Are you using TikTok to run your business for a while?
TikTok live videos can help you increase brand engagement.
TikTok allows creators and brands to interact with their audiences in real time by going live. You can answer questions, share tips and tricks, or show the behind-the scenes .
This blog will help you get started on your TikTok live video journey. You will also learn the best tips for TikTok live video winnings.
Interesting read: These simple tips can help you increase your TikTok followers
How many followers do you need to go live on TikTok
The TikTok live streaming video option is unfortunately not available for everyone. You must have the following:
You must have the following:
- More than 1000 Twitter followers
- Your age must be 16 and higher.
Creators as young as 18 years can also receive virtual gifts from those who watch them live. These virtual gifts can also be exchanged later for real money.
Okay, we’ve covered the basics. Let’s get to the main point.
TikTok Live: Step-by-Step Guide
Step 1 – Open TikTok on your smartphone and tap the “+” symbol at the bottom.
Step 2 The in-app camera screen will now appear on your screen. You can now swipe right to the “LIVE!” option in the navigation at your bottom.
Step 3 Next, choose an image and create a title for the stream. You should choose a title that grabs the attention of your followers and makes it easy for them to join the stream. The title can only be 32 characters long so make sure your title is concise and clear.
Step 4 – Now it’s time to go live. You can now get ready to go live by tapping “Go Live”. Your followers will be notified once you have gone live. You can adjust the broadcasting by flipping the camera, adding effects and filtering comments.
You can also invite up to 20 people as co-hosts to the live session. Let’s see how it works.
How to Live with Someone on TikTok
TikTok allows you to broadcast solo and invite others to host the space. Up to 20 moderators can be invited at once.
This is a great feature for any business looking to grow. You can tap into new audiences by co-hosting with another account in the same niche.
How do you live with someone on TikTok. These steps are easy.
- To go live on TikTok, first trace all steps back. After you are live, you’ll see a circle of blue and pinkish icons at the bottom left. To invite others to join you live room, tap on the icon.
- Next, you’ll see a list with people who have requested or watched your live video. Select the people you wish to invite to join your session live, and then tap on “Add.”
You can also join another user’s live broadcast as a user. Tap on the two smiley icon next to the comment box. It will ask you to join the stream. If your request is accepted, you’ll be able to connect with the host on the live stream. You will notify your followers that you are streaming live.
8 Best Practices for Making Your TikTok Live More Engaging
1. TikTok Live Video: What is the Objective?
Every action we take in business and life has an objective.
What’s your goal?
What are you looking to share with your audience during the live stream?
To make the next steps easier, you must identify your goal. You could promote your new feature on social media, drive traffic to other accounts, build community, or create engagement.
2. Select a topic
After you have defined your objective , choose a topic that is relevant to your goal. Give it a catchy title to get your audience’s attention.
TikTok should not be your only show. To keep your streaming consistent, you should make a list. You can also cover a larger topic in 10-15 minutes via multiple streams over a period of time or one week, and then call it a series.
If you’re a marketing agency looking to connect with small businesses and budding startups, you can make a list listing their pet peeves. Once you have identified the issues they are facing, then start meeting live to address them at your chosen times.
3. The Structure of Your Life Stream
Although you may be eager to press the live button to start talking with your followers, it might not go as smoothly if there is a plan.
TikTok is a great place to stream live, but it’s important that you plan your start, end and everything in between.
These are some basics that will help you structure your TikTok life.
Discuss the topic Once you have attracted enough people to join the stream, then reveal the topics that you’ll be discussing in the live stream.
Plan the format. With the topic in hand, plan how you will communicate your ideas to the audience. Do you plan to make it a tutorial stream? Do you plan to go behind-the scenes with them? Maybe a Q&A session?
Live Duration – You need to plan how long you will keep the sessions live. This will allow you to keep the sessions short and concise. TikTok live video have a 60-minute limit. I recommend that you keep the length to 30 min.
4. Choose the Best Time Slot
TikTok live streaming is not a good idea if there isn’t anyone on the platform. TikTok live streams should be planned at the best possible time for you to post. Your live streams will be seen by the most people if you post at the right times.
5. Promote Your Live Session Beforehand
You can also announce your TikTok live stream in advance through a TikTok post. This will help you drive maximum traffic to your TikTok channel.
This trick is very useful because users who see your video posted while you stream LIVE can enter your stream directly via an icon in your post.
It can be very difficult to schedule announcement videos and prepare for live streams multiple times per month. TikTok is the best way to avoid all this chaos.
Do you find it difficult to manage multiple client accounts’ TikTok postings?
SocialPilot allows you to schedule TikTok posts for multiple accounts from one dashboard. SocialPilot allows you to set a date and time for your TikTok posts so you can concentrate on other important tasks, such as planning your next live video.
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Interesting read: How to use Facebook Live Video for your Business
6. Be Authentic
You can’t plan everything, but you have to be relaxed during a TikTok live chat. It is impossible to create a script that you can then ramble about during a live session. TikTok requires that you are authentic and genuine in all aspects of your life. You must stop being a salesman and engage with your viewers on a deeper level.
7. Take care of technicalities
Before you press the “Live” button, there are some technical details that must be addressed.
Good lighting: Poor lighting can make viewers’ experience miserable. To make your stream engaging and viewable, make sure you have enough lighting or sit in a well-lit area.
Sound-check : Bad sound is worse that bad lighting. The live session is open to anyone who wants to hear what you have to share. Before you stream live, find somewhere quiet to do it.
A stable internet connection: Before you go live, make sure your internet connection is working properly.
8. End with a call-to-action
Don’t forget why your stream started. Remember your goal again. Before you say goodbye to your audience, make sure to give them a CTA that is tied back to your goal.
Get ready to go live!
Tiktok Live allows you to create a deeper and more authentic connection with your audience.
It is buzzing and can increase brand awareness, create leads, and convert opportunities.
You now know how to live on TikTok. It is time to create a structure for your first TikTok session.
If you’re serious about TikTok, and it is a key part of your marketing strategy then it is high time to use SocialPilot to effectively manage your TikTok presence and other platforms.
SocialPilot’s first article was How to Go Live on TikTok to Make It Super Engaging appeared on SocialPilot.
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