You want to find new brands. You're probably in the majority if you answered "the Internet". Consumers aged 16-64 use search engines to find brands. To find brands, more than 25% of consumers use social media, brand websites, and digital ads. It is crucial for a business to have a good online reputation in order to retain and attract customers. Brands aren't the only ones responsible for … [Read more...]

Organic social media is the unpaid activity that businesses do on their social media platforms. This can include stories and videos, blogs, posts, etc. Organic social media is a great addition to any ecommerce marketing plan, considering that 1 in 3 people uses social media to discover or learn more about new products. It's also extremely cost-effective, and it's completely free! Here are some … [Read more...]

You've set up your blog and are now producing content like it's your job. It's now time to optimize your blog for lead-generation. The first step in creating great content is to create it. You're putting a great blog post on a poor website, and you're missing the point of creating great content. Another daunting task is to make sure you don't get in your face. How can you optimize a website … [Read more...]

You need to create a marketing strategy that emphasizes an online presence, regardless of whether you are launching a small business or if you have one. It's important to reach potential customers online as 97% of consumers search for local businesses online. It's not easy to grow your small business online. It's easy to see why you would feel overwhelmed by the task of identifying your target … [Read more...]

To maintain a strong SEO strategy, you must be open to learning new best practices and adapting to them to provide greater value to your audience. While some best practices are temporary trends, others remain essential content marketing tools, such as adhering to website accessibility guidelines. Website accessibility optimization is the process of making web content accessible to everyone. … [Read more...]

Content marketing has largely become a tactical solution to tactical problems. This is one of the greatest challenges I see in today's content marketing. You need content. Make some content. It's called content marketing. Many of the so-called content marketing strategies are just content. They are, worse, campaigns. Content marketing is not possible with an e-book. A landing page that has … [Read more...]

Planning can be overwhelming for anyone who is building an online business. There are always a lot of emails to answer, receipts that need to be filed, people to meet and other things to do. It's important to be able to organize your thoughts and tasks from any location. Technology and innovation have created a growing number apps on the internet that are specifically designed to assist … [Read more...]

What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page. They need to be crafted with your audience in mind, and they need to be optimized for search engines to … [Read more...]

Which are your top content marketing blogs? This is a question that I am often asked. It can be difficult to keep up with the latest developments in content marketing. Smart marketers and business leaders keep up to date with the most recent content marketing trends and tips by reading top content marketing blogs daily. Why? Companies that blog generate 6x more revenue than companies that … [Read more...]

How do you choose what topics to write about in content marketing? How can you attract new customers, leads, traffic to your niche? How can you be different from your competition and rise above the noise? It's easy to answer: do a content gap analysis. It will reveal what opportunities are missing, where you can make a cut or bulk up, as well as how to best serve your target audience. This … [Read more...]