30-second summary: Digital marketing is all about automation, and Google offers more options than ever for search professionals to use it. There is still some discomfort in handing over the keys to the kingdom. Being a long-time skeptic, I argue for automating search campaigns' core components and share where marketers should focus their efforts and attention to achieve … [Read more...]

"If the tree falls in a forest, and no one is there to hear it, does it sound? This thought experiment is very useful when we discuss content marketing. Can a piece created of content have any impact if it isn't seen by many people, or any at all? One survey found that bloggers spend half their time writing original content. This feels like a waste of time after putting in hours to create … [Read more...]

Scoop.it has been providing content solutions for both individuals and businesses for years. Scoop.it customers often have questions about the differences in solutions and which solution is best for them. These differences are summarized in this article. Create a private space for content and work together as a team using Scoop.it Enterprise Enterprise is unique in that it allows … [Read more...]

The SaaS sector is expanding at an alarming rate. It currently accounts for more than 145.5 billion US Dollars of global revenue. The market value will surpass 170 billion US Dollars in the coming years. This is a highly lucrative industry that is also highly competitive for established and new businesses. Whatever your industry, regardless of where you are from, you know that SaaS requires you … [Read more...]

9/10 marketers use email to share content. This is a testament to the demand for email marketing. This is why companies are searching for email marketers like yourself. It's crucial that you get to know your potential employer before you go for an interview. Interviews are not one-way. During the assessment, you learn as much about the company as they do. How can you prepare for an … [Read more...]

It is important to recognize the importance of a marketing department within any company. The right people in a marketing department are equally important. You must have the right personality, skills, and acumen to join a marketing team. You're either made to market or not, as they say. Marketing is experiencing a rapid rise. Between 2020 and 2030, the market for marketing managers will … [Read more...]

We all turn to Google when we are in trouble, uncertain, or confused. That's the age that we live in. Your clients likely found you via Google. Don't expect less from your clients' target audience. It is difficult to maintain a strong presence in search results for your client's company. SEO can be a difficult game especially when nearly every business, even your clients' competitors, wants … [Read more...]

"Thought leadership" has been a buzzword we've heard a lot. It may seem like a cliché, but based on my experiences as a coach and business owner to entrepreneurs and corporate leaders, I can understand why it is so popular. It works because it is done right. This is what I know from personal experience. Over the past 10+ year, I have seen the benefits of thought leadership in the lives of … [Read more...]

Automated advertising bidding is one the most powerful tools digital marketers have today. Thanks to machine learning, it can be harnessed to its full potential. Automated ad bidding will not only make your campaigns more visible online but also save you tons of money. Let's look at the many benefits of automated advertising bidding for your company, including brand awareness, traffic … [Read more...]

Multi-channel marketing can help increase brand visibility and reach. This is a great tactic! This is a great tactic! Imagine this: A potential customer stumbles upon your Instagram account and is impressed by the posts. They are informative, conversational and engaging. They sign up for your newsletter and are immediately disappointed by the tone and content. However, they won't be disengaged … [Read more...]