“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth for its brands, SEAT and CUPRA in the European … [Read more...]

Just Google it! That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses. If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your … [Read more...]

[TAG0] All growth-oriented companies must make digital marketing an investment. No matter what industry you are in, or how saturated your niche is, digital marketing is a crucial step to long-term brand growth and efficient lead generation. It also helps with sales costs. You can reach many short-, medium-, and long term goals through successful digital marketing implementations. Content … [Read more...]

Are you using TikTok to run your business for a while? TikTok live videos can help you increase brand engagement. TikTok allows creators and brands to interact with their audiences in real time by going live. You can answer questions, share tips and tricks, or show the behind-the scenes . This blog will help you get started on your TikTok live video journey. You will also learn the best … [Read more...]

Give someone a fish, and they will eat for a lifetime. Teaching someone how to fish will make them eat for the rest of their lives. That's an SEO pun. It is also the purpose of this article. You're bound to encounter common SEO myths if you visit either the amazing SEO communities on Twitter and LinkedIn. "Longer dwell times are a sign of a great user experience. It must therefore be a … [Read more...]

Did you know that almost 63.4% SEO jobs require knowledge with at least one tool to be successful? However, being a SEO manager doesn't mean you have to be reliant on tools. Communication skills are essential. You must also be able to analyze and communicate well with others. Search Engine Optimization (SEO), as we all know, is a critical aspect of digital marketing. The person … [Read more...]

[TAG0] SEO seems to be the focus of everyone these days. It is great that SEO is so important to get more people reading your content. But, if you fail to balance SEO and content, it can lead to serious problems. It is crucial to balance SEO and content for any website's success, no matter if you are trying to rank for a particular keyword or build traffic. This article will provide some … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/eugenia-clara-7BNcMEGuIbQ-unsplash--1-.jpg" alt="How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert"> Google Business Profiles are a hidden treasure that small business owners can benefit from. Google Business Profiles, which are similar to search engine optimization, can help you grow in … [Read more...]

An exclusive webinar will be held where we'll walk you through 10 ways to get customers using your Google Business Profile. There are only 500 seats left. Reserve your seat now. src="https://buffer.com/resources/content/images/2022/07/Blog-Graphic--2-.png" alt="Grow Your Traffic Organically: Introducing Google Business Profiles"> Organically growing your reach, engagement and traffic … [Read more...]

30-second summary: SEO is crucial for brand success. There are many key roles that play in this. While some of these roles are obvious and easy to identify, others may be more difficult to associate with SEO. Each role has its own important contribution, but each one is vital. A multidisciplinary SEO team that is effective will communicate clearly, have clear … [Read more...]