[TAG0] There are always two sides to content marketing. All marketers and business owners want to be on the more profitable side of marketing. This is where they get the traffic that converts. This is not an easy task. It's possible, but it is not easy. We will discuss some tips to help you stay on the greener side of the market in this article. What is the difference between … [Read more...]

What is social proof? src="https://buffer.com/resources/content/images/2022/07/Blog-Header.png" alt="Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online"> Social Proof is a series that shows how ambitious people craft and grow their personal brand with the aim of inspiring others to do the same. Social proof has two meanings. It can be used … [Read more...]

Pinterest, described as the "catalog for ideas," is one the most innovative social media platforms to share ideas and inspiration. Inspiration and Ideas This short tagline might also be a reason why you are not able to use Pinterest for your business ventures. You're not the only one. Non-pinners often believe that Pinterest is not suitable for businesses. It is meant to … [Read more...]

[TAG0] It can be overwhelming to find the right information on the internet. Curated content is the solution. Curated content serves two purposes: it provides your audience with relevant content and saves you time. Because it offers readers more perspectives, content curation may be more helpful than original content in some cases. An AI writing tool can be used to answer these needs, … [Read more...]

Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. Through your brand, website, and social media channels, you have a platform that can be utilized … [Read more...]

30-second summary: Traffic to your website can be hard to get, so make sure visitors convert as much as possible Implementing quality site search can improve conversion rates by 5--6x. Including elements such as CTAs and a system that corrects spelling errors can have a significant impact Think about category pages, like aisles, and sub-categories … [Read more...]

[TAG0] Globally, 97% of companies had a content marketing strategy in place by 2021. But are they all succeeding with the content they have posted today? Most of the content posted today isn't attractive enough or optimized for search engines. It is lost in the digital ocean of content. You must produce valuable, well-optimized content to make your brand stand out and attract the right … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/markus-spiske-fr7SSrc43AQ-unsplash--1-.jpg" alt="What I've Learned About Getting Clients 11 Years into Running a PR and Social Media Agency"> I made a huge leap of faith in 2011 and quit my stable job to start my own public relations agency. This was going to be difficult. But I was not ready to accept the guilt of not trying. So I … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/mercedes-mehling-SKLSceAHpR0-unsplash.jpg" alt="A Pride Fireside Chat: Coming Out at Work and How to Support LGBTQ+ Colleagues"> Pride Month is an annual celebration that takes place in June. It commemorates the 1969 Stonewall Riots and the efforts towards equality for the LGBTQ community. In 1969, Stonewall Inn patrons and supporters in … [Read more...]

The landing pages of today offer a wide range of tasks that you can tackle. [TAG0] They should be able to educate visitors about your brand and collect information from customers. And, most importantly, they need to convert. How can you make a landing page do so many things at once? Let a page do all the heavy lifting This handy tool will improve your visitors' experience and boost the … [Read more...]