What is growth marketing? It's something you have probably heard about, but aren't sure how to apply it in your business. Let's first look at what growth marketing is. Growth marketing is the next step in traditional marketing. This type of marketing focuses on customer relationships, engagement, authenticity, and trust. Loyalty is the goal. Growth marketing isn't a short-term endeavor, but … [Read more...]

I was at Content Marketing World in Cleveland a few years back, where Mark Hamill (as you may know) gave a keynote speech. Before the event, I was curious to know what Mark Hamill knows about Content Marketing. Actually, I met him in person. It was a truly amazing moment. His answer shouldn't surprise anyone. He said content marketing is simply brand storytelling. It can only succeed if … [Read more...]

Your organization made the quick switch to virtual events a few years back. You may have been too quick to make your digital events a success, and cut corners to ensure that guests could attend. Research has shown that these events will continue to be a problem in the future. The article sums it up well: "Temporary convenience solutions that emerged as pandemic remedies are likely to stay … [Read more...]

The bounce rate is not one of the most important metrics to determine the success of an online business. Although other metrics such as overall revenue, conversions and abandoned cart rates require constant attention, the bounce ratio should not be ignored. It can help you understand your audience and identify issues with your site’s content. The bounce rate of an ecommerce store is the … [Read more...]

Content marketing may not be right for your company if you work in highly technical industries. Wrong! Content marketing is essential for every company, even those in technical industries. You don't need to do it all. To help you achieve your content goals, you can partner with a technical content agency. Marketing agencies that specialize in technical content creation have the marketing … [Read more...]

We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Domain Cabinets achieved success with their online shop (via Yan Chang, President and Founder). What inspired you to open your online shop? I started my career in window covering and realized how strongly people are attached to their kitchen. Surprisingly, I … [Read more...]

Do you feel anxious about the idea of creating a content marketing plan? A content marketing strategy template can make it easier. A template can help you navigate your way through the process. You might not know where to begin if you don't use a template. Here are some quick tips: You can quickly put your content marketing strategy into practice by using a template. What is a Content … [Read more...]

Coca-Cola invests on average $4 billion each year in branding.1 To be easily recognizable by customers. Although it might seem high, most people can easily describe the logo of the company in red and white text. It is iconic, so it will always be top of mind. Every day we see thousands of headlines, ads, logos, and brands. It is difficult for businesses to stand out, and it can be hard for … [Read more...]

Strong inside-out marketing strategies start at home with you and your team. Marketers tend to spend a lot of their time and attention on the outside world. After all, we want people to buy what is being sold here. Because so much attention is given to outside audiences, it's easy to forget about our employees. We must focus on the people at the core of our brand story if we want it to be a … [Read more...]

You have a lot of responsibility as a content writer for brands that you write for. You have to accurately reflect the brand's voice, personality, and value proposition through the content that you create. Content is what engages audiences during the buyer journey. You are responsible for helping them connect with potential customers. These content writing tips can be used in any industry or … [Read more...]