Marketers often ramble on about how to use Instagram to grow their business. Instagram is still one of the most popular platforms for marketing. Instagram statistics show that more than 25,000,000 businesses use Instagram to market their products and services. Instagram's visual nature allows anyone to be creative in branding their product. It's still difficult for new brands to see past … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/olga-thelavart-RyrFRsVoe2Q-unsplash.jpg" alt="Work Blueprints: What They Are and How We Use Them at Buffer">Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have.At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific … [Read more...]

Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business. “I had a midlife crisis, chucked the … [Read more...]

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Because content is online, you might think it will automatically reach international audiences. But that’s not always the … [Read more...]

[TAG0] If you’re a blogger, you’re probably continuously looking to grow your blog. And you should be! After all, statistics say that brands that blog generate up to 67% more leads than those without a blog.  As a marketer, entrepreneur, or business owner, you know that expanding your blog is essential to generate more traffic to your website, attract more customers, and make more sales. … [Read more...]

Everybody is talking about marketing and creating videos these days. Marketing benefits are obvious: Videos are easy to share, get engagements on social media, and can still draw attention in a world that is information overload. Video can also be used to enhance your SEO strategy. We don't know all about Google's ranking signals so we can't be certain if there is a direct factor. … [Read more...]

[TAG0] You have probably had many interactions with your brand over the years. How many of them would trust your brand over any other? Although brand loyalty is extremely valuable, it can also be elusive. It can be difficult to define, measure and achieve even with the best content curation strategy. What is it that makes a customer loyal? How can you get more customers to be loyal to your … [Read more...]

The feeling of belonging is something that all earthlings seek. Even in marketing. Who would have thought? It doesn't matter if you're a novice in marketing or an experienced professional, the ever-changing world of marketing can be exhausting. It doesn't matter how you cut it, we all seek connection. Like the peanut butter on your Nutella toast, community is what you need to be successful. … [Read more...]

30-second summary: Senior management and clients want insight and not data. We spend hours in data as digital marketers and SEOs. But how can we get smarter about our reporting? Alex Medaward will help you to use Google Data Studio features for boring and unintelligible data transformations into meaningful, interactive reports that your clients will love … [Read more...]

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. And after months of conversations with … [Read more...]