Social media can be used to increase brand awareness and reach your target audience. But the pandemic has elevated this tool to an entirely new level. Social media usage during the pandemic is on the rise. A recent survey found that 72% of respondents claimed their social media usage has increased due to COVID. 43% stated that their postings have also increased. However, you need to … [Read more...]

Businesses can be either B2B (Business-to-Business) or B2C ("Business to Consumer") Although you might be familiar with these types of businesses, content marketing strategies for B2B and C2C may not be. While the strategies are similar, they have some significant differences. These differences are crucial for successful marketing campaigns. Marketing agencies that work with B2B and B2C … [Read more...]

30-second summary: It is easy to fall for dangerous misconceptions with several Google algorithm updates in 2021 One constant is Google's value for great content. Core Web Vitals isn't the only ranking factor, but they can be used as a tiebreaker. Before you start creating your SEO strategy for 2022, read this! Google and other SEOs around the globe had … [Read more...]

You've already established your brand on social networks. Are you content? Is it something you need to look at? Is there something missing? Statista estimates that there are more than 3.6 billion social media users around the world, with 4.41 billion expected by 2025. It is not enough to have a social media presence in order to spread the word about your brand. A strong content … [Read more...]

A unique and authentic brand is vital for every business. Customers will be able to identify who you are and what you do. Many founders mistakenly associate their business brand and their personal brand. Combining them might work for some, but it is not the best approach for all. As a coach, creative strategist and brand strategist for small businesses and startups, I have found that … [Read more...]

Think about how you spend your spare time browsing social media and the internet. Do you use a phone or a computer? You are likely to have chosen the second option or know of others who will. According to Semrush, 280,000,000 Americans (or 84.2%) use their phones to access the Internet. This is just in the United States. Mobile platforms are a huge part of advertising strategies. You're missing … [Read more...]

It takes time and effort to create useful, original, and engaging content. Marketers and sales people already spend a lot of time and effort crafting this content to reach their target audience. For successful brands, unique content is a must. There is a way that marketers can save time and help promote their business. Sales teams can use curation to select and promote content from other … [Read more...]

30-second summary: Twelve months, many curveballs and masterstrokes Today is a great time to take a look at the Search Engine Watch lens from the previous year if you haven't already In 2021, key themes were top of mind: Google's updates and cookie death counter-strategies; mastering customer experience elements; trust-building and other alternatives to search marketing … [Read more...]

Although you may love your clients, managing multiple clients simultaneously is an extremely difficult task. It is difficult to master the constant feedback, unreasonable deadlines, approvals, as well as the incessant job of impressing clients daily in order to reach the target revenue. It is a joy to have competent account managers on your team when you are in this situation. A good … [Read more...]

The cultivation of cannabis is taboo in the United States, especially in non-white communities. There are many barriers that prevent non-white communities from learning about cannabis cultivation. Additionally, there is a stigma attached to Black people and cannabis. This is part of the decades-long "war on drugs" in the United States. Gullybean founder Damian Fagon wants to change the … [Read more...]