It can be overwhelming to find the right information on the internet. Curated content is the solution.
Curated content serves two purposes: it provides your audience with relevant content and saves you time. Because it offers readers more perspectives, content curation may be more helpful than original content in some cases.
An AI writing tool can be used to answer these needs, create content that is interesting for your customers, and improve your search engine ranking.
This blog post will discuss how curated content can support the customer’s lifecycle, from reaching new customers to building loyalty. Great content can increase customer satisfaction and boost communication.
Overview of the Customer Lifecycle
The customer lifecycle begins with a business attracting a potential customer and continues through the steps that lead to a loyal customer.
The customer’s lifecycle generally consists of five stages:
- Reach – This is where customers will be made aware of a product/service. Social media, advertising, webinars and online content are all ways to increase awareness.
- Acquisition – This stage allows potential customers to learn more about the product or service. Before making a purchase, they might compare prices, review features, and test out the features.
- Conversion – The buying decision is made by the consumer at this stage. This could be a one time purchase or the beginning of a subscription.
- Customer retention – After a customer makes a purchase, the next step is to keep them satisfied so that they will use the product or service again and make repeat purchases.
- Loyalty – This is the final stage where customers become brand advocates. Customers are satisfied with their product or service and will recommend it to others.
Your content creation should not be limited to reaching customers. Your content should not only be targeted at customers, but also keep them engaged and using your product or services. Curated content can be a key factor in a customer relationship’s success at every stage.
What is Curated Content?
Curated content is an essential part of any digital marketing strategy that targets a specific audience. It gives your audience the most current, trustworthy, and timely information on the internet.
It comes in many formats, including blog posts and social media posts as well as email marketing. Curated content helps customers stay connected by giving them the information they are looking for, rather than making them search.
You can curate content in many different ways. From adding high-quality content to your content calendar to extracting statistics and quotes to discuss in greater detail, there are many options.
Canopy, for example, offers parental control products. They use curated content such as this article about internet safety for children to direct potential customers to their app.
This article can be considered part the reach stage of the customer’s lifecycle, as it contains general information about keeping children safe online.
Why care about Curated Content?
Companies should be concerned about curating content as it is essential to have a strong online presence. You don’t just need to create original content. You also need to actively share and curate content from other sources.
Show you care about the entire niche and not just your product. You can build and sustain relationships with your customers through content curation.
Customers will see that you are an expert in the field of content curation. Curating content from trusted sources shows that you have done your research and are current on industry news. This builds trust.
Prevent their problems and find the solution before they even realize they have one. You can also organically create engagement opportunities by participating in discussions about the content that you share.
To save time and fill in any gaps in your content strategy, schedule regular and curated content well in advance. You can save your data and have a seamless workflow by using a social media management tool, or an online database.
How does Curated Content support the customer lifecycle?
Curated content is a great way to help customers at every stage of their lifecycle. It also gives your brand credibility as an industry expert. This helps you attract new customers and makes loyal customers want to recommend your business to friends and colleagues.
Let’s look deeper at how curated material can support every stage of the customer’s lifecycle.
Stage 1: Reach – How curated content can help you reach customers
Curated content is a great way for you to reach new customers. Participate in the ongoing conversation with your audience by curating content from trusted sources and adding your voice.
Your content will show potential customers that you are an expert in your field and help build relationships. Although they may not have heard about your brand, customers who are interested in your topics will be more inclined to share your content.
You can create original content by using reliable sources that build on industry experts’ statistics and quotes. A single piece of curated content could be used to create multiple blog posts, social media posts or infographics, which can then fill your content calendar.
Brands can use curated content to ensure that they are visible and connected with their target audience. You can also save time and have ready-made content that you can share.
Stage 2: Acquisition – How curated content can help customers choose you
Reaching new customers is just the beginning of your customer journey. Now it’s time for you to think about how you can use curated material to get them.
Prospects will often use social media and search engines to find out what other people are saying when they are looking for information about products or services.
You can increase the likelihood that your audience will find you brand through their search process, and they will choose you over other brands if you share curated content.
Affinda, for example, creates content that explains to potential customers the product and how it can be used. Their brand is more trustworthy and more likely to be chosen by potential customers if they include information about other products.
Stage 3: Conversion. How curated content can help you make a purchase decision
Although curated content cannot directly sell your product, it can help to facilitate the sales process. This is done by providing information that helps customers understand why they are buying the product or service.
Sharing useful and relevant content regularly will help build trust and increase prospects’ willingness to do business with your company when they are ready to buy. Remember that even though the content may not directly relate to your product or service there is still an opportunity to upsell.
MannequinMall, for example, created a buyer’s manual that solves the problems retail stores face. The entire guide contains useful information, but it doesn’t push the customer to buy. They do include a call-to-action at the end that directs potential customers to get in touch.
Stage 4: Retention. How can curated content help retain customers and keep the company relevant and top of mind?
Curated content can play an important part in a customer’s relationship even after they have made a purchase. Sharing curated content on social media can encourage customers to follow you. This will give your business the opportunity to cross-sell and upsell.
If you sell software products, sharing content that helps customers get more out of your product is a great way to keep them interested and using it frequently.
Your brand will remain top of mind and relevant to your target market by sharing relevant content. They will think of you when they are ready to purchase another product or need a similar service or product.
Stage 5: Loyalty-How curated content can increase customer loyalty
Curated content can be used to increase customer loyalty and convert one-time customers into long-term fans. Customers will become brand advocates if you are able to convert them into brand advocates by sharing your content with friends and followers.
You can create a strong connection with your customers by sharing helpful and empathetic content. This will make them feel part of a larger community. This will make them feel more connected and encourage them to refer others to you.
If you are a pet supply seller, sharing content from a trusted veterinarian on a regular basis will demonstrate to your customers that cares about their pets.
Curated content provides valuable information to customers at every stage of their journey. Curated content can help you build relationships with your customers, and keep them engaged with your brand.
Scoop.it Blog: How Curated Content Supports Customer Lifecycle
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