You will gradually add technology to your online storefront as your business grows. This includes data analysis and customer service. Although technology can be very helpful, it can also cause confusion and bloat in your systems. Consolidating ecommerce technology stacks is a good idea for all ecommerce businesses. Let's now discuss the benefits of consolidating your tech stack and how you can … [Read more...]

Peter Drucker's timeless wisdom is sprinkled all over the world of business and management. His brilliant definitions of marketing, business and management are often quoted - and with good reason. His ability to express complex ideas elegantly and clearly was a gift. His influential thoughts are often referenced - as in this blog post about our favourite inspirational quotes and another on how … [Read more...]

It is there. You know exactly what your audience wants. Are you tired of waiting for people to discover YOU and the DIFFERENCE that your company can make? Do not worry dear friend. We have laid out the steps to rekindle your love for Jack Dawson. If you aren't already, Jack is your target audience. This is not the Titanic. No one's gotta drown. This ultimate guide will make it easy … [Read more...]

Did you know that your website's performance can be affected by five seconds? Five seconds. Every second that your website takes to load decreases your conversion rate by 4.422%. This is because users only spend five seconds on your site. Further research has shown that every second of delay in loading your website results in 11% less pageviews and 16% less customer satisfaction. Your ROI … [Read more...]

Today I am doing a makeover. Not just any makeover. Popup Makeover #SleeknoteStyle Here's the deal First, I will take five online brands who are using website popups for growth. Next, I'll address their shortcomings. Finally, I will redesign their popups using Sleeknote based on what they can do better. Let's get started. Need more list building inspiration? Access our swipe file … [Read more...]

Let's face it, we are all in this business to make money. Ecommerce business owners have to be more efficient in order to increase profits and keep prices competitive, due to rising costs. It's easy to concentrate on increasing revenue. However, that's only half the equation. Streamlining your processes and reducing costs is the other half. We'll be covering some of the best money-saving … [Read more...]

49% of marketers aren't sure if their content is earning them money. John Wanamaker stated that advertising is a form of advertising. This was more than 100 years ago. This problem shouldn't be a problem if you have a digital channel that can measure your results. Particularly since content is an important business asset in today’s “phygital” (physical + digital marketing mix). It is … [Read more...]

Online environments lack the human-to–human contact required to build trust - the kind that encourages "immediate buy" leaps in faith. Potential customers can be hesitant about shopping online due to the seemingly endless number of options available. They may even choose to shop elsewhere if they feel mistrustful. Businesses that are trustworthy can influence online shoppers' purchasing … [Read more...]

It is important to include multiple types of marketing emails in your email marketing strategy. This will allow you to stay in touch with your customers. Feedback- and Review-focused emails are the best to help a business achieve its expansion goals. They allow business owners to understand their customers' needs and collect social proof to support their brand. We will walk you through each email … [Read more...]

There are many channels and strategies available to content marketers. Management of earned, paid and owned media is an essential aspect of content marketing. All of them work together to drive traffic, conversions, and sales. Some have a higher investment while others have a greater ROI (return-on-investment). This post will discuss each media type, their use in content marketing and the … [Read more...]