Let me make a guess. It's not something you enjoy looking at big data sets and patterns all day. It's not everybody's cup of tea, to be honest. Analyzing requires focus and research skills. Without solid data and analysis, however, marketing strategies can't make a difference. It is a must that someone does it. If not, who will respond when clients ask for the data that will drive … [Read more...]

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. No matter what time of the year you read this, we hope these insights can help inspire you with new ways to connect with … [Read more...]

Your long-term marketing plan should include content curation strategies. Curating content doesn't mean sharing third-party content. Curating content is more than just sharing third-party content. It is an active way to provide value to your audience and save time. You need some inspiration? We share our top 10 content curation strategies to create unique content that will attract your audience's … [Read more...]

src="https://buffer.com/resources/content/images/2022/02/michael-browning-akz0w36DpM4-unsplash.jpg" alt="Lessons from Interviewing 350 Applicants in 6 Months"> There are always ups and downs in hiring. I spent 120 hours working in a six-month period in 2021 asking 350 people the same seven questions to create our Buffer values screen. At the end of each conversation I would turn the conversation … [Read more...]

Standing out in the crowd as a digital marketer is no easy feat. How can you delight and surprise your audience when there are six other ads competing for your attention? It can be difficult to create a new campaign when people are constantly reading, watching and interacting with media on multiple devices. Just when you think you're done with creative advertising, a new trend emerges from … [Read more...]

They say "You won't be a household name overnight." This is especially true for brands. Your customers need to get to know you before your product or service becomes a favorite. This takes time. A landing page that is focused on awareness will assist you in reaching your goals. Let's talk about brand awareness and the four ways you can increase it through your landing page. What is … [Read more...]

Content marketers spend a lot of time curation and brainstorming new topics for their social media channels and blogs. You have a good idea of how much competition you are facing with more than three billion blogs published each day. The perfect content curation strategy is what could save you. It allows you to gather, select and share relevant content across multiple channels. Let's … [Read more...]

30-second summary: Would you refuse an opportunity to gain new customers, even if it meant breaking the bank? Google Discover supports 800M users in exploration at the moment and is a great way for new audiences to be discovered This comprehensive guide to Google Discover optimization by Joe Dawson covers both the "why" as well as "how". Although SEO is a key … [Read more...]

It's impossible to start a relationship without saying "Hello!" As a marketer or business owner, it's important to make good first impressions. Otherwise, it will be "Goodbye!" If someone signs up to your mailing list, don’t let them go! -welcome them into the club! What better way to say hi than to send a personalized, warm email? Because they are the first contact with new … [Read more...]

src="https://buffer.com/resources/content/images/2022/02/timur-garifov-p2RbLnqWPVY-unsplash.jpg" alt="How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process"> I started to develop an idea for a product or brand in 2014 that didn't yet exist on the market. It was American-made, high-quality paper goods made to inspire creativity and productivity. This idea took … [Read more...]