Do low online sales leave your revenue untapped even though eCommerce is booming? The pandemic did indeed rise online markets to new heights. However, the majority of the online shopping glory has been shared by giants like Amazon (38% of US online sales) or Walmart (5.8%). However, the competition in your niche market also is increasing. With so much competition, how can you stand out from … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-02.png" alt="Ask Buffer: Should I Reply to Every Social Media Comment? "> Question: I have been spending a lot time on Instagram and Twitter growing my audience, which is fantastic. However, I am starting to receive a lot more comments and customer questions and it is becoming difficult to answer every one. What do I need to … [Read more...]

It is a moment of humility when you realize not everyone will use the product that you have invested so much time and effort into. It's true: Not everyone needs an app that reminds them of their daily tasks, or a food delivery service that delivers hot meals in a flash. It is impossible to please everyone all the time. That's okay! It's unacceptable to waste your advertising money … [Read more...]

What's the first thing that you do when you are looking for a product? It's Google. For most shoppers, the first result that they see is the paid advertisement at Google's top search results. These product listing ads (PLAs), are like an ecommerce store with product images, prices, ratings/reviews and other useful information. Pretty nifty, huh? Instead of clicking on a link to … [Read more...]

It's all about the first impressions. These impressions are crucial on a landing Page. CXL featured a British study that asked participants to rate their opinion of websites related to health. 94% of the feedback received from the participants related to the design. Your brand's recognition and reception will be affected by the design elements that you use for your landing pages_ , including … [Read more...]

A documented strategy can fill the gap between knowing what to do and how to plan it. Social media marketing is a complex area. We all know that planning is key. It is just as important to have a social media strategy documented. Unfortunately, many marketers plunge into social marketing without a strategy and never get to the bottom of the water. Avoid such serious mistakes by … [Read more...]

Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020.In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new activities on the horizon for 2022.In addition to the ever-evolving … [Read more...]

Q: I am curious if you think I should share your personal life on social media. I have seen so many influencers post details about their lives. My small business is my face so I am unsure if I should share my personal posts (kids and pets, daily life, etc.) on my business account or keep it separate. Influencers often build their businesses around their lives. Therefore, many of them share … [Read more...]

What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]

Marketing colors can communicate so much more than a HEX-code. If you are able to communicate with them, they can be as effective as your copy. Imagine a candy wrapper with banana flavor, but no yellow. The designer didn't get the message. You may be able to see that the flavor is banana but it's not obvious. We saw many marketing trends in 2021, including the use of color palettes … [Read more...]