30-second summary: Content doesn't equal authority. While automation is great, it shouldn't stop creativity and expertise with intelligent AI tools While not all your content will rank or go viral instantly, it will help you understand your target audience and help you strategize accordingly. Are you satisfied with the performance of your content marketing … [Read more...]

You’ve heard it time and time again – posting on social media consistently is one of the best ways to grow your account. But it can be hard to fill up content ideas for nearly 365 days. That's why we’ve created this holiday guide of both official and non-official holidays you can post about throughout the year.While it’s important to post content revolving around … [Read more...]

30-second summary: As if conveying value to the C-suite was not difficult enough, SEOs now have to deal with the GA4 shift Is it time-consuming? Are you too detailed or not enough? This super-detailed guide will help you save hours and give you the best GA4 reports. Are you tired of searching for your GA3 favorite reports in the new Google Analytics 4 (GA4), … [Read more...]

Unless you live under a rock you should be aware of the recent regime change Twitter went through last year. The overhaul of Twitter blue followed, as did the restoration and exit of Twitter spaces, changes to Twitter policies, and Elon Musk's resignation from his position as CEO. This bizarre turn of events causes advertisers to rush across the platform to get their advertising budgets. … [Read more...]

[TAG0] Facebook was initially created to connect people with their loved ones and friends, but it has since evolved into a powerful marketing platform. Marketers are taking advantage of this opportunity to increase sales, boost conversions, and reach their goals. Facebook is not something you should use for its own sake. To attract the right leads, drive more sales and build trust among … [Read more...]

src="https://buffer.com/resources/content/images/2023/01/shunsuke-ono-VxYFu9D8ovk-unsplash--1-.jpg" alt="7 Social Media Predictions for 2023 (according to experts)"> Trends are what we love to look at at the beginning and end of every year. Which one was right? What was the surprise? It's fascinating to see. Despite my passion for trend-watching and the fact that predictions are often … [Read more...]

src="https://buffer.com/resources/content/images/2023/01/ASK-BUFFER-05--1-.png" alt="AskBuffer: Where do you start when creating new social channels for your business?">How and where do you start when creating a brand new social media channel for your business? #AskBuffer— Jake Pryszlak (@Jakepryszlak) October 19, 2022 [TAG0] Social media is a proven way to increase awareness about your … [Read more...]

[TAG0] You may wonder how to create informative and engaging content for your email marketing strategy without spending hours searching the internet. This is especially important if you are already trying to scale your business in other areas, such as customer acquisition and product development. Perhaps you have spent months creating your email newsletters only to find that no one is reading … [Read more...]

At just five years old, Janet Hoang already had a ton of business savvy. After acquiring a surplus of a certain in-demand item, she figured out a way to earn some extra money from her kindergarten classmates.“I don’t know why, but my aunt spoiled me with Hello Kitty stationery,” Janet said. “I would tear apart my Hello Kitty notebooks into five pages and sell them for … [Read more...]

Understanding perspectives and experiences from others helps us to be more inclusive. It reduces bias, builds respect, and increases empathy. It also gives us the opportunity to celebrate our similarities and differences. We regularly share cultural spotlights of colleagues at Buffer to connect our global group and help us understand each other better. This is a slightly edited … [Read more...]