You want to increase clicks and sales through your email marketing. It is time to get started with countdown timers. Emails can include countdown timers if you need to instill FOMO and urgency in your audience. You don't want every email to be covered in ticking clocks. But, evidence suggests that countdown timers can work well when used sparingly, at the right times. We analyzed over … [Read more...]

Each winter for the last few years I have worked myself sick. Literally, sick. I’ll give you an example. In the fourth quarter of 2020, I was fully booked when a client came to me and said, “We have money left in our budget for a special project. We’ll give you $40,000 but you have to get it done in the next six weeks.” This was going to require a crazy effort. I discussed the situation with my … [Read more...]

Volusion is constantly improving our platform for merchants. We do this behind the scenes. Last year, we launched our Avalara Tax integration and Premium Checkout feature. We also have backend microservices. Today, we are happy to announce that we will release a new round UX/UI enhancements for the Admin interface Monday evening. This will give our merchants a better experience in managing … [Read more...]

We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Halo Headband achieved success with their online shop (via Paul Ketchen and Partner). What motivated you to open your online shop? My partner and me invented a headband for running and cycling that draws sweat away from your eyes. Our SweatSeal technology … [Read more...]

You'll be able to sell more products if your product is less expensive. This is not always the case. According to Vanderbilt Owen Graduate School of Management research, some consumers consider price to be a good indicator of quality. Consumers could associate your brand with low quality products if your prices are low. This could lead to lower sales. JCPenney, a US retailer, saw its sales … [Read more...]

Your CTAs (calls to action) are the most important parts of your copy. CTAs are the key to guiding users through your marketing funnel and giving them clear instructions as to what they should do next. CTAs are crucial for converting leads into profitable conversions. It is so important to have your CTAs correct. You should take the time to optimize them in terms of text, color, positioning and … [Read more...]

I recently had an interesting question from an interviewer. Perhaps my answer can help you … You’ve worked with many renowned global clients over the years. What are the most common mistakes you see marketers make when planning and/or executing their strategies? In most companies, marketing is iterative. We try to do a little better each year with our SEO, digital ads, content, etc. But our … [Read more...]

They know you well enough that they can make it easier for you to buy. It may be called an exclusive shopping experience in real life. But in e-commerce, you can treat every visitor like an exclusive customer--thanks to e-commercepersonalization Online shoppers want personalization. Accenture's recent research shows that 91% of consumers will buy from companies that remember them and … [Read more...]

Digital marketing is an industry that moves quickly and attracts lots of buzzwords. It can sometimes feel like you are speaking another language when talking to your content agency. Smart content is one of the terms that has been popularized in recent years. It's a hot topic. Smart content is something you have heard of, but aren't sure what it means or how to use it in your marketing … [Read more...]

You're likely to invest in email marketing if you're like most ecommerce marketers. You are growing your email list, sending effective email campaigns and engaging return visitors by sending personalized messages on-site. Email marketing can be very effective, but it is not enough. Why? It's not about the right strategy, it's about the correct sequence. If you don't send the right … [Read more...]