Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They have different sensibilities and preferences. … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/dell-dpbXgTh0Lac-unsplash--1-.jpg" alt="How to Monetize YouTube Shorts: What You Need to Know">Short-form video is everywhere, and so are monetization opportunities for creators. TikTok has its Creator Partner Program (a spinoff from the TikTok Creator Fund). Instagram creators can monetize their content with Subscriptions. And YouTube … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/jerry-zhang-ePpaQC2c1xA-unsplash.jpg" alt="Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a $500,000 Per Year Business">In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for … [Read more...]

In the fast-paced realm of digital marketing, video marketing stands out as a trend that’s not just a fleeting fad but a lasting force. With the digital landscape constantly growing and evolving, leveraging the power of video marketing has become a viable option in addition to a necessity for success. According to a forecast by Publicis Media’s Zenith unit, the time spent watching … [Read more...]

A Steady Stream of Clients and Remarkable Outcomes Rachel Pereyra started freelancing as a virtual assistant in January 2020 to earn extra money and pay off debt. By the summer, she had built a steady client base and was making enough to support herself. From Freelancer to Business Owner When the pandemic hit, Pereyra relied more on freelancing and eventually started her own consultancy, … [Read more...]

Bluesky: The Rising Contender in the World of Twitter Alternatives Bluesky, the decentralized, invite-only social network created by former Twitter CEO Jack Dorsey, is quickly gaining popularity as a major contender in the race for the top Twitter alternative. With its user-friendly interface, high degree of timeline control, and the ability to still pull through headlines with links, it's no … [Read more...]

About Content Curation Curating content is all about doing careful research on a topic, checking multiple sources for information, and gathering relevant pieces of information from these sources. You then share these content pieces in different ways. You could collect the links and send them to your email subscribers via your newsletter. You can link to different sites on your blog or social … [Read more...]

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan EdwardsThere’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding a dozen social media accounts into … [Read more...]

Social media is more than just a platform for connecting with friends; it’s a big part of every business. Having in-depth knowledge of what works and doesn’t for your brand is crucial, and that’s where targeted social media analytics tools come into play. These tools will help you understand where to focus your time, effort, and budget. As a marketer, you know that data-backed campaigns are the … [Read more...]

Listen to the Article Understanding the Importance of Social Media Marketing Navigating the vast landscape of social media marketing can be daunting. However, in today's digital age, it is crucial to understand and utilize this realm effectively. With 32% of the total marketing budget being allocated to social media, and an estimated 4.89 billion people using social platforms globally, the … [Read more...]