone significant changes since November 2023. One of the most notable is its paid tier, X Premium (formerly Twitter Blue), which has seen numerous updates and additions to its features. If you're considering subscribing to X Premium, I've got you covered. I paid for the subscription and tracked my content's performance over 90 days to help you … [Read more...]

If you want to unlock your eCommerce business’ full potential, boost customer engagement, and drive more sales, it’s time to create interactive content. Gone are the days of static content that merely describes your products – the future is all about giving customers a chance to experience what you have to offer. As 88% of marketers say, 10% of their static content will be updated to interactive … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/sincerely-media-8-aeKTf4Dgk-unsplash--1-.jpg" alt="I’ve Written 100+ Articles on the Buffer Blog: Here’s A Look At My Process">After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome … [Read more...]

Why Understanding Consumer Behavior Is Important in Digital Marketing Consumer behavior is the key to understanding how customers think, act, and interact with brands. By studying consumer behavior, marketers can identify factors influencing buying decisions and create impactful marketing campaigns. 5 Ways Consumer Behavior Shapes Digital Marketing Consumer behavior plays a crucial role in … [Read more...]

Curating a Cohesive Brand with Templates When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner's best friend. Discover some of the top template sources that can help you create beautiful Instagram content in minutes. Canva: The Lightweight Design Tool Canva is a lightweight, easy-to-use design and video editing tool that offers … [Read more...]

Brands Investing in Product Marketing 46.6% of companies are budgeting $250,000 per year for product marketing. The Lack of Understanding Only 5.1% of product marketers feel that their role is fully understood by others in their company. Ending the Contradiction It's time to clear up the confusion and explore the fundamentals of product marketing. What is Product Marketing? Product marketing is … [Read more...]

Why Buffer Isn't an Async-First Company Buffer, a remote company, has found that synchronous communication offers real benefits in certain situations. While async communication is convenient, there are times when live video calls are the best solution for resolving complex problems quickly. Synchronous Communication: Moving Quickly and Building Connections Video calls help Buffer's remote team … [Read more...]

In the era of digital content, where attention spans are shorter than ever, marketers have only one question – how can we create content that resonates with the audience and persuades them to take action? Whether you’re a seasoned marketer or a passionate blogger, the ultimate goal is to captivate your audience and guide them toward action. While attracting an audience to your … [Read more...]

When it comes to holiday promotions, The Flourish Market boutique takes a different approach. Instead of offering deep discounts like other stores, they came up with a unique idea called Grey Friday. And it's been a huge success, helping them generate six-figure revenue every year. So, what exactly is Grey Friday and how does it work? Let's find out. We figured out how to create more value with … [Read more...]

Achieving Financial Transparency Buffer, a company known for its commitment to transparency, is sharing the financial journeys of small business owners through its Open Books series. In this installment, we explore the story of Kat Boogaard, a freelance writer who has achieved impressive success while staying true to her own terms. Building a Stable and Viable Business Kat Boogaard's journey into … [Read more...]